Download odp - Unlocking LinkedIn: Finding Your Dream Job or Client

Unlocking LinkedIn:
Finding Your Dream Job
or Client

Michael McCallister

Michael McCallister, STC-Wisconsin September 2014

Ask: Everyone have a LinkedIn Profile?Independents vs Employees?Know about STC-related groups?

Who am I?

Senior Document Architect, PKWARE

Books about openSUSE Linux and WordPress

Blog: Notes from the Metaverse (metaverse.wordpress com)


Reminder: We're hiring an Android developer!


Unofficial title: Social Media for Writers.Chapter 6: LinkedIn! Cover creating a central homebase on the web w/WordPress. Connecting to Twitter, LinkedIn, Facebook, Google+ and several other things. Good for anyone who wants to be published (or already is)

Ask questions any time!


Running through a lot of material, but slow me down if necessary.

What Were Covering

Making Your Profile Shine

Demonstrating Authority by Contributing Content

Searching for Your Dream Job/Client


Might be able to do an hour on each of these, but will push on.

Origins of LinkedIn

How do you break through the Old Boys Network? Understand the connections people make in the business world!

300+ million profiles (April 2014)

More than 3 million companies represented (August 2014)

LinkedIn: Two Key Numbers


Making a Shiny Profile


All Star Profile

More than just a resume


Components of an All Star Profile

Photo

Headline

Background Summary

Job History

Projects

Portfolio

Recommendations


Publications

Education / Coursework

Skills/Endorsements

Portfolio

Honors & Awards

Certifications

Volunteer Experience

Show my profile. Discuss everything here.

Make it Easy to Find You


Add a screenshot of someone's not-personalized URL.

Add my personalized URL

Company Pages

Recommend for Independents / Consultants

If you're full time, but available for freelance assignments


Company Page:
Required Components

Company Name

Company Description

Company Type

Company Size

Website URL

Main Company Industry

Company Operating Status


Contributing Content


Contributing Content: Groups, Publishing and Updates


Participating in Groups


Demonstrate your knowledge and authority

Get more visits to your profile

LinkedIn says contributing to groups leads to 4x the profile visits

Targeting Groups


Identify your interests

Identify your clients' interests

Find the right group(s)

The Right Group?

Large

Active

Relevant



Status Updates

Still content


Status Updates

Tweets, only longer

Facebook wall posts, only more professional

Links to quality content (not necessarily your own)


To Be or Not To Be?

IsWasHasWereBeen


Professional Publishing Platform

Blogging at LinkedIn


PPP: Ever Expanding

Influencers: Celebrities, CEOs and Politicians (2012)

Top Influencers: LinkedIn members with lots of followers (2013)

Everybody (2014)


Demo: Professional Publishing


If there's time, show how to create/edit. Otherwise, just show off my first post.

Searching for Experts
(and future colleagues)


Follow Your Favorite Companies/Orgs

See what's happening right in your news feed

Learn about jobs

Get who to follow suggestions


Colleges: Old Boy Network Revisited

See what's happening right in your news feed

See Notable Alumni

Get who to follow suggestions


Search! Search! Search!

Basic search plenty useful

Advanced search even more granular

Premium Search


Basic Search: Plenty Useful

Relationship

Location

Current Company

Industry


Past Company

Profile Language

Nonprofit Interests

Search your network for people who work (or have worked) at your dream company/client.

Advanced Search: More Granular

First/Last Name

Title

Company

School


Location (in or near)

Country

Postal Code

Now look for a Documentation Manager, or someone who went to your school

Premium Search: Anything you need

Groups

Years of Experience

Function

Seniority Level


Interests

Company Size

Fortune 1000

When Joined

Now see if you can find a manager with a ton of experience in docs.

Connecting with folks who matter

Connect with 2nd level network people

Connect with Group members

InMail


Is a Premium Membership Worth it?


LinkedIn Executive Benefits

Very granular search

Saved searches

Analytics for posts

Send 25 InMails per month

Who viewed your profile? Analytics for those too

CostsExecutive Plan $75/mo

Pro Plan $440/mo (!)


WordPress Blogging University

Informal writing courses

Daily prompts

Inspiration


LinkedIn for Journalists

Lively group (Large, Active and Relevant)

Monthly training on finding news sources

Get trained: Get a year of Premium free!


Connect with Me

LinkedIn: www.linkedin.com/in/workingwriter

Web: michaelmccallister.com

Twitter: @workingwriter


Questions?


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Michael McCallister, WordCamp Milwaukee 2014




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