NOT ALL CHANGE I
S DISRUPTIVE,
BUT ALL DISRUPTI
ON CREATES CHANG
E
Exploring how people, insights and brands can inspire change
WE MAKE THE BIGGEST LEAP
S WHEN WE
SPARK PASSION AND BELIEF
IN OTHERS
finds tension in the status quo and strides out into the unknown
is creative, seeking new ideas, new models, new paths towards a solution
is in the business of progress – it challenges and provokes but with the purpose of building a better future
is an involved, iterative and intuitive process of change; it is rarely linear
DISRUPTION...
BREEDING A CULTURE OF CR
EATIVE FREEDOM
DISRUPTION NEEDS TIME, S
PACE, AND A
WILLINGNESS TO FAIL
LIGHTING THE FIRE
WE MAKE THE BIGGEST LEAP
S WHEN WE
SPARK PASSION AND BELIEF
IN OTHERS
To foster this we need to:• Take time to step back and see the bigger picture• Encourage diverse thinking and wide-ranging perspectives• Embrace the value of positive tension instead of aiming for consensus• Scour the edges of creativity, not just the comfortable middle• Engage others – creating and building with a broad range of skillsets• Allow room to make mistakes and learn from them
How do we do this:
As leaders of disruptive change we need to:• Show passion, conviction and clarity of vision• Distil the message; make it shareable• Paint a picture of the future; show the impact of action and the consequences of inaction• Share and build alongside others to drive engagement from the beginning• Harness momentum and build excitement throughout• Be creative in how we deliver our thinking – the medium can be as disruptive as the message
How do we do this:
GET AWAY FROM
IT ALL – FIND NEW ENVIRONMENTS,
NEW SOURCES OF
INSPIRATION, NEW
WAYS OF WORKING
BRING IN DIVERSE PERSPECTIVES
AND EXPERIENCES
FROM ACROSS THE
BUSINESS AND
OUTSIDE
FIND SHARED
PASSIONS AND
GOALS TO HELP BREAK
DOWN INTERNAL
BARRIERS TO
CHANGE
ENCOURAGE YOURSELF AND
OTHERS TO TAKE RISKS
AND EXPLORE
BIGGER, BOLDER IDEAS
CO-CREATE AND
CO-DESIGN WITH
STAKEHOLDERS
SO THEY FEEL
INVOLVED AND
ENGAGED FROM
EARLY ON
LOOK OUTSIDE THE
BUSINESS FOR DISRUPTIVE
AND CREATIVE WAYS TO
SHARE IDEAS AND BUILD
INTEREST, FOR EXAMPLE
USING TEASERS AND
TRAILERS
KEEP THE MESSAGE
AND THE STORY
SIMPLE - SOMETIMES
STRIPPING IT
BACK IS THE MOST
DISRUPTIVE THING
OF ALL
Unit 18, Archer Street Studios, 10-11 Archer Street,
London W1D 7AZ
Jonathan Williams+44 7734 563 541
Natalie Hughes+44 7966 579 522
HOW WILL YOU AND
YOUR
TEAM DRIVE CHANG
E IN 2014?
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