Transcript
Page 1: Technopreneurship - Idea Generation

Finding the Inflection PointsDiscover that Great Idea to Connect with

your Target Market

Winston Damarillo

Page 2: Technopreneurship - Idea Generation

Competing with the Giants

Good products by good companies will exceed customer requirements over time

In almost all cases, the disruptor brings to market products with less capabilities

High-end

High-volume

Time

Functionality

Customer

Require

ments

Open Source

Incumbents

Oracle, IBM, BEA

Red Hat, MySQL

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Agents of Change

Rapid growth of consumer technology markets

Rise of global competitors

Declining barriers to entry due to outsourcing and

on-demand business models

Rise of MicroISVs

target

market

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Harnessing the Net

Community enhanced co-Creation

Open source software and process

Community-generated content (e.g. Wikipedia, MySpace

Iterative Beta (Google)

Real-time global Distribution

Digital downloads

Software as a Service (SaaS)

Aggregators

Worldwide Platform for Promotion

Engines

2-way Web ... Blogs, Forums, Twitter

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Win from the Bottom

Create markets through an iterative process

Connect to a global distributed market = Internet

Push small increments out to your customers

Let your product grow organically and let your customers see this

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Strategic Differentiation

Low-end disruptive innovations that address overserved customers with a low-cost model

Ex. Linux vs. Microsoft Windows

New-market disruptions that compete vs. non-consumption

“To !and "t among # crowd,

do not build y"r product for #

#1 company.”

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Iterative Customer Acquisition

Requires a combination of “seeing” and “acting”

“See” as a process = continuous look-out for disruption

Act to see = engage with prospects to yield key insights on the future

Foster vision plurality = nurture internal diversity, while managing alternatives

Institutionalize the vision = shared by the company as a whole

Stage commitment with iterated actions

Reach out to new networks

S E E

A C T

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Modularization of Products

Loosely coupled technology => loosely coupled businesses

Businesses will depend on services that are combined, mixed, matched and re-used

Made to Order like Dell

Collaborative innovation => modular, standardized building blocks that can be assembled on-demand for specific requirements

Applications => Commoditization

Aggregated services on-demand

Service-oriented

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Disruption tests

1.  Is there a large population who historically have not had the resources to do this thing for themselves, and as a result have gone without it altogether or have needed to pay someone with more expertise to do it for them?

2.  Do customers go thru an inconvenient process of accessing the product?

3.  Are there customers at the low-end of the market who would be happy to purchase a product with less (but good enough) performance if they could get it a lower price?

4.  Is it possible to create a business model that will yield attractive profits at the discount prices required to win the customers at the low end?

5.  Is the innovation disruptive to all of the significant incumbent firms in the industry? 

- The Innovator’s Solution

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Questions?