Social St ate Of Mind

B u s i n e s s i n t h e s o c i a l s p a c e

J u n e / J u ly

2 010

T-Town So cial Outlo o k

Corporations in the Social Space

Leadership in the 21st Century

Twitter This Twitter That

Marketing Guru

T-Town Tech Guy

Artsy Fartsy and Socially Savvy

·

TM

S o c i a l l y I n f o r m e d

H ello and welcome to the first issue of Social State Of Mind, the digital

magazine for socially savvy T-Town business people.

The last 4 years has brought new technology, new marketing, and a whole slew of new

terms. The way we conduct business, network and market to our customers will never

be the same.

Keeping up with technology has become a learning process and a daily renewal for

many businesses and corporations, challenging us all to integrate and expand our

minds into the world of the social web.

As the business climate changes and new media integrates with old media we will be

bringing you information that will be valuable and worthy of sharing with your net-

work of followers. But more than that we hope to give you information on Social Me-

dia that you can actually use.

Although technology has given us new tools for marketing , one thing remains the

same and that is relationships. Relationships are still at the heart of what makes any

business successful.

Social Media is and will always be about the relationships that you establish with your

clients and customers first. Through those relationships you establish trust and if you

are lucky you turn that trust into conversion. Having 5000 friends is great, but quality

will always be better than quantity. Along with great new connections has come amaz-

ing new software which has ushered us into the Digital Age of publishing. I am amazed

almost on a daily basis of how we receive information. The Digital Space has become a

new market place for traditional print magazines and newspapers reaching many by

virtue of email, share and text and although we may live in the middle, T-Town hasn't

been left behind, we have our share of tech savvy folks. Many that you will be meeting

in the months to come.

I am proud to showcase some of Tulsa’s most successful business leaders using social

media to connect, share and change the way people experience their products and ser-

vices.

Thank you for taking the time to check out Social State Of Mind. Please feel free to

share this publication with your network of followers. For your convenience there is a

share button at the top of this web page.

See you in the Social Space!

Gina Holloway

L i n ke d i n S p o t l i g h t

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C o n n e c t S h a r e a n d G r o w

A t 936 Members Strong Lead Change is a networking group built on -

Leadership Development and Change Management.

Applying character-based leadership to make a positive difference. Share

ideas and information with peers in order to bring about a Lead Change. This

group has evolved to help develop leaders who are equipped to make a dif-

ference in the world through positive change. Discuss any issues regarding

leadership development, change management and making a positive differ-

ence. Challenge your friends to join, participate, take action and make a dif-

ference. Lead by Mike Henry this community on LinkedIn connects many

passionate leaders from all around the globe. “We’re helping one another de-

velop our skills and our careers as we study the art and practice the craft of

character-based leadership and positive change.”

John Maxwell said “Leadership is influence, plain and simple.” We know eve-ryone leads, and everyone could do it better. We also know leadership re-quires change, not for the sake of change, but in order to embrace the con-straints of our world and add value to the lives of people in our circle of in-fluence. Join us at the group discussion on LinkedIn. We’re looking forward to following you, sharing ideas and stories of how you make a positive differ-ence!

S o c i a l l y I n f o r m e d

Tulsa Networking Professionals

Page 4

Social St ate of Mind

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W h a t ’ s i n y o u r t o o l b o x ?

S o c i a l l y I n f o r m e d

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M a r k e t i n g G u r u

“Tulsa’s #1 News, Weather, and Traffic Station – AM 740 and FM 102.3, News Talk KRMG – Now, with Fox News”

Listen weekday mornings 5:00 – 8:30am to The KRMG Morning News with Joe Kelley for comprehensive breaking news, weather, and traffic information.

Connect with us on Facebook/Twitter now!

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. Not surprising considering that on any given day I get at least 10-20 invites to become a fan or like a page of a local business. It is truly impressive to see how business owners have caught on to social media and harnessed the power of sharing. Mashable has put together a list of nationwide business owners who “Get It” and are using “It” every day in a big way. But at the T-Town level we have our own success stories.

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T u l s a B u s i n e s s i n t h e S o c i a l

S p a c e

Get In The Loop

949-Loop

Brady District Downtown Brookside Cherry Street

NEXT LEVEL JOURNEY—PATH TO YOUR FUTURE SUCCESS

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Offering Tulsa the best in local & organic produce, plants, herbs, baked goods, eggs, cheese, meats, garden crafts, music & fun!

April - October Saturdays - 15th & Peoria Wednesdays - 41st & Peoria

GET THE LATEST MOMMY NEWS! CONNECT WITH MOMMY BLOGGERS! CHECK OUT OUR SUMMBER CAMP DIRECTORY

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Connect with us on

Facebook and Twitter!

FOR MORE INFORMATION

http://www.ttownmoms.com

S o c i a l l y I n f o r m e d

Page 8

The Ac tors

Company Of

Tulsa

Being an artist/ actor and turning your art into your career can be challenging and sometimes impossible. The age old question of "Do I Do What I Love, or Do Something Else in Order to Do What I Love?" seems to always be looming in the back of every artists mind. In this day and age, every arts organization is scrambling to catch up with the vast amount of technological knowledge it takes to run your organization in the 21st Century. After all, 2010 is the year of online contact. Social Media including Facebook, Myspace, Twitter, YouTube, Google Buzz, and many others can be difficult to navigate, and even difficult to set up.

Here are my best tips for the artist who is trying to get a handle on his audience in the socialsphere.

1.Twitter is the glue that holds everything together. Almost all of these networks sync with your Twitter account, so

it is imperative that you get one. Twitter microblogging allows you to connect with almost every network that uses

status to find out exactly what you are doing at any given time. Find out how to sync all of these networks together

and you'll be social savvy in the course of several minutes.

2. Find the peak times that people are on the net. From my experience, it's Tuesday and Thursday morning and right

before 5pm when people are getting off work. This will allow you to post when they will see it and make yourself

visible to them.

3. TEST, TEST, TEST, TEST, TEST. A great way to do this is http://bit.ly/. This link shorter service will tell you

how many click through you get on your redirect links. Actors Company of Tulsa is selling tickets to "The Visit" and

our link is http://bit.ly/killschill which I know that 51 people clicked thorough to purchase or see how much tickets

were.

4. It's quality, not quantity. If your company has done something fun, groundbreaking or amazing, tell us about it. A Facebook Status or Twitter page is the perfect timeline for your business. You can go back and look at the major achievements that have happened for you and your business in the past. Tell us about interesting things you do, new products, and many other things that make you and your company great. Our company recently read the entire State of Oklahoma constitution at Dwelling Spaces, a perfect thing to post. 5. Have fun. Whether your a Brechtian or Balancing Act, make sure people know that you love what you do. Create your own fan page to keep people posted on what you do and who you are. What better way to control your content and your personal brand than make yourself sound fun and active. The Actors Company Of Tulsa is a actor managed theatre company with an ensemble of nine actors. The mission and commitment of The Actors

Company of Tulsa is to education and outreach through the production of theatrical performances and to raise awareness of performing arts and

education in Tulsa. . Starr Hargrove is a working actor in the City of Tulsa, founder of the Tulsa Creative Network and the head contributor of Tulsa

Theatre Weekly. More information can be found at http://www.actorsoftulsa.org/.

Art

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Getting Your Show On The Road

By Starr Harrgrove

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T u l s a B u s i n e s s i n t h e S o c i a l

S p a c e S p a c e

V o t e d o n e o f

t h e B e s t i n

T u l s a b y T u l s a

TULSA DAY CENTER FOR THE HOMELESS

Home Run for the Homeless 2010

June 24th Oneok Field 6pm

Adults $5 kids under 12 FREE

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Connect with us on Facebook.com/360tulsa andTwitter.com/360tulsa.

J o e M o m m a ’ s P i z z a

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Join the 3000 plus friends on Facebook

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We have Live Music!

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S o c i a l l y I n f o r m e d

Page 10

Beautiful br ands In the Social Space

The Social Space has brought

about great change for the Fast

Casual Restaurant Business

Social media has become the gateway for restaurants

reaching out to their customers and branding their

business with Blogs, Social Networking, Email, and

Text Marketing.

With its large inventory of franchise restaurants,

Beautiful Brands is leading the way in using Social

Media to reach potential franchisees and lovers of

their Tulsa-based restaurants, Camille’s Sidewalk

Café and Fresh Berry Cafe. With the launch of a new

blog aimed at giving advice to entrepreneurs and

investors, David Rutkauskas, CEO and Founder of

Beautiful Brands, brings wisdom and insight for in-

vestors wanting to achieve success through franchis-

ing.

Beautiful Brands has launched the blog to provide

interaction with a growing number of people who

are looking to invest in business franchise opportu-

nities. The blog will be written on a weekly basis

and shared through social media and email.

Along with the Life is Beautiful Blog, you can connect

with Camille’s Sidewalk Cafe and FreshBerry

through Facebook and Twitter, where they share

new store openings, announce new flavors of frozen

yogurt, share a gluten free menu and receive praise

and questions from their loyal customers and fol-

lowers. Beautiful Brands continues to be transparent

and globally recognized as a leader in the fast-casual

restaurant segment and the evolution of Social Me-

dia has made connecting with customers and devel-

oping lasting relationship much more effective and

interactive.

With more than 21 years of franchising experience, Beautiful

Brands has created an impressive portfolio of widely successful

brands, ranging from fast-casual salad to fast-casual comfort food.

Their focus in 2010 is to deliver what their customers want.

Their growth continues to be driven by where their guests

take them. According to Beautiful Brands CEO, David Rut-

kauskas, “In 2010, we can expect to see significant growth

and store openings in the United States, Middle East, and

China.” They have opened their first franchise sales

office in Malaysia and are excited about the poten-

tial for growth in this market. China and the Far

East are new frontiers to the fast casual segment.

You can find Beautiful Brands in the social space

and connect with them on Face-

book, and Twitter and subscribe

at the new Beautiful Brands Blog

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Tw i t t e r T h i s Tw i t t e r T h a t M

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As attention spans thin, we realize that there’s an art and science to what we tweet

and when. As documented by Dan Zarrella there are various times and days that reveal when the attention aperture is open and people are amenable to hearing messages and clicking through to shared links.

Join 7,171 Tulsa Twitter

followers at Twellow.com

S o c i a l l y I n f o r m e d

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Leadership in the 21st Century How does culture affect results?

By Steve Laswell

At the end of 2009, Amazon.com bought Zappos for a deal valued at $1.2 billion. Haven’t heard of them? Zappos is an online shoe and accessory retailer that sur-passed $1 billion in gross sales in 2008, two years ahead of projections. As I read Brenna Fisher’s in-terview with CEO, Tony Hsieh, I discovered four concepts or keys to success for any company, department or small business. Here’s my take on Zappos story and business… 1. Freedom to Perform Regarding the sale of his company, Hsieh indicates that it

was more like a having a new board of directors. “They are leaving us alone and independent, [Amazon] recog-nizes that it’s our culture that’s gotten us this far, and they want to make sure to protect it.” 2. Work as Lifestyle Zappos is dedicated to their company culture, which in-cludes creating fun and delivering wowthrough customer service every day. Zappos culture will not work every-where, but the goal will. As Hsieh says, the desired out-come is “…to unite employees and create a friends-and-family atmos-phere. For us, being a part of Zappos is just a lifestyle…not because people are being forced to work crazy hours. It’s just because people want to hang out with each other and people are passionate about their company.” 3. Humility Zappos earned the No. 23 slot in Fortune’s2009 best 100 companies to work for list. One of their core values, “be humble” shows up as Tony Hirsh, CEO gives credit to the entire Zappos family. 4. Happiness, Culture, Bottom line Bringing it together, Hsieh seems to see the human side of business better than most.

“Hsieh says putting too much emphasis on the bot-tom line is a mistake and motivating employees purely through bonuses is a lazy way to manage. Espe-cially when research indicates that good boss-employee relation-ships, opportunity, and friends all rank higher than money on the list of what is important to employees in the workplace.”

“All the research is already out there,” Hsieh says. “It’s just that no one bothers to pay attention to it because it’s much easier to not think about that type of stuff.” “The thing we realized this year that sort of ties everything together is that customer service is about making customers

happy, and the culture is about making employees happy. Which of these four commitments makes sense for your culture? 1. Freedom to Perform How well does your culture and management style sup-port freedom to perform? What “policies” might get in the way of doing business? 2. Work as Lifestyle How much fun do you have at work? How are healthy work friendships encouraged…do people want to “hang out with each other”? 3. Humility How well do you give credit to others for your success stories? 4. Happiness, Culture, Bottom line Where could you improve your recognition of the “human part” of human capital? Steve Laswell is a CEO of Next Level Executive Coaching. You may connect with him on Facebook and Twitter where he is known as the “People Developer”

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T-Town Tech Guy T

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The Proper SEO is not Basic

When doing SEO, it’s not as easy as just picking out your main market key-word and thinking you can jump to the top with that keyword. A lot of peo-ple seem to think that generic keywords equal good sales. But this is not the case, more often than not. Good SEO requires work and research

The key to good research for SEO is to get specific. Ideally you can test your market keywords (PPC is one option) to see what converts. When you can rank for converting keywords, that’s always better than ranking for high traffic keywords that don’t convert. Unless you’re intentionally building a landing point to send people off through ads, you want the people that land on our page to be there because they’re interested in your products/services.

To do this right requires solid SEO, and it’s not a one-step process. Good SEO is continuous, adjusts with the fluctuations in the market and the search engine algorithms, and grows where it needs to. If you really want to get the most out of SEO, a one-time adjustment will not be the best solu-tion.

Subscribe to Tulsa Marketing Online

S o c i a l l y I n f o r m e d

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L ov e i n a wa f f l e h o u s e b y J i l l S o l o m o n

While wasting time one morning last

summer, I found myself sitting in a Waffle

House having

coffee. An unexpected and unusual trip

landed me in a booth with a birds-eye

view of the whole joint. I felt comfortable

in the retro vibe and lured in by the odd

aroma of bacon cooking and the linger-

ing smell of cleaning agents. There was

such a somber mood shared by the staff

and patrons alike. We were all in one

small place and yet completely alone in

our own little worlds.

In such a ho hum environment where

people go about their morning routine, I

began to dream of how a chance encoun-

ter of two young lovers could breathe life

into an otherwise lifeless

restaurant and warm it from within. Call

me a hopeless romantic, but I believe love

can happen in the strangest of places.

Could this have really happened here in

the past? Regardless, it was taking place

in my mind and I knew I had to give

“their” story life through a photographic

essay form- my favorite! Adding in the

skillful eye of a videographer created the

avenue to share this story with others.

A special thanks to the perfect cou-

ple, Phil and Somer who shamelessly

showed their love to the world. To my

friend Sean for helping produce my

vision and taking it on as if it were

his own. And yes, the Waffle House for al-

Market Your Real Estate Business

Using Animoto

Videos with the personal Touch

Ask for details on how to get started today!

918-935-5543

Page 15

Affilia tes & Resellers lo

win

g u

s to u

se th

eir re

stauran

t as ou

r stage

.

S o c i a l l y I n f o r m e d

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Networking in the social space

P e o p l e yo u m ay k n ow

Bless Your Heart Art

Tulsa Fork Knife and Spoon

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Tulsa Goes Digital T

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ia w

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S o c i a l l y I n f o r m e d

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T-Town Digital Mom

B e i n g a m o m i n t h e 2 1 s t

C e n t u r y i s a l l a b o u t

t h e d i g i t a l t o o l s t h a t

m a k e M o m s j o b e a s i e r .

Smartphones, Ipads and GPS. Remember when

your kids were little and you would fret all

weekend over a runny nose or strange rash an-

ticipating the doctor’s office to open on mo-

naday so you could call and talk to a nurse?

Well today we have social networking sites, and

mobile applications specifically developed for

moms on the move and in the know. Location-

based services (LBS) on mobile phones are en-

gaging a growing market — one that is expected

to generate revenues of over $12.7 billion by

2014. Now moms are savvy multitasking social

networkers with the answers at their fingertips.

Moms in the 21 century have developed their

own social networking and blog sites to connect

and share. Here are

a few of the local

and nationwide

sites I think you

should check out.

Stylish Step Mom

TwitterMoms

t-Townmoms

918Moms

Money Saving Queen

Tulsa Moms Group

Rocks In My Dryer

Homemaker Hero

i P h o n e A p p s f o r p a r -

e n t s o n t h e m o v e .

Here are the top five iPhone apps every parent

should have.

Tales2Go A new favorite in our house--make that our car--

Tales2Go streams on-demand audiobooks for kids.

Dr. Seuss e-books (and others) Nothing beats reading

to your kids, but that's a little tricky when you're behind

the wheel.

Kid Care Your toddler is running a fever of 103.

Should you call your pediatrician? Head for the

hospital? Wait it out? Kid Care offers medical

advice for dozens of common symptoms--

everything from bee stings to headaches to

wheezing. Based on proven clinical protocols,

the app provides symptom definitions and im-

ages, care advice, medicine dosage information,

and helpful reading material such as "Fever--

Myth Vs. Facts."

iRewardChart Good behavior should be its own

reward--but that's a hard concept for kids to

grasp, and even harder for parents to enforce.

Mobicip Safe Browser Are your kids old enough

to use Safari? If so, they may accidentally (or,

let's face it, purposefully) land on some of the

Web's seedier sites. Mobicip Safe Browser

($4.99) blocks inappropriate URLs and search

results, and lets you implement filters based on

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Fa c e b o o k J u n e / J u l y E v e n t s S

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Sunday June 27th, 1-5pm at the Ihloff Salon and Day Spa

Join us for the Little Giants Cut-A-Thon. Silent Auction, Raffles and Dis-

counted Salon and Spa services - All benefitting the Little Giants Foundation!

By invitation of Light Opera Oklahoma, Odeum Theatre Company will

perform a staged reading of William Shakespeare's "The Taming of the

Shrew." Tuesday June 22nd 6:00pm-7:30pm The Williams Theater PAC

Send Eric and the Adams to Lilith Fair May— July 10th 4pm

TDT Photo Show at Tulsa Historical Society -TashaDoesTulsa.com and

Tulsa Historical Society present an exhibit showcasing the best of the best

of the Tasha Does Tulsa photo group on Flickr.

Fifty dynamic, unique, quirky Tulsa-centric photos have been chosen from

the pool of nearly 1,000 shots to hang in two exhibit halls at THS through

July 10.

Small Business Forum—Women's Entrepreneurial Panel Tuesday

June 22nd 7:30am-9:00am Hillcrest Heart Institution

Blue Dome Short Film Festival July 24th Joe Momma’s Pizza

Submit your events to gina@socialmediastateofmind.com

The Forge will officially open for

business on Wednesday, June

23. The grand opening of the en-

trepreneurial incubator will be

held from 3 to 6 p.m. at The

Forge site, 206 S. Cheyenne.

S o c i a l l y I n f o r m e d

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Ta s h a — T u l s a’ s g i r l i n t h e k n ow !

B y G i n a H o l l o w a y

M e e t N a t a s h a B a l l

A l i a s : T a s h a D o e s T u l s a

M o t h e r , B l o g g e r R a d i o

s i d e k i c k a n d a l l

a r o u n d G i r l i n t h e

k n o w .

So, you think there is nothing to do in Tulsa?

Think again. And if you don't know who Nata-

sha Ball is, well you have either been living un-

der a rock or your not from Tulsa.

Tasha and I have never met, but I feel as if I

know her and her son. The mark of a good

writer and someone who uses social media.

Tasha boldly informs us on a daily basis about

the ins and outs , well mostly ins of what’s up in

Tulsa! Her sense of humor is refreshing and only

serves as an example of yet another talented Tul-

san who is using their creative ability to inform

others. We are so lucky to have TDT in our city

and her blog is nothing to balk at. Tasha Does

Tulsa has won some big awards, including a

Tulsey and Best Culture Blog (for three years

running) and Best Tulsa Blog in the Oklahoma

Blog Awards and if that isn't enough you can

also find her or should I say hear her on KRMG

Morning News with Joe Kelly, giving great ad-

vice on What To Do In Tulsa!

You can read Tasha’s articles in the Oklahoma

Magazine and the Tulsa Business Journal. So If

you love Tulsa the way I do, please take the time

to pay Tasha a visit, I promise you will not be

disappointed. You can find Tasha’s work in lots

of different places online and off, but take the

time to follow her on Twitter and Facebook her

post will bring a smile to your face and you will

always know what to do in

Tulsa!

Find out more about Tasha at

www.tashadoestulsa.com

Follow Tasha’s Photostream on Flickr

Tasha has the best tips! Something you can take

to any city you travel to.

19 Ways to Get to Know Your Town (Even if it's Not Tulsa)

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S o c i a l ly A b s o r b e n t T

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The Napkin Dad Daily began as a series of drawings and quotes on napkins that I put

in my daughters' lunches during their middle and high school years, most every day

from 1998 -2004.I started doing the napkins while I was unemployed and making their

lunches for school. I did 3 a day, one for each daughter.

After many months I felt sort of depressed because, as funny as it sounds, it was the my

main creative outlet, the only artwork I was doing at the time, and they were all being

thrown away every day. 'Oh well' I said, and went about doing them until the end of

the year

Marty is an active participate on many social networks. The viral nature of Twitter

and Facebook help spread the word about his weekly blog The Napkin Dad Daily.

Find out more about The Napkin Dad at 'http://www.napkindad.com/. You can find out about his photography work at http://www.martycoleman.com/. Follow marty on twitter at http://www.twitter.com/thenapkindad

S o c i a l l y I n f o r m e d

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Interactive Media

A m e r i c a n s wa t ch 5 h o u r s o f T V a d ay

7 0 B i l l i o n d o l l a r s a y e a r i s s p e n t o n

A d v e r t i s i n g

T h e r e a r e 4 B i l l i o n T V u s e rs

Wo r l d w i d e

P e o p l e L ov e t h e i n t e r n e t b u t t h e y

a l s o l ov e T V

We l c o m e t o

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S o c i a l ly vo c a l

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http://ignitetulsa.org

Thanks for stopping by and remember at any given moment life is

about a state of mind.

According to Mark Twain……

Twenty years from now you will be more disappointed by the things

that you didn't do, than by the ones you did do. So throw off the

bowlines. Sail away from the safe harbor. Catch the trade winds in

your sails. Explore. Dream. Discover—

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