Presented by:
Ethan Chazin, PresidentThe Chazin Group
“Use Social Media to Build a Compelling Brand.”
The Chazin Group
Leverage SocialMedia to its
FULL Advantage
The Chazin Group The Chazin Group Establish a Brand Online
• Become a Subject Matter Expert• Get Published• Identify Your USP• Your Product Features & Benefits• Build a Rolodex of References/Testimonials:– Professors, Advisors, Bosses, Peers
• Define 4-5 Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks
The Chazin Group The Chazin GroupSelf Promotion = BRANDING
The Chazin Group The Chazin Group Start With LinkedIn
The Chazin Group The Chazin GroupCreate a COMPELLING Profile
The Chazin Group The Chazin GroupGet Endorsements
The Chazin Group The Chazin GroupInvitations to Join Others
The Chazin Group The Chazin GroupRecommendations MATTER
The Chazin Group The Chazin GroupYour Summary Is Your BIO
The Chazin Group The Chazin GroupEngage Using Groups
The Chazin Group The Chazin GroupCreate Your Own Groups
The Chazin Group The Chazin GroupSearch For Jobs
The Chazin Group The Chazin GroupSearch Jobs
The Chazin Group The Chazin GroupRecruit Mentors
• Complete your profile• Grow your network!• Research potential employers and key industry
players.• Build your recommendations.• Join all relevant groups.• Actively engage in discussions.• Learn all the industry trends & developments.• Include volunteer jobs, sports, or other positive
interests in your profile.• Help your connections and they will help you.
The Chazin Group The Chazin Group TIPS
The Chazin Group The Chazin Group Next Up
The Chazin Group The Chazin GroupLeverage Your Twitter Account
U.S.P
The Chazin Group The Chazin GroupTweet Basics
Reference others
Shareinformation
140 Character Limit
The Chazin Group The Chazin Group### Hash Tags
BuildYour
Brand!
The Chazin Group The Chazin Group And then there’s…HIM!
The Chazin Group The Chazin GroupBUSINESS Page
The Chazin Group The Chazin GroupBlogging Builds S.M.E
The Chazin Group The Chazin GroupAsk Questions to ENGAGE
The Chazin Group The Chazin GroupAsk Questions to ENGAGE
• Check your privacy settings and limit those with complete access to your profile.
• “LIKE” employers you want to work for.• DON’T discuss controversial topics.• Include volunteer jobs, sports, and other
interests in your profile.• Remove any photos, links, or other
content that could negatively impact the impression you make on employers.
• Watch your TONE.
The Chazin Group The Chazin Group TIPS
The Chazin Group The Chazin Group Meet Through Meetup
The Chazin Group The Chazin GroupJoin Groups
The Chazin Group The Chazin Group Be a Star
Monitor Your AccountsSocial Media Mgt Tools
The Chazin Group The Chazin Group
The Chazin Group The Chazin GroupMashable
Actively Monitor Your Brand
The Chazin Group The Chazin Group
The Chazin Group The Chazin GroupWatch Your Brand Grow (Online)
The Chazin Group The Chazin Group
Follow Your Industries With Online
Communitees
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group Bring It ALL Together
The Chazin Group The Chazin Group Repeat Cycle
The Chazin Group The Chazin Group Introduce Yourself Online
The Chazin Group The Chazin Group Tweet Your Upcoming Events
The Chazin Group The Chazin Group Announce on Facebook
The Chazin Group The Chazin Group Meet Them At Events
Talk to Folks After Events Online to
Strengthen Relationships.
The Chazin Group The Chazin Group
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