SXSW INTERACTIVE 2016: Your Mobile RFP Sucks,
Let’s Fix It!
FREYA ZAHEERGeneral ManagerSakara Life
Meet the Panel
D. KATE FORBESVP eCommerce Digital Experiences & OperationsBelk
MATTHEW KNUTIDirector of StrategyFuzz
FABIOLA CARCAMOVP Mobile ProductPriceline.com
Agenda
• Meet the Panel• Each will share their top RFP
nightmare
• The RFP Process• Anatomy of a Mobile RFP
• Diagnose what sucks• Reveal surprising strengths!
• Discussion Topics• Q&A
Topics for Discussion
• Hybrid, Platforms, Frameworks or Native?
• When to constrain the mobile technology approach and why?
• Describing technical requirements and providing documentation
• Leading an effective response evaluation process
• Offshore vs. Onshore• Too little detail vs. too much: how to
strike a balance• MVP vs. long-term planning• Identifying & evaluating mobile
vendors• Portfolio, app ratings, references,
head-count…• 3 mistakes we’ve each made, and
how to fix them• 5 often-missed questions you must
ask your vendor
• Early Roadmapping• Android & iOS? Tablet? Wearable?
Every possible social login? What you need to decide now
• RFI: What’s the purpose? When is it needed?
• Timing: When should you engage a mobile vendor in your product lifecycle?
• How to talk about budget• What to do when:
• You have an app that needs fixing• You have some in-house resources,
but not enough• Your APIs aren’t quite ready
• Mobile surprises for those with web-only experience