BASICS OF TWITTER – ARCHITECTURE OF THE CONVERSATION MEDIUM
In timeline of all followers (unidirectional following)Open to everyone via twitter.com
Automatically in my timeline/mentionsOpen to everyone via twitter.com
RANGE OF APPLICATIONS – IT’S NOT A FAD
Class Interaction
Study Monitoring
Motivate Motivated
Metacognition
Guests & Multicampus
Personal Branding
Lifelong Learning
EXAMPLES - INTERACTION
1. CLASSROOM DISCUSSION
Typically, class interaction involves 1 student at a time. Each interaction consumes class time.
Twitter provides opportunity to have mass interaction:
Character limit, so only little time per interaction Visualisation for rapid processing of opinions Incentive to provide a concise answer
Question types: Yes/No; Multiple choice; Opinion; Why; … Or even references and links to external sources
At the beginning of my advertising course (@KulAdv), I showed students two ads for the same product.
Question: Which one is better: #kids vs #badjas? Why?
Result: Within 12 minutes, there were 106 responses
of students following the class. Discussion of these tweets resulted in
teacher’s insight in students’ reasoning, and students’ insights in the correct, false and overlooked parts of their reasoning
These tweets were then sent to the makers of the ads, which they followed up with tweets to the class
1. METACOGNITION, MOTIVATION, AND INTERACTION
Students write an awful lot of papers. But know little about each other’s papers Are hardly pressed to really take a stance in them
So, for a group paper assignment, I ask my students to tweet their key conclusion. Suddenly students knew about each other’s work and
the popularity of their topic (often inverse to creativity)
They had to think about a conclusion They informed the world (and their subject) about
their opinion
Sixty papers, resulted in 157 tweets
E.g. @KulAdv De Wakkere Bakker-Campagne, humor op maat gesneden!
http://t.co/Gv2Ia1Tj #groep22 #wakkere bakker @kuladv #groep 17 My latest SlideShare upload :
AdCampagin_kul_groep17 http://t.co/fz6RYcws RT @charlotte_devos: @KulAdv Joint advertising: stehrk in aandacht
trekken, maar deze case blaast niet omver. Effectiviteit? #jointads #STIHL #Bel&Bo
De schandalig goede campagne maakt Euro Millions schandalig rijk! #groep2takehome @Kuladv @TimSmitsTim
@KulAdv @BinckBank_BE Wie laat u in uw douche? Wie mag uw rug masseren? Hoe BinckBank u overtuigt uw grootbank te verlaten. #ReclGroep41[@BinckBank_Be: “@BynensLaurens @RobRecule @KulAdv Benieuwd naar jullie resultaten! #ReclGroep41”
TIPS – TRICKS – ISSUES
Which language to use?Strictly professional?Strictly research & education?Personal account or course account?
Anxious/worried students?Trolls?Obligatory?
It is #openedu. Expect to feel uncomfortable from time to time
#TWEXIT
@timsmitstim - @kuladv - @kulmarcom@kulperscom - @ims_kul
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