TOY SECTOR

CHANDAN SINGH

OVERVIEW

• INTRODUCTION• MAJOR PLAYER OF TOYS• TOY INDUSTRIES• MARKET SHARE OF MARKET LEADER• CURRENT TRENDS IN TOYS• SWOT – ANALYSIS• CHALLENGES IN TOY INDUSTRY• CONCLUSSION

INTRODUCTION • toys industries are the most popular

industries in the world . • On the other hand toys attract each

individual.• India has around 800 toys and games

manufacturer, as well as sporting goods industries in India which is one hundred and sixteen years old is spread over the length of the country

MAJOR PLAYERS OF TOYS

IN TOYS• LEGO.• FUNSKOOL.• MATTEL. INC.

LEGO TOY

• Lego group is a privately held company Based in Billund Denmark

• Lego consists of colorful interlocking plastic bricks and an accompanying array of gears , minifigures and various other parts.

• In the year 1934, company came to be called Lego. The Lego Group began in the workshop of ole Kirk, Christiansen, a carpenter from Billund Denmark, who began making wooden toys in 1932.

• Eg:- Atlantis,town and cities, space robots,pirates,lego trains,bionicles etc.

The Funskool• Funskool was set up in the year 1987• The Funskool is the joint venture between the

Indian tyre giant MRF, and Hasbro Inc., a leading toy company, making us undoubtedly the largest toy company in India..

• Funskool has created featuring the latest trendsetter brands for boys and girls, for different ages, from infancy to adolescence. By understanding the changing needs of children , over the years, Funskool consistently creates toys that become the firm favourites of children.

• Eg:-Mastermind, Stacking Drums, Nesting Eggs

Mattel group

• Mattel inc. is the world largest toy company. • It was founded in 1945 Harold “Matt” Matson

and Elliot Handler (hence the name "matt-el"). • The products it produces include Barbie dolls,

Hot wheel and Matchbox ,cars , Masters of universe, American girl dolls, board games

• in the early 1980s, video games consoles. Today the Barbie line is responsible for more than 80% of Mattel's profits.

Market share of market leaders

• Lego has increased its market share to 69% in sales. • The Mattel Group -Mattel company market share 20% in

India.• The Indian toy market is estimated at Rs 1,500 crore at retail

value . Worldwide, the toys market stands at $70 billion.• Funskool had outdone the industry growth to grow at 28 per

cent in the past year and its turnover stands at Rs 60 crore.• The Indian toy industry's prospects are looking up, and it is

likely to maintain the current growth rate of 10-15 per cent in the next 10 years

Product line in toy industry.

Barbie dolls Hot wheel

Matchbox

Current trends in toys

In toys – • Budget Toys. • Movie Toys.• Organic and Green Toys • Interactive and Digital Toys.

STRENGTHS• Famous brand, strong name.• Playful learning• It is a good idea that there are education centers in the world.• Reputation of brand and customers. WEAKNESSES• Price of the course is expensive.• Difficult managing of the program. • There are not many of Lego educations centers in the world.• Not reachable for the whole world.

SWOT- ANALYSIS

THREATS• Others companies offering the same service. • Others brands seek to interfere on the market. Opportunities in toy industries• Eco friendly toys. • Employment opportunities.• Media.• Less market share - Indian sporting goods

industry is concentrated mainly in the cottage and small-scale sector.

• The only thing that is missing is international orientation.

Challenges in toy industries

• Chinese toys. • The toy industry with its ravenous hunger for

plastic, cardboard and manpower result in high price.

• Tax barrier.• Metal toys.

Conclusion

• Sports industries not only reduces unemployment problem but also increases standard of sports.

• Sports goods reduces the risks in sports events. many other companies emergence indicate the arrival and profitability of these companies everywhere. Same in case of toy industries because its scope is very large and never end through out.

• toy industries have been providing many toys for infants children's of different age group, so it is evergreen field. scope in sports and toys industries is vast and at last, both entertain us