Presentation at Women in Manufacturing October 29, 2012
Talent Attraction and Retention
Attraction | Assessment | Engagement | Retention
• 875,000 shortage skilled workers by 2020
• 5 million new manufacturing jobs by 2020
• 56 is average age of high-skilled worker
Manufacturing jobs today
Attraction | Assessment | Engagement | Retention
• Attraction• Assessment
• Engagement
• Retention
Talent Life Cycle Strategies
Attraction | Assessment | Engagement | Retention
What’s in it for me?
Attraction | Assessment | Engagement | Retention
• Candidates are in the Driver’s Seat
• Generational Differences
• Employment Branding
Talent Attraction
Attraction | Assessment | Engagement | Retention
• Role of marketing in positioning your company for success
Winning the Talent Game
Attraction | Assessment | Engagement | Retention
Why does my company need talent acquisition
marketing?
Attraction | Assessment | Engagement | Retention
• Exceptional people seek out exceptional companies
• Don’t be out-marketed by inferior companies
Turn this talent challenge into a competitive advantage
Attraction | Assessment | Engagement | Retention
So where do you start?
Attraction | Assessment | Engagement | Retention
• Give people compelling reasons to want to work for you
• What appeals to customers often appeals to recruits as well
Define what sets your company apart
Attraction | Assessment | Engagement | Retention
• Help hire the right people
• Self-selection
Showcase your culture
Attraction | Assessment | Engagement | Retention
• Online
• PR and communications
• Current employees
• Videos and original photography
Bring your brand to life
Tell a Compelling Story
Tell a compelling story
Establish a Presence
Speak to Recruits
Attraction | Assessment | Engagement | Retention
• Participate and leverage regional initiatives
• Connect with recruits
Be the leader – let others follow!
Dream !t. Do !t. Wisconsin
Dream !t. Do !t. Wisconsin
Dream !t. Do !t. Wisconsin
Be a destination employer
Be a destination employer
Be a destination employer
Be a destination employer
Be a destination employer
Be a destination employer
Attraction | Assessment | Engagement | Retention
• Performance based hiring
• Interview team preparation
• Assessment tools
Talent Assessment
Attraction | Assessment | Engagement | Retention
• ‘Love ‘Em Up’ Campaign• Onboarding
Talent Engagement
Attraction | Assessment | Engagement | Retention
• Cost of employee turnover
• What is measured?
• Denial of problem
Talent Retention
Attraction | Assessment | Engagement | Retention
• Employer/employee contract changed
• Managers
• Culture
• Rewards
She’s Just Not That Into You
Attraction | Assessment | Engagement | Retention
• Focus on high-potentials
• Top drivers for retention1. Job-interest alignment
2. Manager & co-worker quality
3. Respect
4. Collegial work environment
How to Keep Your Best Employees
Attraction | Assessment | Engagement | Retention
• Happiness Committee• Focus group
• Emergency fund
Retention Successes
Attraction | Assessment | Engagement | Retention
• War for talent requires new strategies• Candidates need to be courted
• Curb high turnover costs
• Pay attention to retention
In Conclusion
Attraction | Assessment | Engagement | Retention
Thank You
Marni HockenbergPrincipal
Hockenberg SearchExecutive Recruiting for Manufacturing
www.hockenbergsearch.com
Mary ScheibelPrincipal
Trefoil Group 414-272-6898