By: Kadey Perlin & Blake Wier
THE THROWBACK IMAGE, WITH THE SAME GREAT AND REFRESHING TASTE!
CLIENT PROFILE
-Company Name: Sprite-About the company: Owned by Coca Cola. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come.
vs.
Project: Re-brand SpriteBackgroud: Became market leader in the lemon lime soda category in 1989. Started as Bubble Up, lemon lime soda, later became Sprite under the Coca Cola brand.
Unique Selling Proposition: Utilize Throwback -Clean and Simple Taste and Image. Objective/Goal: Change the Sprite image/logo to truly capture the target audience of todays market.Visual Appearance: Clean, hip, sexy, retroTaglines: “Lymon” “Drink it if you’re real.” “Drink to ex-press.”
Call to Action: Focus our design to appeal to the soft drink consumers and promote self expression to secure Sprite’s future. Be who you want to be!
Expanded Target MarketAge: 25-55
Gender: Male
Location: United States
Income Level: $40,000 – $60,000
Social Class: Middle Class
Occupation: Blue Collar Work
Education: High school/College
Marital Status: Married
Hobbies: playing sports, playing instruments/listening to music, remaining active, doing what you love to do (being yourself)
Strengths → Excellent Branding, Distribution, and Availability
Weaknesses → Drinks not popular with health conscious people, unhealthy
Opportunities → Leverage Coca Cola Brand, Ad-vertising, Buy Out Competition, Brand Recogni-tion
Threats → Other Soft Drinks, Boycott from Health Conscious consumers, Substitutes
S.W.O.T.
Mood Board
Color Palettes
TONE: VINTAGE
TONE: CLASSIC
TONE: CASUAL
TONE: MODERN
SPRITE Font: FreshBotSize: 72 ptWeight: None
SPRITEFont: DropInsideSize: 130 ptWeight: None
SPRITEFont: Madrone StdSize: 60 ptWeight: None
Fonts
Logo Options
Final
FONT: SG Crillee
R. 177 G. 192 B. 97
C. 32M. 11Y. 74K. 0
# b6c469
R. 40G. 101B. 100
C. 84M. 43Y. 55K. 22
# 286564 # ede8e8
R. 237G. 232B. 232
C. 6M. 7Y. 58K. 62
# 39272e
R. 57G. 39B. 46
C. 62M. 73Y. 58K. 62
Media
Conclusion