Transcript
Page 1: SXSW Interactive 2016: Your Mobile RFP Sucks

SXSW INTERACTIVE 2016: Your Mobile RFP Sucks,

Let’s Fix It!

Page 2: SXSW Interactive 2016: Your Mobile RFP Sucks

FREYA ZAHEERGeneral ManagerSakara Life

Meet the Panel

D. KATE FORBESVP eCommerce Digital Experiences & OperationsBelk

MATTHEW KNUTIDirector of StrategyFuzz

FABIOLA CARCAMOVP Mobile ProductPriceline.com

Page 3: SXSW Interactive 2016: Your Mobile RFP Sucks

Agenda

• Meet the Panel• Each will share their top RFP

nightmare

• The RFP Process• Anatomy of a Mobile RFP

• Diagnose what sucks• Reveal surprising strengths!

• Discussion Topics• Q&A

Page 4: SXSW Interactive 2016: Your Mobile RFP Sucks

Topics for Discussion

• Hybrid, Platforms, Frameworks or Native?

• When to constrain the mobile technology approach and why?

• Describing technical requirements and providing documentation

• Leading an effective response evaluation process

• Offshore vs. Onshore• Too little detail vs. too much: how to

strike a balance• MVP vs. long-term planning• Identifying & evaluating mobile

vendors• Portfolio, app ratings, references,

head-count…• 3 mistakes we’ve each made, and

how to fix them• 5 often-missed questions you must

ask your vendor

• Early Roadmapping• Android & iOS? Tablet? Wearable?

Every possible social login? What you need to decide now

• RFI: What’s the purpose? When is it needed?

• Timing: When should you engage a mobile vendor in your product lifecycle?

• How to talk about budget• What to do when:

• You have an app that needs fixing• You have some in-house resources,

but not enough• Your APIs aren’t quite ready

• Mobile surprises for those with web-only experience