Download pptx - Social Media Monitoring

• Social Media Monitoring

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Social Media Managing Social Media

1 There is an increasing trend towards using Social Media monitoring tools that allow marketers to search, track, and analyze

conversation on the web about their brand or about topics of interest. This can be useful in

PR management and campaign tracking, allowing the user to measure return on

investment, competitor-auditing, and general public engagement. Tools range from free, basic applications to subscription-based,

more in-depth tools.


Social Media Privacy

1 Additional privacy concerns regard the impact of Social Media

monitoring by employers whose policies include prohibitions against

workers' postings on social networking sites.


Sysomos

1 The company also offers Sysomos Heartbeat which provides Social

Media monitoring and engagement capabilities to communication

professionals, brand managers and customer support groups. In 2013,

Heartbeat was extended to add publishing components to deliver a

holistic end-to-end Social Media marketing platform.


Text mining - Commercial

1 * Lexalytics - provider of a text analytics engine used in Social Media

Monitoring, Voice of Customer, Survey Analysis, and other

applications.


Social CRM

1 Social CRM is often used as a synonym for Social media monitoring|Social Media Monitoring, where organisations watch

services like Facebook, Twitter and LinkedIn for relevant mentions of their

product and brand and react accordingly. However, this is too narrow an

interpretation, as Social CRM also includes customer communities managed

by the organisation themselves.


Six degrees of separation - Twitter

1 Users on Twitter can follow other users creating a network. According to a study of

5.2 billion such relationships by social media monitoring firm Sysomos, the average

distance on Twitter is 4.67. On average, about 50% of people on Twitter are only four steps away from each other, while nearly everyone

is five steps or less away.Apr 30, 2010, [http://www.sysomos.com/insidetwitter/sixdeg

rees/ Six Degrees of Separation, Twitter Style], from Sysomos.


Crisis management - Social media and crisis management

1 The viral affect of social networks such as Twitter means that stakeholders can break

news faster than traditional media - making managing a crisis harder.See

http://issuu.com/steelhenge/docs/socialmedia_crisis?mode=windowbackgroundColor=

%23222222 This can be mitigated by having the right training and policy in place as well as the right social media monitoring

tools to detect signs of a crisis breaking


Attensity - History

1 In 2010, Attensity Group acquired Biz360, Inc., a provider of social media monitoring and market

intelligence solutions


Customer feedback management services

1 'Customer feedback management' (CFM) online services are web

applications that allow businesses to manage user suggestions and

complaints in a structured fashion. A 2011 study conducted by Aberdeen Group showed that companies using

customer feedback management services and social media monitoring

have a 15% better customer retention rate.


Social media measurement

1 'Social media measurement' or '‘social media monitoring’' is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs,

wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, Internet forum|forums, message

boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand

or topic.


Social media measurement

1 Social media monitoring allow users to find insights into a brands' overall visibility on social media, measure the impact of campaigns, identify

opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending

crises


Social media measurement - Quantifying social media

1 It is very difficult, if not impossible, to measure all social media conversation. Due to privacy settings and other issues, not all social media conversation can be found and

reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking,

in addition to the uses mentioned above. These findings can, in turn, influence and

shape future business decisions.https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

Social media measurement - Technologies used

1 Various monitoring platforms use different technologies for social

media monitoring and measurement such as crawlers, *Semantic analysis,*Natural Language

Processing. Basic implementation involves curation of data from social media on large scale and to make

sense out of it.


Social media monitoring - Technologies used

1 Various monitoring platforms use different technologies for social

media monitoring and measurement such as crawlers, *Semantic analysis

(linguistics)|Semantic analysis,*Natural Language

Processing. Basic implementation involves curation of data from social media on large scale and to make

sense out of it.https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

Brand infiltration - Strategic focus

1 In addition to classic research methods, brand infiltration requires a strong

understanding of consumer behavior in online media, and uses tools of digital

ethnography and social media monitoring to develop early insights into the potential

value proposition.[http://www.brandweek.com/bw/content_display/esearch/e3iac830de737fb32126a2b6126298723ff Brand Week: TOP OF

MIND: Eavesdrophttps://store.theartofservice.com/the-social-media-monitoring-toolkit.html

Sysomos

1 On July 6, 2010, it was announced that Marketwire, a press release

distribution company, had acquired Sysomos.Official Announcement.

[http://www.marketwire.com/press-release/Marketwire-Acquires-

Sysomos-1286185.htm/ Marketwire acquires Sysosmos for social media

monitoring and analytics]. July 6, 2010.


Lithium Technologies - History

1 At the beginning of 2010, Lithium announced over 100 percent growth in annual recurring revenue, coupled with

securing $18MM in Series C financing. On May 11, 2010, Lithium acquired social

media monitoring (SMM) provider, Scout Labs, whose service allows brands to

engage with their customers beyond the community and monitor, map, and measure customer conversations on the social web.


Brighton - Commerce and industry

1 Brandwatch is a Social media measurement|social media

monitoring company based in offices near Brighton station


PR Web - Products and services

1 Vocus provides public relations services to businesses, using a cloud computing|cloud-based, or software

as a service (SaaS) model. The company helps businesses maximize their PR efforts through social media

monitoring and engagement and media publicity services.


Brandwatch

1 'Brandwatch' is a social media monitoring company headquartered in Brighton|Brighton,

England


IceRocket - Service

1 The IceRocket site is a free resource for people looking to monitor their brand, it is ad supported. IceRocket has an API that it licenses to social

media monitoring firms as well as PR agencies.


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