Transcript
Page 1: The Importance of Voice in Social Media Content Strategy
Page 2: The Importance of Voice in Social Media Content Strategy

There Isn’t One Way to Do Social Media

Page 3: The Importance of Voice in Social Media Content Strategy

VOICE IS AN ESSENTIAL ELEMENT

In Social Media you need to be:• Consistent• Relevant• Valuable• Personable• You

You are speaking directly to your audience in a voice that reflects your identity.

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WHY VOICE MATTERS

Voice Creates Movements

“I had a dream.”

Page 5: The Importance of Voice in Social Media Content Strategy

WHY VOICE MATTERS

Voice Changes History

“I do.”

Page 6: The Importance of Voice in Social Media Content Strategy

WHY VOICE MATTERS

Voice Identifies Brands

“Just do it.”

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WHY VOICE MATTERS

Voice Sells

“What’s in Your Wallet?”

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WHY VOICE MATTERS

Voice Creates Recognition

“I didn’t recognize your voice!”

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WHY VOICE MATTERS

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WHERE DO YOU USE VOICE?

• Website Content• Blogs• News Releases• Brochures• Emails• Facebook Posts• Tweets• Linked In Profiles

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EXAMPLES OF VOICE

Page 12: The Importance of Voice in Social Media Content Strategy

EXAMPLES OF VOICE

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EXAMPLES OF VOICE

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HOW DO I FIND MY VOICE?

* See handouts

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WHAT AM I SAYING?

High Quality Best Fastest Most Unique

Boring!

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“Be Yourself, Everyone Else is Already Taken.” – Oscar Wilde


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