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Page 1: Startup Idea Generation

Lean LaunchPadLeroy Yau, 43 Ventures

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Who am I?

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Sharing opportunities

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There is only a specific means to a specific end

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There is only recipe for failure, not success

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Startup Idea Generation

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Startup Idea Generation

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What is a startup?“A startup is the largest group of people you can convince of a plan to

build a different future.” – Peter Thiel

“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” – Eric Ries

“A startup is a company designed to grow fast.” – Paul Graham

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Understand your startup

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Startup Idea Generation

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Passion

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Idea Idea Idea

Idea

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I want to go to Mars

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I want to go to Mars by a Rocket

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I want to go to Mars by a Rocket that is fuelled by hydrazine instead of liquid hydrogen

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Startup Idea Generation

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What important truth do very few people agree

with you on?“Zero to One”, Peter Thiel

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You have to be 10 times better than second best.

“Zero to One”, Peter Thiel

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The very best startup ideas tend to have three things in common: they're something the founders themselves want, that they

themselves can build, and that few others realize are worth doing.

Paul Graham http://paulgraham.com/startupideas.html

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Problem

• Actually Exists!

• Make up idea (based on a chat over beer)

• Will actually use

• Casual validation with nay-sayers

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Well

• Narrow and deep

• Small group of strong supporters of something that is only ‘half good’

• Now, now, now (urgency)

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Self

• In Zen and the Art of Motorcycle Maintenance, Robert Pirsig says:

• You want to know how to paint a perfect painting? It's easy. Make yourself perfect and then just paint naturally.

• Be at the ‘leading’ edge

• Notice the idea rather than think up an idea

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School

• Just do it

• Cross discipline

• Gather like-minded people

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Market

• Market size and market share

• Niche market

• A fast path out

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Case Studies

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New anti-fog technology

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New air filtration system using new carbon

materials

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R&D Market

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Small Tips

• R&D and business development are interrelated

• Licensing vs developing own business/product

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Group exercisePitching a startup idea

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Small Tips

• Idea sharing is what it is - idea sharing

• Nothing sounds truly exciting at this level - unless something you love in the first place

• Find people who share this ‘madness’ with you

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Key Take-aways

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Yourself

Customers Competitors

Partners

Team

Investors

AdvisorsFriends

Family

Haters

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HOW

WHERE

WHY

WHO WHEN

WHAT

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Action vs Inaction

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Quantum Physics vs

Newton’s laws

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Visionary

Making a vision a reality

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創造與創作

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Most common mistakes

• Under research

• Limited market validation

• Focus on idea and model

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Everything is possible, if time is not limited

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Experimenting “The major challenge facing most foundations is that they are risk averse. This inhibits their ability to experiment and commit to

the experimentation and innovation process.” - Steve Levitt

Learning “Live as if you were to die tomorrow. Learn as if you were to live forever.” - Mahatma Gandhi

Doing “Action is the foundational key to all success.” - Pablo Picasso

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Q&A