Download pdf - Thomas Pedersen September 2015 - Cisco · Services for Cisco ONE Software Infrastructure and OS Support 24 x 7 Cisco TAC Support Registered Access to Cisco.com Platform OS Updates

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Internal use

Briefing by

Thomas Pedersen

September 2015

2© 2015 Cisco and/or its affiliates. All rights reserved. 2

Do You Know Cisco?

5thLargest Software

Company

3rdLargest SaaS

Provider

9/10 Latest Acquisitions

Software Based


Already the 5th Largest Software Company in World Little Known Fact…

* FY14

Gartner & Cisco Internal Estimate

$65.7B

$29.6B $29.1B

$18.5B

$8.0B $6.4B $5.6B $4.9B $4.8B

CY2013 Software Revenues

Systems SW $3.0B*

Premise SW $3.4B*

SaaS/Hybrid $1.6B*


Cisco Software Strategy Principles

Everything Cloud Ready

Virtualized ServicesCloud Managed

Cisco + Partner CloudAgile & Open Development

User Experience First

Intuitive, Immersive & Consistent User Experience

Cloud and xSP ready

Consumption Flexibility

Premise to Cloud Perpetual to Subscription

Transparent & Portable Licensing

Simple & Open

Application AwareConverged Infrastructure

Open DevelopmentAutomation


Cisco Software Overview

Collaboration Security

Infrastructure:

Cisco OneDC I WAN I Access

Network Security

Analytics

Transactional

Volume Based

Perpetual | Subscription

ELAs

Plus I Cross Catalog

Advantage

Cisco Confidential 6© 2014-2015 Cisco and/or its affiliates. All rights reserved.

Cisco ONE overview


Current Software Licensing ModelToo Many License Options – Complex And Hard To Track

Device

Features

Meter

Services

Price

1

2

3

4

5

Nexus

3K

Nexus

5K

Nexus

6K

Nexus

N7K

N1110-

S

UCS Server

UCS FI

ISR

1900

ISR

2900

ISR

3900

ISR

4400

ASR

1K

Cat

2K

Cat

3K

Cat

4K

AP

(Wire-

less)

AP Interface Node Routers Switches Sessions Seats Users Endpoints

Get price and TCO for each component separately

Data Center

AccessWAN

Pick and choose SMARTnet coverage for different hardware and software combinationsN

1K

Adv.

PI Lifecycle

PIA

ssur.

DC

NM

DC

NM

-SA

N

LA

N

EL2

VD

C L

ic.

Adv

VD

C L

ic.

TR

S

MP

LS

FC

oE

SA

N

N7K

-C70xx

Alg

oB

oost

FC

oE

NP

V

Sto

rage P

ort

s

128 C

PU

Lic

.

256 C

PU

Lic

.

CU

BE

CM

E/

SR

ST

UC

vN

AM

AV

C

SE

C

AE

S/A

IS

App

Prim

e

Assura

nce

Prim

e L

C

AnyC

onnect

CW

S

Wirele

ss P

rim

e

CM

X

IPS

/ E

S

wIP

S

MS

E B

ase

AP

Lic

.

Prim

eA

ssur

Prim

e L

C

Prim

eB

ase

EW

IP B

ase

Cisco ONE Software Suites


Cisco ONE Software: A More Flexible and Valuable Approach for Licensing Cisco Software

Current Model

100s

Limited view

Difficult to know what licenses you own or

how they are being used

A la carte

Everything is purchased separately

Licenses are tied to only one device

Limited offerings

Systems or hardware

Device specific

Rigid

Purchases are technology focused and

transactional

Highly manual

PAK registration locked to the device

Key required to unlock


Cisco ONE Software

Note: Not represented is the Base Software Platform (e.g., operating system) included with each device. These are not sold as a Cisco ONE bundle, but included with the device

Foundation

Security

Applications

Cisco ONE for Data Center

Threat Defense for Data Center

Multi-Tenant Converged

Fabric

Intercloud Fabric

Foundation for Networking

Foundation for Compute

Networking Compute

ASA, ASAv

Nexus 3K, 5K, 6K, 7K,

9K

UCS

Cisco ONE for Access

Identity Services for Access

Campus FabricAdvanced Mobility Services

Foundation for Switching

Foundation for Wireless

Switching Wireless

ISE, ISEv

Catalyst 2K, 3K,

4K, 6K

WLC, AP

Cisco ONE for WAN

Threat Defense for WAN

WAN Collaboration

Foundation for WAN

ASA, ASAv, Cloud

ISR, ASR, CSR

WAN

Products

Suites


Features in Cisco ONE Software

Note: Infrastructure software (e.g., operating system) is included with each device. These are not sold as a Cisco ONE bundle, but included with the device

Foundation

Security

Applications

Cisco ONE for Data Center

Threat Defense for Data Center

Firewall, AVC, Web Essentials, IPS, Anti-

Malware, Botnet Traffic Filter, Management

Multi-Tenant Converged Fabric

SAN, FCOE - N7K, VDC, MPLS,

Advanced Nexus Software, DCNM-SAN

IntercloudFabric

IntercloudFabric for Business

Foundation for NetworkingNexus Fabric,

Virtual Device

Context, DCI, Access

Storage, Prime

Infrastructure, DCNM-

LAN, Energy Mgmt


UCS Director,

UCS Central, Prime

Services Catalog,

N1KV Advanced,

Virtual Application

Container Services,

Energy Mgmt

Networking Compute

ASA, ASAv

Nexus 3K, 5K, 6K, 7K,

9K

UCS

Cisco ONE for Access

Identity Services for Access

Context-Focused Solution

ISE Plus

Campus Fabric

Full L3 Routing, Virtualization (VRF, EVN) IS-IS, WCCP,

Multicast

Advanced Mobility Services

CMX, WIPS

Foundation for Switching

IP Base with TrustSec, MediaNet,

StubRouting, Converged Access,

FNF, WireShark, VSS, ISSU, Prime

Infrastructure, Energy Mgmt., ISE Base

Foundation for Wireless

WLC AP Licenses,

MSE Base Location,

Prime Infrastructure,

ISE Base

Switching Wireless

ISE, ISEv

Catalyst 2K, 3K,

4K, 6K

WLC, AP

Cisco ONE for WAN

Threat Defense for WANFirewall, AVC, Web Essentials, IPS, Anti-Malware, Botnet Traffic Filter,

Management

WAN Collaboration

TDM Gateway / CUBE

UC Apps, CME/SRST

Foundation for WAN

TrustSec, MACSec, IOS VPN, IOS

IPS, IOS ZBFW, CWS Connector,

SSL VPN, AVC , MediaNet, WAAS,

FNF, Prime vNAM, Prime

Infrastructure, Energy Mgmt.

ASA, ASAv, Cloud

ISR, ASR

WAN

Products

Suites

Infrastructure and OS


Data Center AccessWAN

Networking

Compute WAN Switching Wireless

Foundation Foundation for Networking


Foundation for WANFoundation for

SwitchingFoundation for

Wireless

Advanced Capabilities and Applications SoftwareAdvanced / Application

Multi-Tenant Converged

Fabric

Intercloud Fabric

WAN CollaborationCampus Fabric

Advanced Mobility Services

Advanced Security Software and AppliancesSecurity Threat Defense for Data Center Threat Defense for WAN Identity Services for Access

Basic Networking, Security and Systems Software

Infrastructure

Software Support Service (SWSS)

Technical Support, Updates/Upgrades, License Portability, Access to Ongoing Innovation

Partner Support or Smart Net Total CareTechnical Support (Hardware + Operating System), Device Replacement

Professional Services

Cisco ONE Software Suite Model


Services for Cisco ONE Software

Infrastructure

and OS Support

24 x 7

Cisco TAC

Support

Registered

Access to

Cisco.com

Platform

OS

Updates

Advance

Hardware

Replace

Smart Call

Home

Diagnostics

and Alerts

Device

Diagnostics

Alerts

Mgmt

Installed

Base and

Contract

Mgmt

Smart Net Total

Care (SNTC)

Standard Warranty*

Software

Support

24 x 7

Cisco TAC

Support

Registered

Access to

Cisco.com

License

Portability

Access to

Software

Innovation

Suite

Software

Updates

Software Support

Service (SWSS)

* Standard HW/SW warranty is 90 days. See http://www.cisco.com/go/warranty for more information.

http://www.cisco.com/go/warranty


Use case examples:


Solution Architectures (Use Cases)

Cisco ONE for Data Center Cisco ONE for WAN Cisco ONE for Access

HYBRID CLOUD

Public Cloud Consumption With Choice, Consistency, Compliance and Control

INTEGRATED INFRASTRUCTURE AND PRIVATE CLOUD

Integrated Compute, Network, and Storage Operations for Data Centers and Private Clouds

CLOUD READY VIRTUAL SERVICES

Deployment Flexibility for Cloud With Consistent Physical-virtual Capabilities

DATA CENTER NETWORK AUTOMATION

Policy-based Automation of Networking Infrastructure

NEXT GENERATION BRANCH

Public Cloud Consumption with Choice, Consistency, Compliance and Control

INTELLIGENT WAN

Secure, Uncompromised User Experience Across Any IP Based Connection

CONNECTED MOBILE EXPERIENCE

Location-based Services and Analytics to Enable Business Innovation and Improve Business Operations

UNIFIED ACCESS

One Network, One Policy, One Management


Intelligent WAN (IWAN): Leveraging the Internet

CUSTOMER BENEFITS• Uncomprised application experience over any

connection

• Complete application level visibility across your WAN

• Reduce cost with more efficient bandwidth consumption

• Unparalled security capability at your WAN edge

CISCO DIFFERENTIATION• More bandwidth delivered at a lower cost

• Improved Application performance with WAN optimization

• Secure connectivity

Application

Optimization

Application Visibility

App Acceleration

Bandwidth Reduction

Intelligent

Path Control

Load Balancing

Policy-BasedPath Selection

Network Availability

Transport

Independent

Placeholder

Secure

Connectivity

Scalable, Strong Encryption

App-Aware Threat Defense

Cloud Web Security

Private

Cloud

Virtual

Private Cloud

Public

Cloud

Branch

Hybrid WAN

Transport

Direct

Internet

Access

Internet

backhaul

Internet

MPLS


How This Will Work in Practice? Example: Branch IWAN (ISR)

TODAY FUTURE

Software and Support

Hardware

C1F1PISR4330SK

9

Cisco ONE Foundation (SEC, AppX, PRIME,

vNAM, EW)1 $2,000

CON-SNT-

C1C4331H

SMARTNET 8X5XNBD Cisco 4331 Hardware

+ IP Base1 $406

CON-SAU-

C1F1+R29Support for Foundation 1 $300

Software $2,000

Technical Services Support $706

Hardware, Software, & Support $10,006

C4331-AX/K9 Cisco 4331 AX Bundle w/ App SEC + APP Lic 1 $9,300

Total $9,300

Perpetual License

Hardware

CON-SNT-

C4331AX9

SMARTNET 8X5XNBD Cisco 4331 w/3 GE,4

EHWIC,1 SM,256MB CF,1 $572

Technical Services Support $572



C1-CISCO4331/K9 Cisco ONE 4331 Hardware Only Bundle 1 $7,300

Total $7,300

Perpetual License

• IOS Security (VPN, Firewall, IPS)

• APP (AVC, WAN Optimization, MPLS, PfR, etc)

• Energy Management

• Prime Lifecycle, Assurance & vNAM)

What You Get with Cisco One WAN Foundation


Current state

ISR

Cisco ONE (perpetual)

5 year

TCO

Product

Services

$9.8K

$0.5 $0.5 $0.5

$10K

$1K

0

$5K

$0.5

1 4 50 2 3

$9.8

5 yr TCO

= $22K

0

5 year

TCO

0 2 3 4 51

$8K

$0.7

S/W

Product

S/W Support

$10K

H/W

Product

Smartnet

$0.7 $0.7$0.7

5 yr TCO

= $20.8K

11%

savings

How This Will Work in Practice Example: Branch IWAN

4 yr TCO

= $12.2K4 yr TCO

= $12.8K

$10K

$1K

$5K


Solution Architectures (Use Cases)

Cisco ONE for Data Center Cisco ONE for WAN Cisco ONE for Access

HYBRID CLOUD

Public Cloud Consumption With Choice, Consistency, Compliance and Control

INTEGRATED INFRASTRUCTURE AND PRIVATE CLOUD

Integrated Compute, Network, and Storage Operations for Data Centers and Private Clouds

CLOUD READY VIRTUAL SERVICES

Deployment Flexibility for Cloud With Consistent Physical-virtual Capabilities

DATA CENTER NETWORK AUTOMATION

Policy-based Automation of Networking Infrastructure

NEXT GENERATION BRANCH

Public Cloud Consumption with Choice, Consistency, Compliance and Control

INTELLIGENT WAN

Secure, Uncompromised User Experience Across Any IP Based Connection

CONNECTED MOBILE EXPERIENCE

Location-based Services and Analytics to Enable Business Innovation and Improve Business Operations

UNIFIED ACCESS

One Network, One Policy, One Management


How This Will Work in Practice? Example: Campus LAN

TODAY FUTURE


Hardware

C1FPCAT38502K9 Cisco One Foundation + Advanced

Perpetual - Catalyst 3850 48-port1 $10,800

CON-SNT-

C1W38548

SNTC-8X5XNBD Cisco One Catalyst 3850 48

Port PoE1 $624

CON-ECMU-

C1F1C382

SWSS UPGRADES C1 Foundation + Advancd

Perp Cat3850 48Prt1 $1,620

Software $10,800

Technical Services Support $2,244


WS-C3850-48P-E Cisco Catalyst 3850 48 Port PoE IP Services 1 $21000

L-PI2X-K9 Cisco Prime Infrastructure 2.x 1 $214

Total $21,214

Perpetual License

Hardware

CON-SNT-

WSC388PE

SNTC-8X5XNBD Cisco Catalyst 3850 48 Port PoE

IP Services1 $1323

CON-ECMU-

P2XLF50

SWSS UPGRADES PI 2.x - Lifecycle - 50 Device

Lic1 $43

Technical Services Support $1,366



C1-WS3850-48P/K9 Cisco One Catalyst 3850 48 Port PoE 1 $10,400

Total $10,400

Perpetual License

• IOS Security (TrustSec, 802.1x)

• ISE Base

• Energy Management

• Prime Lifecycle & Assurance)

What You Get with Cisco One Access Foundation


How This Will Work in Practice

S/W Support

S/W Support S/W Support S/W Support S/W Support

H/W

Product

Product

2.0 WS-C3850-48P-E Cisco Catalyst 3850 48 Port PoE IP Services N/A 14 days No 1 21.000,00 21.000,00 0 21.000,00

2.0.1 CON-SNT-WSC388PE SNTC-8X5XNBD Cisco Catalyst 3850 48 Port PoE IP Servi 12 month(s) N/A No 1 1.323,00 1.323,00 0 1.323,00 PRIMARYSERVICE

2.1 S3850UK9-32-0SE CAT3850 UNIVERSAL N/A 14 days Yes 1 0,00 0,00 0 0,00

2.2 CAB-TA-EU Europe AC Type A Power Cable N/A 14 days No 1 0,00 0,00 0 0,00

2.3 STACK-T1-50CM 50CM Type 1 Stacking Cable N/A 14 days Yes 1 0,00 0,00 0 0,00

2.4 CAB-SPWR-30CM Catalyst 3750X and 3850 Stack Power Cable 30 CM N/A 14 days Yes 1 0,00 0,00 0 0,00

2.5 PWR-C1-715WAC 715W AC Config 1 Power Supply N/A 14 days Yes 1 0,00 0,00 0 0,00

22.323,00

3.0 C1-WS3850-48P/K9 Cisco One Catalyst 3850 48 Port PoE N/A 14 days No 1 10.400,00 10.400,00 0 10.400,00

3.0.1 CON-SNT-C1W38548 SNTC-8X5XNBD Cisco One Catalyst 3850 48 Port PoE 12 month(s) N/A No 1 624,00 624,00 0 624,00 PRIMARYSERVICE

3.1 S3850UK9-32-0SE CAT3850 UNIVERSAL N/A 14 days Yes 1 0,00 0,00 0 0,00

3.2 CAB-TA-EU Europe AC Type A Power Cable N/A 14 days No 1 0,00 0,00 0 0,00

3.3 STACK-T1-50CM 50CM Type 1 Stacking Cable N/A 14 days Yes 1 0,00 0,00 0 0,00

3.4 CAB-SPWR-30CM Catalyst 3750X and 3850 Stack Power Cable 30 CM N/A 14 days Yes 1 0,00 0,00 0 0,00

3.5 PWR-C1-715WAC 715W AC Config 1 Power Supply N/A 14 days Yes 1 0,00 0,00 0 0,00

3.6 C1FPCAT38502K9 Cisco One Foundation Perpetual - Catalyst 3850 48-port N/A 21 days No 1 2.800,00 2.800,00 0 2.800,00

3.6.0.1 CON-ECMU-C1F1C382 SWSS UPGRADES C1 Foundation Perp Cat3850 48Prt 12 month(s) N/A No 1 420,00 420,00 0 420,00 PRIMARYSERVICE

3.7 C1-EGW-50-K9 Cisco ONE Energy Mgmt Perpetual Lic - 50 DO End Points N/A 14 days Yes 1 0,00 0,00 0 0,00

3.8 C1-ISE-BASE-48P Cisco ONE Identity Services Engine 50 EndPoint Base Lic N/A 14 days Yes 1 0,00 0,00 0 0,00

3.9 C1-PI-LFAS-2K3K-K9 Cisco ONE PI Device License for LF & AS for Cat 2k 3k N/A 21 days Yes 1 0,00 0,00 0 0,00

3.10 C1APCAT38502K9 Cisco One Advanced Perpetual - Catalyst 3850 48-port N/A 21 days No 1 8.000,00 8.000,00 0 8.000,00

3.10.0.1 CON-ECMU-C1A1382K SWSS UPGRADES C1 Advd Perpetual-Cat 3850 48Prt 12 month(s) N/A No 1 1.200,00 1.200,00 0 1.200,00 PRIMARYSERVICE

3.11 C3850-48-S-E C3850-48 IP Base to IP Services Paper RTU License N/A 14 days Yes 1 0,00 0,00 0 0,00

23.444,00

SubTotal

SubTotal


Smart Licensing- Smart Accounts


What is a Cisco Smart Account?Smart

Account

Additional Benefits of Smart Accounts include:

Downloading new software

Find out what new licenses you have

Review Service contracts

Review logs and specific cases you’ve opened

Track Purchases

Customer, designated VAR,

Integrator, or other authorized party

Users

Assets

Pool all assets,User roles, and

agreements


Biology Dept

MathematicsDept

Physics Dept

Dividing your Smart Accounts with Virtual Accounts

You can create virtual accounts that reflect your organization’s departments then associate licenses

and devices with those departments.

Smart Account

Big University

BigU.edu

Virtual Accounts Departments


Types of Smart Accounts

Virtual AccountsVirtual Accounts

Customer

Smart Account

Holding

Smart Account

Customer has the ability to manage software licenses in one account

Managed by customer directly, designated VAR or authorized party

Temporary account where smart enabled products are stored

Partner or reseller store these products until customer identified

Visibility• Partner/reseller will have visibility into all stored licenses that have yet to be

transferred to an end customer

• The Partner/Reseller will deposit an order into a customer account when

account is identified

• *Licenses can’t be activated in holding Smart Accounts*

Visibility• View of all Cisco Licenses, including information on End-customer Ownership

and End-Customer Usage

Roles

• Account Approvers – Owner of account and enters/approves agreements with

Cisco

• Account Administrators – Manages users access and privileges

• Smart Account Administrators– Can View /Manage all Licenses and Usage

across the entire Account

• Virtual Account Administrators – Can View/Manage all Licenses and Usage

across 1 or more specified Virtual Accounts


Maintain: Smart Software Licensing: Combining Simplicity with Security

Direct

Ea

se

of

Use

Security

Polic

y

Me

dia

ted

Access through on-premises collector – disconnectedCisco products send usage information to a local disconnected collector, which

acts as a local license authority. Once a month, an exchange of human-

readable information will be performed

to keep the databases in sync.

Cisco Product

HTTPs

Cisco.com

Cisco Product

HTTPs Proxy

Cisco.com

Cisco Product

HTTPs

Cisco.com

Transport Gateway

HTTPs

Cisco Product Cisco.com

Smart Services Collector

File Transfer

Your Cisco Software Usage

Access through on-premises collector – connectedCisco products send usage information to a local mediator such as

the Cisco Smart Call Home Transport Gateway (free VM download),

which automatically completes the transaction with the back end.

Cloud access through an HTTP proxy Cisco products send usage information over the internet via a

proxy server. Any off-the-shelf proxy will work.

Cloud accessCisco® products send usage information directly over the Internet.

No additional components are needed.


Commerce (CCW)

‘Smart’Account

CiscoProduct

BigU.edu

I Own: 10

I am Using: 10

I Have Purchased 5 additional ‘Advanced’

Licenses for BigU.edu

+5

Hello, I am Device-East5, I belong to BigU.edu

and I am using 1x Advanced License

Hello, You are Device-East5, belonging to

BigU.edu and the Physics department

you are ‘In-Compliance’

+1

• Cisco Smart Licensing is a new way of thinking about licensing at Cisco that is being applied to all products

• Instead of DRM, licensing provides a Software Inventory Management System that provides Customers, Cisco,

and Selected Partners with information about Software Ownership and Software Utilization

What is Cisco Smart Licensing?

Ownership Usage


What is Smart Software Licensing?Smart Licensing in a Nutshell

A Complete Change in Thinking and Philosophy from Traditional Licensing

Think of Smart Licensing as a Software Inventory Management System that answers 2 questions: What have I purchased? What is it that I am using?

License the CUSTOMER, not the Product Installation. Licenses are Pooled for the entire account/sub account.

Provide real time transparent information to the Customer, Cisco, and Partners on upcoming License Needs (Shortages, Upcoming Subscriptions). This translates directly to actionable Sales Leads.

Above all Else… Do No Harm to the Customer Network

Cisco Confidential 28©2014 Cisco and/or its affiliates. All rights reserved.

Cisco ONE Software: A More Flexible and Valuable Approach for Licensing Cisco Software

Current Model Cisco® ONE Software

100s 3x3

Limited view Difficult to know what licenses you own or how they

are being used

A la carte

Everything is purchased separately

Licenses are tied to only one device

Limited offerings

Systems or hardware

Device specific

Rigid

Purchases are technology focused and

transactional

Highly manual

PAK registration locked to the device

Key required to unlock

Real-time visibility One simple, easy location

Access to all you software, devices, and services

3 software suites, 3 tiers Addresses your business needs

Data Center, WAN, and Access

Foundation, Advanced Apps, and Security

True portability Separates software and hardware

Options – virtual and physical, across devices

Access to updates and upgrades for innovation

Flexible Enterprisewide with bundles to add value

Subscription licensing

You decide where to apply licenses

Highly automated No more PAKs

Licenses are easy to activate and use

+

Cisco Confidential 29©2014 Cisco and/or its affiliates. All rights reserved.

Scenario:

Customer is mid-way through the AP/controller refresh and wants to get Cisco ONE foundation for wireless on installed base

Products Installed:

2 X 5508 Controllers with 500 licenses each

NO Prime Lifecycle Licenses

Mid-cycle ‘Upgrade’ Refresh Example – Wireless

Line SKU Description Duration Quantity List Price Extended List

1.0 C1-AIR-UPG-M Cisco ONE - Upgrade for Wireless 1

1.1 C1F1UAIRK9= Cisco ONE Mid-cycle Refresh-Disc Fndn Per-Wireless AP Perpetual 1000 $250.00 $250,000.00

1.1.1 CON-ECMU-C1FPAIR SWSS UPGRADES C1 Foundation Perpetual - Wireless 12 month(s) 1000 $53.00 $53,000.00

SubTotal $303,000.00

What does the customer get?

Prime Lifecycle – 1000 APs

Prime Assurance – 1000 APs

MSE Base – 1000 APs

ISE Base – 25,000 endpoints

License portability and ongoing innovation for all software including 1000 AP licenses as long as SWSS is current

NB – Special PROMO for refresh when upgrading to 5520/8540 WLC

Thank you.