aso
…cheaper downloads
who’s this guy??
• From Glasgow (I’m a Wegie)
• 7 Years SEO (10 in digital)
• Agency & In-House
• Founded miratrix 2012
– Specialise in ASO & Search Marketing
what to expect today
• Brief intro to ASO
• Where to start
• What you need to look at
what is aso
• It’s Search Engine Optimisation for the App Stores
• Use keyword targeting to increase your visibility
• Cater to the algorithm over time to increase and maintain visibility
a bit of data
a bit more data
the ‘how’s’ of aso
• Keyword Research and Focus
– Title
– Descriptions
– Keywords
• Video’s and Imagery (CRO)
• Reviews
do your homework
• Check Competitors
– Keywords
– Rankings
– Reviews
• Keyword Research
– Adwords Data
– Google Trends
– SensorTower/Mobile Dev HQ
…do your own thing
• Don’t copy your competitor directly
• It’s not guarantee that:
– You have the same goals
– …that they are doing it correctly
don’t spam
• Spam works!! It always has.
• …for a short period of time
• Penalties will come…you’ve been warned
dinae dae it
analytics
• In-app – Track what your users are doing – Mixpanel/Google Analytics/ Flurry/ and more!
• Out-of-app analytics – Ranking tracking – Review mining
• Set goals! – App DL’s aren’t the only target – Quality installs – App usage – Read: Lean Analytics
test, test, test!!!
• Keep trying new things
• Rankings can degrade over time
– Refresh things
– Try targeting new areas
• Screen shots, logo’s, Video’s
• Find what works for YOUR app
does your app suck?
because…
any q’s?