Download pptx - Social Media Strategy Presentation for the Business Collaboration Forums 2009

“My business doesn’t need a social media strategy”

Business Collaboration Forum. September 2009


14% of people trust ads

76% of people trust customer recommendations


“Does your business need a social media strategy?”



Flickr: PhotoJonny



“I have no idea what you’re talking about.”




“My business has an integrated and effective social media strategy and it has been really helpful for the growth of our business.”




“My business has an integrated and effective social media strategy and it has been really helpful for the growth of our business.”

“Social media is a toss and a complete waste of time, both for myself and my employees. We don’t need a social media strategy.”


But with so many social media and social networking options these days, which one(s):


But with so many social media and social networking options these days, which one(s):

• best suits your business • target your market most effectively, • and how the hell are you going to find the team to get involved with it all????


Wikipedia (in itself a social media platform) describes social media as:

“online content created by people using highly accessible and scalable publishing technologies.”



“a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology.”



“Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.”


Bored yet?

Photo courtesy www.r3n3.net


OK let me show you how this can really work for your business…


Australians LOVE social networking…

1 out of 2 Australians use social media.


Australians LOVE social networking…

On average, Aussies are members of more than 2 different social networking platforms.


In fact, 2/3 of the global internet population use social networks.


So which platform do you need?


Like all marketing, social media strategy should be geared towards your target market.


Facebook is the most popular social networking platform in Australia.


In May 2009, Facebook had 5 million users in Australia.


57% of Facebook users in Australia are female, 43% male.


56% have a household income of more than $75,000.


34% have a household income of more than $100,000.


If Facebook was a country, it would be the 4th most populated on Earth.


Facebook AdsVery targeted. Very good value.


48% of MySpace users are under 25 years old.


MySpace’s females outnumber males in Australia: 59% to 41%.


Less than 19% of users’ household income is more than $100,000.


Most adult users are interested in bands’ and artists’ MySpace pages.


But MySpace users still spend more time on it than other platforms.


Twitter is the biggest mover and shaker in social media right now.


250,000 Australians joined between February and May 2009.


This represents a growth of 1067% to May 2009.


More males than females are Tweeters – 57% to 43%.


And they tend to be a bit older with 1/3 of users ages between 35 & 44.


This sentence is 140 characters, it's not that many but it's still enough to get your point across, you just have to be succinct & focussed.


LinkedIn is the social media platform for professional people.


637,000 Australians are LinkedIn and it is growing at 23% to May 2009.


Average age is 41, 80% have tertiary education,


and the average household income of LinkedIn users is $110,000.


And if you have content, either photos or videos to share with your customers (and have them share with you)…


There were 3.6 billion photos on Flickr in June 2009.


But the real success story of content sharing – and the one you should SERIOUSLY consider being a part of is



13 hours of video is uploaded to YouTube every minute.


To watch every YouTube video would take you more than 412 years.


100 million videos are viewed on YouTube every day.


Chances are none of these audiences know you or your business right now.


While 93% of social media users believe that a company should have a presence in social media,

only 18% of Australian organisations have a social media strategy.


And the best part of social media strategy?

All of the platforms I just talked about are 100% FREE.


The Rules?

1. Marketing your Marketing2. Managing your Marketing3. Measuring your Marketing4. Integrating your Marketing


Nick Bowditchwww.nickbowditchtravel.comwww.twitter.com/nickbowditchwww.facebook.com/australiasfamilytravelexpertwww.linkedin.com/in/nickbowditch

Belinda Jacksonwww.webchameleon.comwww.twitter.com/webchameleonwww.facebook.com/webchameleonwww.linkedin.com/in/webchameleon