Best Practice…or Data?

change sciences

SXSW 2014 Pamela Pavliscak | @paminthelab

Best Practices or Data?

Which should you use to make your designs better?

3 Big Questions

Carousels Scrolling Icons

Should you use a carousel?

“ …tools like carousels are used to keep everyone from beating the shit out of each other.

-Brad Frost

Scroll or No?

“ People tell us they hate scrolling, but their actions say something else.

-Jared Spool

Icon or Word?

GAMES

“ I’ll have to tell [my mom] at that point to search for some icon that looks like a trash can or an X or something.

-Tony Gines

What does the data say?

Results from 250+ sites 10,000 people

How do we use data without losing the insights?

1

How do we put big data and small-batch studies together?

2

How can we connect it all up to the user experience?

3

Answers from real projects combining competitive intelligence, strategy, & ux.

Thanks! changesciences.com

Pamela Pavliscak | @paminthelab

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