Transcript
Page 1: The Ethical Landscape of User Experience (Bill Albert)

2014

The Ethical Landscape of User ExperienceBill AlbertBentley University User Experience Center (UXC)

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Who am I?๏ Executive Director of Bentley UXC

๏ Co-Editor in Chief of Journal of Usability Studies

๏ Adjunct Faculty at Bentley HFID

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Caveat๏ My world is small

๏ I rarely confront ethics

๏ I am just one voice

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My Belief๏ We each have our own ethics

๏ Who am I to judge?

๏ Ethics evolve

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UX Ethics Playing Field๏ How we do our work

๏ Working with others

๏ The way our work is used

๏ Our role in the UX community

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How We Do Our Work๏ Planning our research

๏ Collect data

๏ Interpret results

๏ Make recommendations

๏ Design

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Ethics of Sample Size

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Losing Objectivity

Photo taken by Brian Baxter, March 13, 2010, St. Paul, MN

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Working with Others๏ Participants

๏ Clients

๏ Team members

๏ Stakeholders

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Stressing Participants

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Choosing Clients

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How our results are used๏ UX data to sell a design or make a point

๏ We don’t agree with larger mission

๏ We know it is just a box to tick

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Politics of Video Clips

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Conflicting Mission

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Role in the UX Community๏ Member of the UX community

๏ Impact on the UX field

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Risk of Offending Someone

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What Do I Do?๏ Look at issue from all sides

๏ How does my decision impact others

๏ When in doubt, go to the IRB

๏ Do I feel a need to shower?

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Biggest Ethical Challenge๏ How do we balance the needs of the

client/stakeholder with best practice?

๏ Ultimately, who do you answer to?

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Moving Forward๏ Share stories

๏ Seek advice from multiple perspectives

๏ Don’t be too hard on yourself or others

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2014 Thank you

Bill [email protected]@UXMetrics | @BentleyUXC

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The Lineup๏ Richard Bellaver

- Development of the Code of Conduct

๏ Cory Lebson- The Ethics of UX “White Labeling”

๏ Donna Tedesco- Ethics when moderating in UX research

๏ Bill Albert- The Ethical Landscape of User Experience

๏ Michael Rawlins- Increasing Conversion rates without comprising UX Ethics

๏ Elisa del Galdo- UX and Ethics in Healthcare

๏ Kara DeFrias- Breaking out of the Lab: UX Ethics in the Wild


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