02/09/2013

ONLINE FUNDRAISING BEST

PRACTICES The A to Z of Sending a Targeted Appeal with Blackbaud

NetCommunity

Presented by: Justin Noble, Account Manager

Adam Ziman, NetCommunity Consultant

02/09/2013

L E T ’S GE T S TART E D…

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- Strategy Design

- Overview of implementation methodology

- Step-by-step guide

- Checklist

AGENDA

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-Identify Your goal

-Maximise the opportunity

-Ensure you can measure success

STRATEGY DESIGN

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The Raiser’s Edge:

1. Appeal and Packages in RE

2. Queries in RE

3. Assign Appeal-Packages & De-dupe

NetCommunity:

1. Email Lists

2. Landing Pages and Parts

3. Email Message

4. Conditional Content

5. Send the appeal

6. Measure the response

OVERVIEW OF STEPS

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APPEAL & PACKAGES

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QUERIES

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DE-DUPE & ASSIGN PACKAGES

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TARGETED EMAIL LISTS

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TARGETED EMAIL LISTS

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TARGETED LANDING PAGES

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TARGETED LANDING PAGES

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EMAIL MESSAGE

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CONDITIONAL CONTENT

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PREVIEW & SEND

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EMAIL WITH TARGETED CALL TO ACTION

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TARGETED LANDING PAGE

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MATCHING SUCCESS PAGE

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MATCHING EMAIL THANK YOU

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MEASURE

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The Raiser’s Edge:

Appeal and Packages in RE

Queries in RE

Assign Appeal-Packages & De-dupe

NetCommunity:

Email Lists

Landing Pages and Parts

Email Message

Conditional Content

Send the appeal

Measure the response

CHECK LIST

02/09/2013

THANK YOU FOR ATTENDING! Be sure to check the website for the recording posting

Let your Account Manager know if you have any questions or

would like to schedule a session with one of our BBNC experts!