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Streaming Media

Players and

Dongles

So What?

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What are we talking about?

A small, low cost device that connects a standard TV to the Internet for:

• Streaming

• Web Browsing

• Apps & Games

• Accessing “own” content

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Why is it different ?

• It is purchased & installed

by the user

• Is mostly independent of

the Pay TV Providers

• Offers access to multiple

OTT services

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Who is doing it?

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What is the Consumer Proposition?

• Cheap & easy access to “any” content via the TV………..

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And do they buy it?

• Forecast 2014 Sales 35 Million Worldwide 1

• An increase of 54% on 20143 1

• 20% of US households have a streaming device 2

Sources:

1 Strategy Analytics

2 Parks Associates

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And do they like it?

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What are the drawbacks?

All are imperfect:

• Media source bias

• Limitations on “own” media streaming

• Inconsistent user experiences

…..And they are not the only game in town…..

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What is the impact on the market?

• A further challenge to Pay TV Providers?

• A challenge to connected TV manufacturers?

• A challenge to STB Vendors?

• A boost to YouTube & Netflix?

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What has been the response?

• Pay TV providers adopting the format

• A mutual agreement?

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What is the future?

• Is the HDMI streaming format here to stay?

• In future all TVs should have internet connectivity.

• Whether streaming media devices continue to have a

role depends on whether TV manufacturers give

consumers the freedom to choose the content they

want from the service providers they want.

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Want to know more?

• For a full discussion of this topic, see our blog post

“Dongle Wars – The Impact of Streaming Media

Players”.

Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner

You may be interested in our….Interactive Entertainment Market Map Multiscreen TV & Video Market Map

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