Download pdf - Social six pack: Simple tools to master the most popular networks

SOCIAL SIX PACKSimple steps to master the most popular

networks

SOCIAL MEDIA 101

• It’s a 24/7 gig, for the most part (in other words, it needs to be a

routine)

• It requires both quantity and quality

• Gary V. recommends to go where the eyeballs are (everywhere) -

but match your brand with the right social network first

• Be professional (GSP/tone)

• Find a genuine voice

• Be responsive (which is not as easy as it sounds)

MARKETING & BOXING

• Marketing used to be a quick knockout:

• Print, TV, Radio, Internet

• Businesses punched as hard and as often as possible

• Marketing (storytelling) is now a sparring match

• Because of social, customers demanded a change: They wanted to be paid attention to

• Marketing now consists of a bunch of jabs (stories, relevant content, memes, etc.), a chance to interact and voice concerns/complaints before you try to land the right hook (a call to action)

– Gary Vaynerchuk (and everyone with common sense)

“Content for the sake of content is pointless.”

GREAT CONTENT (JABS)

1. It’s native


1. It’s native

2. It doesn’t interrupt


1. It’s native


3. It doesn’t demand

(often)


1. It’s native



(often)

4. It leverages pop culture


1. It’s native



(often)


5. It’s micro

GREAT CONTENT (JABS)1. It’s native



(often)


5. It’s micro

6. It’s consistent & self

aware

A GREAT RIGHT HOOK

1. The call to action is

simple and easy to

understand.

2. It is perfectly crafted to

mobile and all digital

devices.

3. It respects the nuances

of the social network in

which you are using.

STORYTELL ON FACEBOOK

• “Familiarity breeds acceptance”

• What is EdgeRank?

• EdgeRank makes responses to

jabs incredibly important

• 3-5% of your following will see your

content (and dropping)

• You have to stay vigilant with

Facebook’s changes

• You have to continually jab

• You have to target







FACEBOOK VIDEO IS HUGE RIGHT

NOW

FACEBOOK FACT: FIND A

STORY

LISTEN ON TWITTER

• What is Twitter’s main value?

• “Content often has far less

value than context”

• Prime for engagement - why?

• Users are constantly looking

for attention from strangers

• Community building and

customer service are key

• Search for conversation

LISTEN ON TWITTER

LISTEN ON TWITTER

LISTEN ON TWITTER

LISTEN ON TWITTER

LISTEN ON TWITTER

LISTEN ON TWITTER

EAVESDROP ON TWITTER

TWITTER TIP: JUST SIGN UP AND

LISTEN

GETTING ARTSY ON

INSTAGRAM• Challenges for marketers:

• No links and no shares

• A great place to share beautiful

content (images)

• Don’t share ads, stock photos

• People want original “art,” not

commercials

• Younger audience

• Go crazy with hashtags

GETTING ARTSY ON

INSTAGRAM

GETTING ARTSY ON

INSTAGRAM

GETTING ARTSY ON

INSTAGRAM

INSTAGRAM IDEA: LOOK FOR

ANGLES

“GOOD ENOUGH” FOR YOUTUBE

• More than 1 billion users

• 300 hours of video

uploaded every minute

• Billions of video views

every day

• Mobile: half of video

views

VIDEO VIEW: BE “GOOD

ENOUGH”

GLAM IT UP ON PINTEREST

• If your brand or product is focused

on women (which most are), you

need to be on Pinterest

• Women outnumber men 5:1

• We love reminders of who we are

and who we want to be (bumper

stickers, photos on lockers, etc.)

• Much more successful conversion

rate than Facebook or Twitter

• Content must be visually appealing

• Build a community (re-pin)



PINTEREST PRO: BE THE PERSON YOU WANT

TO BE

SNAP OF THE MOMENT• Launched in Sept. 2011

• Already at 100 million

active users

• 400 million snaps per

day

• Snaps “disappear” after a

set amount of time

• 71% of users are under

25

SNAPCHAT SOLUTION: CAPTURE A

MOMENT

E: [email protected]

T: @DALEBLASINGAME

I: DALEBLASINGAME

S: DALEBLASINGAME

mailto:[email protected]