SOCIAL MEDIA &
KATHARINE ROBINSON
@TheSourceress
Recruiting Through Social Media #RTSM12
Tuesday 1st May 2012
MORE DIRECT HIRES…
• In 2010 85% of Capgemini Consulting’s new hires had a profile
on LinkedIn.
• The main focus for recruitment in 2011 would be “Digital
Transformation” consultants.
• The recruitment team all had LinkedIn profiles but lacked
experience with Internet research and Social Media.
• There were consultants in the business making use of tools
like LinkedIn, Twitter and blogging already.
• Capgemini has one of the largest Yammer networks in the
world with over 30k members.
CAPGEMINI & SOCIAL MEDIA
There were already robust Social Media Guidelines available for employees:
http://www.capgemini.com/terms/socialmedia/
“Be proud of what you do and enjoy a sense of accomplishment in the search for better quality and greater efficiency. Above all, please use good judgment, be attentive to others and take the
trouble to listen and be understood.”
A global Social Media strategy was also in the pipeline.
CAREERS SITE CHALENGES
INITIAL FOCUS ON SOCIAL MEDIA
LinkedIn Twitter
LinkedIn Corporate Recruiter licences Optimise recruitment team profiles Optimise Links back to the Capgemini
Careers website Display job opportunities using the box.net
application on recruiter profiles Monitor the employer brand using LinkedIn
Signal
Empower and train those that are interested to create a Twitter account for themselves.
Create a Twitter account Monitor the Capgemini employer brand
using keyword search Follow interesting and influential Twitter
accounts (see Appendix A) Gain followers that either are or would
make great Capgemini enployees Promote job opportunities and talk about
all the reasons why it’s great to work here; - Charity Activity with @ARUKnews- Gold Awards- Benefits
VIDEO
We realised how popular video links were on Twitter…
http://debate-tv.uk.capgemini.com/debate/RSC-Careers-294
WHAT NEXT IN SOCIAL?
• Maintaining and addapting what we have already built
• Blogging for ourselves on the “People Matter” blog
• Lots of work to do with Facebook
• A need to align with one Enterprise Social Networking
solution
FIND OUT MORE
At Capgemini Consutling
Follow @CapgeminiUKppl on Twitter
Contact Nicky Winch, Head of Recruiting
Katharine Robinson
Follow @TheSourceress on Twitter
http://sourceress.co.uk
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