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presents

presented by

Social Media’s Impact On Business

Brian Bluff, President & Co-Founder

Eddie Bluff, Vice President Key Accounts & Co-Founder

Site-Seeker, Inc. © 2013

About Today…

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We’re here to help… •  Toward the end of day •  Consultations at your convenience

What We’ll Cover…

•  Why Business Should Engage in Social Media •  How to Begin •  Best Practices •  How is it Beneficial


How did we get here?


Trust

How Did We Get Here?


The Internet Marketing Landscape


Search Engine Results Page (SERP)


Search Engine Market Share


Social Media Platforms


Common Objections: •  It’s a passing fad •  We can’t control what happens in social media •  We can’t control what our own people will say


Where to start: •  Social Media Engagement Policy •  Training •  Monitoring


Define Your Objectives •  What are your goals •  Where is your audience •  How often can you consistently interact •  What type of information do you wish to share


Where to start •  Don’t get overwhelmed – you don’t need to do it all •  Focus on areas where your clients and prospects engage •  Start simple & make it effective •  Once you are comfortable in one, try another


•  Over 1 billion users = 3rd largest country in the world •  1 billion pieces of content (photos, videos, web links, etc) shared each day •  92% of US online consumers have a Facebook account •  39% of business owners said they planned to spend $ on FB Advertising in 2013


•  No 1 publisher of display ads, more than Yahoo, Microsoft, Google & AOL combined •  24% of user base 35-54 years old

•  58% women •  42% men

•  Each user shares, on average, 415 pieces of content per year •  One in every 5 page views in 2012 occurred on Facebook •  Facebook has been the top searched term in the US for the past 3 years


•  500 Million Users generate over 300M tweets and 1.6B search queries/day •  24% user base 25-34 years old •  53% of people on Twitter recommend products in their tweets •  73% of Americans trust information and advice from Twitter •  31% of US Consumers have searched a hashtag they saw on TV •  11% of adults tweet multiple times daily


•  89% of Americans 12 or older are personally familiar with Twitter •  42% of Twitter users follow brands •  36% of Twitter users signed up in the past year •  53% of B2B companies actively use Twitter •  B2B Marketers on Twitter generate twice as many leads


•  Over 175 Million members •  Business professionals •  79% are 35+ years old •  Linkedin promotes:

•  Business intelligence •  Business development •  Creation of business relationships •  Conversation

•  As of 9/30/12 professionals are joining at a rate of 2/second •  50 million new members in 2011vs 6 years to add first 50

million Site-Seeker, Inc. © 2013

•  2nd largest search engine in the world •  Every minute 72 hours of video are uploaded to YouTube •  Reasons marketers use YouTube:

•  66% for Content Marketing •  49% for Search Engine Optimization •  69% for Branding •  54% for Social Media engagement •  14% for Customer Service

•  More than 20% of global YouTube views are on mobile devices


•  500 Million users •  As part of Google it’s important to be here since it can influence search rankings •  Google Circles offers audience segmentation •  G+ App is preinstalled in 900,000 Android devices activated each day •  G+ Communities •  G+ = largely male •  G+ Hangouts


•  Reasons Marketers blog: •  77% for Content Marketing •  75% for Search Engine Optimization •  64% for Branding •  48% for Social Media •  21% for Customer Service


• Most popular blog platforms: •  Wordpress 43% •  Blogger 35% •  Tumblr 16% •  Other 6%

•  60% of businesses have a company blog


Your

Web

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Vertical Websites Social

Media

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0.75%

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12,500 25%

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125

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67% Site-Seeker, Inc. © 2013

Determining Online Potential


•  Don’t let website designers pick keywords •  Use words customers use •  Examine competitor’s keywords •  Position your content in the path of prospects

looking for your product or service •  Provide clues about prospects’ concerns/

questions •  Facilitates development of content important to

potential customers

Keywords Tell SE’s What Your Site Is About


Twitter Search

Google Alerts


The Convergence Of Search And Social



•  Influenced by: •  Quality of content •  Number of followers •  Tweet volume


•  Influenced by: •  Number of connections •  Profile updates •  Discussions created •  Popularity of discussions (comments)


Credibility •  Social Signals (Author /

Human/Social Authority) •  Twitter – authoritative people

lend their authority to pages they tweet

•  ReTweets are the new links


Summary….

•  Can’t ignore the numbers •  Social and Search have converged •  Don’t eat the whole elephant •  Have a plan

o  Goals o  Messaging o  Commitment to consistency o  Content Calendar o  Measure and Adjust


Questions??
