WAT IK UIT AUSTIN MEENAM…
BEN WHITNEY,
AUSTIN FACIAL HAIR CLUB
GO BACK TO CALIFORNIA.COM
DESIGNING SIMPLE STUFF FOR A COMPLEX ECOSYSTEM
Maar dit bedoel ik niet…
Project Glass
AANGENAAM: Laurens Vreekamp
MASTER INTERACTIVE MEDIA HU-DOCENT CMD / USER EXPERIENCE WERK AAN AUDIOPLATFORM PRIKK’L
BEWONER AMSTERDAM-WEST / CINE*BAARS
PROGRAMMA AANKOMENDE 20 MIN.
1. DESIGN FOR CRAPPY USES 2. UNDESIGN YOUR DESIGN 3. ABSENCE OF A FUTURE
CRAPPY USE?
“CRAP-DETECT THYSELF” - HOWARD RHEINGOLD
MIJN 1e LEZING DESIGNING FOR CONTEXT
WHY DESIGN FOR CRAPPY USES?
1. TIME: people are doing other stuff when interacting
with your product
WHY DESIGN FOR CRAPPY USES?
2. LOCATION Affects hardware,
funtionalities -
No one brings iPad to the store, but do have their
phone with them
VICTORIA’S SECRET
iPhone worked within location of the store - snapshot of product codes, stores in their area with
the product.
iPAD iPHONE
WHY DESIGN FOR CRAPPY USES?
3. FORM/TECH You DON’T always need to design for mobile first, or PC’s. There are more touchpoints, many more interfaces of coming into
WHY DESIGN FOR CRAPPY USES?
4. BRAND & RELATION One conversation, multiple
approaches Understand how brands are formed -
a vital part of ID How people feel about a brand, how
they use the products & services -> a potential for meaningful
interactions
WHY DESIGN FOR CRAPPY USES?
5. ECOSYSTEMS We can’t design for 1 product
anymore Understand what are
different time-demanding tasks, and alleviate there
MINT
Personal finance
WHY DESIGN FOR CRAPPY USES?
WRAP-UP: Design for multiple touchpoints
User experience design comes first Interaction design per device
WHY DESIGN FOR CRAPPY USES?
Design for different experiences on different
devices for different contexts. In summary, listen to your
users and design appropriately for the chosen platforms. And don't assume they use all the
channels / touchpoints.
PROGRAMMA AANKOMENDE 14 MIN.
1. DESIGN FOR CRAPPY USES 2. UNDESIGN YOUR DESIGN 3. ABSENCE OF A FUTURE
Cyber anthropologist
Amber Case
UNDESIGN YOUR DESIGN…. SAY WHAT?!
UNDESIGN YOUR DESIGN
UNDESIGN YOUR DESIGN
UNDESIGN YOUR DESIGN
REDENEN (1/2) Motion is part of a system
Interaction is part of a system Your service, product is part of an
ecosystem
UNDESIGN YOUR DESIGN
REDENEN (2/2) People will not come across every
touchpoint of your service/product. People will not be fully immersed in
your designed experience
UNDESIGN YOUR DESIGN
TOEKOMST: The Interface disappears.
Actions are reduced Queries are eliminated See actions as buttons
Triggerbased interactions
PROGRAMMA AANKOMENDE 7 MIN.
1. DESIGN FOR CRAPPY USES 2. UNDESIGN YOUR DESIGN 3. ABSENCE OF A FUTURE
Design engineer, frog design
Robert Tuttle
THERE IS NO FUTURE
Robert Tuttle over ontwerpen voor fysieke en digitale
producten… Prototyping, Arduino,3D-
printing
MINORITY REPORT – ARE WE THERE YET?
Geurfeedback anyone..?!
Speckle Sense
Alex Olwal – MIT Medialab
I WANT EVERY PERSON IN THIS ROOM…
…TO UNDERSTAND THAT
It’s all about ecosystems
…AND TO UNDERSTAND THAT THERE IS NO
idealized whole system with all parts working in
harmony and synchronization
..BUT INSTEAD, OUR WORLD IS
broken, crappy, unfulfilled, unpredictable, sometimes
disconnected
AND..
has spotty reception. Offline, online, physical and digital don’t work along…
PLUS
different people with different needs conflicting
at times.
DESIGN SIMPLE STUFF FOR A COMPLEX ECOSYSTEM
THAT’S IT
www.laurensvreekamp.nl storify.com/campodipace
linkedin.com/laurensvreekamp @campodipace
slideshare.net/campodipace
Recommended
