Social Media Strategist Ltd Social media, search engine & engagement specialist
About me… Factors that influence how a website performs within a search engine:
• James Norris
• 2.1 BA in Performing Arts & IT
• Love digital music, art, tech, startups, WaGord FC
• Worked within the digital sector / markeMng for 9 years
• Setup business 2 years ago (based in the CollecMve)
• I Specialise in markeMng the music, arts and youth sector (mostly using digital markeMng channels & social media)
You can connect with me via: hRp://www.facebook.com/SocialMediaStrategistLtd hRp://twiRer.com/jamesnorris hRp://www.socialmediastrategist.co.uk/blog hRp://uk.linkedin.com/in/jamesnorris1
My Clients
StarMng point (GET YOUR HOUSE IN ORDER)
Employees, investors etc will look at your social networking profiles!!!
• Change Facebook privacy se\ngs so that they are hidden if you do not want employees / strangers to peer into your personal life(hRp://read.bi/up8YUA )
• Create a Linkedin account and SELL YOURSELF (hRps://www.linkedin.com/reg/join)
• Create a TwiRer (hRp://twiRer.com) account and follow people who you may want to work for (Tweets are public so don’t say “fuck or bollocks”
• Create something, establish something DO SOMETHINGS THAT RELATES TO WHAT YOU WANT TO DO IN LIFE (or enjoy)…
…..JUST DO SOMETHING
How I aRained my first clients…
I devised and produced the not for profit event the ‘Social Media Experiment’ at Glastonbury 2010 & 2011.
The purpose of the experiment was to provide an open plaGorm for arMsts and creaMves (I lost money both years even with sponsorship but was well worth doing). ArMsts involved over the two years included Ron English, Gilbert & George,
Cieran Griffiths (Mickey Mcguire Shameless),
Chris Simmons (The Bill), Anthony Richardson and the Urban Nerds.
Social Media Experiment highlights included:
• InteracMve TwiRer InstallaMon • Virtual art display
• Host for Glastonbury TwiRer meetup
• ArMsts using social media & communicaMve technologies
• Bluetooth content distribuMon • Screened video footage
• Giant Pacman Game
• DJ performances www.socialmediaexperiment.co.uk / hRp://twiRer.com/spokentweet
Social Media Experiment at Glastonbury
one in five people between the age of 16 and 24 is unemployed,
1/5
Slide from Jason
“Now is the +me to try something. When failure becomes
de-‐s+gma+sed then failure becomes the norm!” (James Norris, 17,11,11)
So What???
Tools they don’t’ teach in schools
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Job hunMng Online….
Linkedin & Guardian are two great places to start!
…be social (Professionally)
Blog!
What is a Blog?
A Blog is a plaGorm that allows ‘content creators’ easily publish informaMon. Blogs also allow people to follow (or subscribe) to them. The most common Blogs are Wordpress, Blogger, TypePad & Tumblr.
Why Should I Blog?
• To Communicate -‐ If your website is staMc and the content does not change there isn’t many reasons for a user to return. • To be found -‐ By creaMng new content you are more likely to rank within search engines for long-‐tail terms that are featured within your blog posts. • To build rela[onships -‐ By referencing and giving posiMve feedback about your clients relaMonships can be strengthened.
“If you are a sweet shop and you write a blog post about how wonderful willy wonka’s popping candy is WillyWonka.com may link to your post. A link from large organisa+ons can help improve your traffic, search engine ranking and credibility”.
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Blogging technique
Techniques
• Use Blogs as ‘landing pages’. If you blog post is about popping Candy join exisMng conversaMons in food forums and social networking fan pages in Linkedin, Facebook. Join the conversaMon and link back to your post (without the message looking like a spam message) • Re-‐syndicate your message across the web. Shorten the link (using bit.ly) and share it using media channels. • Use pingoma[c (h]p://pingoma[c.com/) to ping (distribute) your blog post across the wider web.
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Blogging Forum seeding Outreach
Techniques
• If your blog post is about popping Candy join exisMng conversaMons in food forums and social networking fan pages in Linkedin, Facebook.
Example Response: Hello, I am James to owner of Retro Sweets Inc. We have an amazing range of Willy Wonka’s Popping Candy, they are 25p each. If you bake a Cake I with the Candy I would love to try a piece Our website is www.londonsweetshop.com
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Eventbrite
Eventbrite is a free [cke[ng tool to create events and create virtual [ckets.
Go to www.eventbrite.com
• Create a customizable event page • Use social media channels to invite aRendees to an event • Sell Mckets directly through EventBrite • Embed rich media to help enMce signup • Download email data directly from the Eventbrite CMS • An example of a Eventbrite event can be found here: hRp://lifesort-‐launch.eventbrite.com/
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Using TwiRer effecMvely
Twi]er can be great way to find new clients and build rela[onships
• Design and upload a suitable background skin • Once designed test to see how the account appears in different browsers and different screen sizes
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Using TwiRer effecMvely
Sweet Shop owner example
• Use TwiRer search to search for relevant keywords -‐ for example popping candy (hRps://twiRer.com/#!/search/popping%20candy) • Create a TwiRer list for people who like popping candy • Create a private TwiRer list of compeMtors / Journalists. • Maybe create a twiRer list called ‘popping candy cookery compeMMon’ and run a compeMMon providing free popping candy to all involved. • Follow Willy Wonka and other relevant brands. • Once the cookery compeMMon is over send a @ message to Willy Wonka linking to the blog post
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Other resources you may want to look over (especially if you are starMng a
business)
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Google AnalyMcs Google AnalyMcs is a free service offered by Google that generates detailed staMsMcs about the visitors to a website. Google AnalyMc can be used to track all the usual site acMviMes such as visits, page views, pages per visit, bounce rates and average Mme spent on site etc....
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Step 2 Once complete, you should end up with a tracking code (seen in the box below).
Se\ng up Google AnalyMcs Step 1 Go to www.google.com/analy[cs and log in with your Gmail account and fill in the relevant fields
Step 3 Insert this this code into your homepage’s source code
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Adding Google AnalyMcs to your (WordPress) Blog
Step 1-‐ Go to your WordPress Dashboard
Step 2-‐ Click on “Posts” in the leu hand menu
Step 3-‐ Next Click on the “edit” opMon of your Mtle page
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Step 4-‐ Change the page opMon from “Visual” to “HTML”
Step 5-‐ Then copy your Google AnalyMcs code and paste it underneath your current text content for that page. Once pasted in.... Click “update.”
Adding Google AnalyMcs to your WordPress Blog
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Step 6-‐ Auer 24 hours you will then be able to track your blogs traffic via your Google AnalyMcs account.
Viewing the results…
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Google AnalyMcs
Google Analy[cs check list:
Once you have created your Google Analy[cs account • Play with it… You will not break it • Set up Google Advanced Segments (filter traffic from specific sources). • Evaluate where are people exiMng the website • Look at how can you improve the website?
Twi]er Advanced Segments Example
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Facebook Fan Page
To set up a Facebook Business (Fan) page go to hRp://www.facebook.com/pages/create.php
Once logged into your personal account look on the leu hand menu and find the “Adverts and Pages” link. You may need to click to view it.
Click into adverts and pages
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Select the suitable business type
Facebook Fan Page…
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Facebook Fan Page…
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The “Ge\ng started” tab offers step by step Mps to help new Page owners start using Facebook Pages
Facebook Fan Page…
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Fin
Feel free to pop into my humble office just off Mornington Crescent tube staMon. The sofa is a liRle torn but we have a top notch coffee machine.
James Norris tel: +44 (0) 7868 823055 Managing Director email: [email protected] Social Media Strategist Ltd web: www.SocialMediaStrategist.co.uk Facebook group: www.facebook.com/SocialMediaStrategistLtd Twi]er account: www.twiRer.com/JamesNorris
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