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Access Code: 984-070-797
Use Google Analytics to Improve Your Website & Attract More MembersFeature Presenter: Eric Squair (Data Habits)
Thursday, September 17th, 20153:00 – 4:00 PM (ET)
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US Call in #: +1 (646) 307-1716CANADA Call in #: 1 (647) 497-9389
Access Code: 984-070-797
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US Call in #: +1 (646) 307-1716CANADA Call in #: 1 (647) 497-9389
Access Code: 984-070-797
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Our Presenter Today: Eric Squair, Data Habits
Eric Squair helps clients make smarter decisions about their online work.
One of his favourite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics.
He has over a decade of experience working at nonprofits and as an independent consultant with organizations such as Greenpeace, Amnesty International and several political campaigns.
Currently he offers workshops, coaching and consulting on web analytics to nonprofits and independent businesses.
You can find Eric online at datahabits.com
US Call in #: +1 (646) 307-1716CANADA Call in #: 1 (647) 497-9389
Access Code: 984-070-797
September 2015Eric Squair | [email protected]
Measuring Your Wild Apricot Site
with Google Analytics
Google Analytics for Wild Apricot| DataHabits.com/WildApricot
Google Analytics
Google Analytics
Google Analytics for Wild Apricot | DataHabits.com/WildApricot
Google Analytics, simplified
Google Analytics for Wild Apricot | DataHabits.com/wildapricot
Today’s Session
1. What is Google Analytics?2. Technique 1: Set Goals3. Technique 2: Track your
outreach4. The most important report in
Google Analytics
Google Analytics for Wild Apricot | DataHabits.com/WildApricot
A web-based tool that records (anonymously) visits to your website
Google Analytics is...
Google Analytics for Wild Apricot | DataHabits.com/wildapricot
Some code you place on your website
Google Analytics is...
Put tracking code at Settings > Site > Global Javascript
Step-by-step instructions at datahabits.com/WildApricot
How to Set up Google Analytics
Technique 1: Set Goals
Some definition of success for your site. Successful completion of a goal is a
‘conversion’
How To Track Goals
Easiest when you have a ‘finish line’
The “Finish Line”
datahabits.WildApricot.org/Sys/Profile
Destination Goal = Finish Line
Admin > Goals > + NEW GOAL > Destination
Conversions Dashboard
bit.ly/gaconversiondash
Technique 2: Track Outreach
Add some information to each link you send out, telling Analytics who is
clicking
Google Analytics for Wild Apricot | DataHabits.com/wildapricot
Campaigns Report
Available under “Acquisitions > Campaigns”
The Key Report
http://bit.ly/mostimportantreport
Conversions > Goals > Overview > By Source / Medium
Google Analytics for Wild Apricot | DataHabits.com/learn
What we covered:1. What is Google Analytics?2. Technique 1: Set Goals to
track conversions3. Technique 2: Track your
outreach with campaign tagging4. Measure conversions from
outreach
Google Analytics for Wild Apricot | DataHabits.com/learn
Resources specific to Wild Apricot websites: DataHabits.com/wildapricot
Includes free tutorials on how to make sense of Google Analytics
We have recorded this webinar and will be sharing it with you.
Build. Connect. Grow. Membership & more.
You can also find this recording on our website: www.wildapricot.com/community/expert-webinar-series
THANK YOU!
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