Social Media Marketing for Downtowns

Tips, Tricks & Cool Ideas To Steal

Texas Downtown Assn.El Paso – November 11, 2010

You’ve Heard the Strategy … Now What?

Today We’ll Cover …

• What to say• Best practices• Some new things to try• Q & A• Live demos

Source: Brian Moore Media on Flickr

What To Say

Share Helpful Information

Share Helpful Information

Attaboys

Things To Do Downtown

Things To Do Downtown

Highlight Downtown Biz

Highlight Downtown Biz

Promote Downtown Events

Make Exclusive Offers

Tie Into Holidays

Share Photos & Videos

Clifton shopping video

Share Photos & Videos

Share Photos & Videos

Polls and Contests

Be the Concierge

Ask & Answer Questions

Discover & Track Issues

Best Practices

Have a Compelling Bio

Have a Compelling Bio

Link To Everything …

… on Everything

Create a “Terms of Use” Statement

Create Group Rules

If you agree to these rules, you can join the groupOnly post pictures to this group for which you own the original copyright or are in the public domain.

All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.

Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.

Use Personality

Use Personality

Use Personality

Use Dynamic Content

Use Dynamic Content

Promote Downtown Events

Use Favorite Pages

Tagging on Facebook

Contests & Promotions

Get Great Photos with Flickr Groups

Get Great Photos with Flickr Groups

Get Great Photos with Flickr Groups

Create Twitter Lists

Create a Social Media Directory

New Things To Try

Social Couponing

Social Couponing

Social Couponing

Social Couponing

Location-based Apps

Location-based Apps

Location-based Apps

Location-based Apps

Gowalla Contests

Gowalla Contests

Where To Find Me

Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.org

New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – http://www.facebook.com/ColoradoRiverTrail• Flickr – http://www.flickr.com/groups/ColoradoRiverTrail • Foursquare – http://foursquare.com/pagetx• Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)

Possible Discussion Topics

• Barriers to using social media• What tools to use• How to engage audiences• How to “listen”• How/what to measure• How to manage time• What if they say something bad?• Do we need a social media policy?• What else ….?