The social network in your pocket
Nick Cowiehttp://nickcowie.com
http://www.sxc.hu/photo/752851 Sanja Gjenero
The Statistics
http://www.sxc.hu/photo/875590 Dominik Gwarek
The People
http://www.sxc.hu/photo/809662 Rodolfo Clix
2004Name: JenniferAge: 30 somethingJob: Account ManagerLocation: Chicago, USAMobile: Blackberry (work)Use: EmailPurpose: Communications
Needs to keep in touch with office and clients.
Other devices:Work laptopOwn mobileIpod
http://flickr.com/photos/greencracker/131109847/ Jonathan Smith
2005Name: JustinAge: late 20sJob: Junior StockbrokerLocation: London, UKMobile: Windows mobile (work)Use: Web browsing & emailPurpose: Information
To keep track of stock prices, news and other important stuff like football scores and weekend weather.
Other devices:Work PCHome PC + broadbandXboxIpod
http://flickr.com/photos/ninawoeltgen/428107473/ Nina Wltgen
2006Name: IsamuAge: early 20sJob: Junior AccountantLocation: Tokyo, JapanMobile: NTT DoCoMoUse: Lots Purpose: Mainly entertainment
Uses mobile to entertain him on hour long commute to and from work. Video , music, games and IM. Also IM friends from work. No work content.
Other devices:Work PC (firewalled)Home PCXBox 360, PlayStation 2
http://flickr.com/photos/girlieleep/814168366/ Kristen Leep
2007Name: CarolineAge: early 20sJob: Junior ManagerLocation: Chennai, IndiaMobile: Nokia N73Use: Mobile web appsPurpose: Networking.
Only communications device, uses facebook, twitter, flickr to keep in touch with friends and colleagues and find new opportunities. Watches movie trailers to pick movie for weekend.
http://flickr.com/photos/gtstuff/474727265/ Jimmy McDonald
2008Name: AllieAge: 16Job: StudentLocation: Attadale, WAMobile: Something fashionableUse: MySpace mobilePurpose: Social networking
MySpace to keep in contact with friends.
Other devices:Shared desktop at home for the boring stuff like homework
http://flickr.com/photos/locomotion/386614645/ Jayme Frye
2009Name: KenyonAge: 19Job: Uni studentLocation: Harbin, China Mobile: Made in ChinaUse: All the usual stuff, plus writes fashion blog with photos from phone and uses LBS social networking site, so he knows where his friends are when the want to be found.
Other devices:Has access to desktops, none of then his.
http://www.sxc.hu/photo/653195 Martin Walls
2010Name: KatieAge: 15Job: StudentLocation: Rural, South AfricaMobile: Who knows?Use: Who knows?
I have no idea what phone or what services Katie will use.
http://flickr.com/photos/integralfocus/85181951/ Jake Brewer
Devices
http://www.sxc.hu/photo/662820 Jayesh Nair
Advantages
Always there
Immediate
It’s personal
Disadvantages
Screen Size
Input methods
Different OSes + browsers
Javascript and RIA
Data cost and speed
Context
RSS
Podcasts
Blogs
Blogging
Flickr
MySpace
Jaiku
Open APIs
Mobile specific
http://www.sxc.hu/photo/321261 Dragan Sasic
Thank you
http://www.sxc.hu/photo/579657 Sanja Gjenero
ReferencesKMPG - Consumers and Convergencehttp://www.kpmg.com/NR/rdonlyres/07D80E04-1672-46FF-8EAE-D76ADBF6FA94/0/ConsumersandConvergence.pdf
CHETAN SHARMAhttp://www.chetansharma.com
AdMobhttp://www.admob.com
Alex Kinghttp://alexking.org/
Andy Moorehttp://www.andymoore.info/
My work is licensed under Creative Commons Attribution-Noncommercial 2.5 Australia License However, the photos and screenshots are copyright their creators
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