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Contact Info:Darcy CampbellMobile: 902.577.8742Skype: darcy.shotonsitemediaEmail: [email protected]: www.shotonsitemedia.comFacebook: www.facebook.com/shotonsitemedia Studio: 319 Charlotte St. 3rd Flr., Sydney NS, B1P 1E1

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Online Video and Social Media

Presented by Darcy CampbellShot on Site Media

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Stages of Online Video Production

• Pre-production: creative development, planning, scripting, storyboarding, location scouting, etc

• Production: shooting your video • Post Production: video and sound editing• Online Distribution: getting your video out to

the masses

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Social Media during Pre Production

• Social Media can be an invaluable asset in the development stage of your video project

• Ask your online community for input about video ideas, what they would like to see, possible actors, location suggestions, etc.

• Raise awareness of your video project

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Social Media during Pre-Production

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Social Media in Productionthrough Post-Production

• Post behind the scenes stories, photos and video • Keep your online community informed and they

will start to develop an attachment to your project

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Social Media and Online Distribution

• Most important part of your video project• There are several places to put your video • Capitalize on new online opportunities• Go Viral• Develop a strategic release plan!

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What came first: the video or the viral?

A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs, social media and other media sharing websites.

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Online Release Strategy

• Editorial outreach program – contact bloggers, site editors, online news outlets

• Contact key social network influencers and get them to promote your video

• Industry newsletters and websites• Cost per click advertising• Social media marketing

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Get on YouTube

• 90% of online videos are viewed on YouTube• #2 search engine • Quality has increased dramatically over the last

year allowing for HD video• Create and brand your own channel• Include links in the first line of your description as

well as a great text description; this will improve your page rank and better page indexing for search engines

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Cont’d

• Easily connect to your Facebook and Twitter accounts

• Build presence in the YouTube community by subscriptions

• YouTube plays on smart phones• YouTube provides you with analytics • YouTube will drive traffic to your site!

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Facebook’s Video App

• Good quality • Allows for easy user commenting and sharing • Tag people in your video; this widens

exposure• Doesn’t currently track views

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Live Online Streaming

• Lots of opportunity and growth in online streaming

• More accepted and accessible than ever• Technology is here now to stream quality

multi-camera High Definition broadcast• Allows for new ways to generate revenue • Stream can easily be recorded and posted

online after event for on-demand viewing

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Cont’d

• Easily connect and communicate with niche audience worldwide

• Online Chat and Social Media plugins allow for real time communication with your audience

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Example of interactive online streaming

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Budget for Online Video

• Stop making DVD’s• Create short pieces to play at events and post

online after the event• Combine video project to make multiple

versions ie. 30 second TV commercial and a 2 minute online video

• Make your own videos

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?

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Thank YouThanks!

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Contact Info:Darcy CampbellMobile: 902.577.8742Skype: darcy.shotonsitemediaEmail: [email protected]: www.shotonsitemedia.comFacebook: www.facebook.com/shotonsitemedia Studio: 319 Charlotte St. 3rd Flr., Sydney NS, B1P 1E1