Your Learning Innovation inDevelopment
What’s your definition?
Social Media
Web 1.0 – static
Everyone can create content.
• Conversation image: 2 people
Social Media is about dialogue
Which of the following platformsdo you use?
1.Facebook2.LinkedIn3.Twitter4.Google+5.A blogging site
DISCLAIMER:
Why do clients come to UNDP?
Thought
Leadership
Policy Services for Sustainable Development
UNDP Speaker’s Corner
Coming up:
What makes up your Digital Footprint?
How many of the four first hits on Google refer to you and not someone else with your name?
How many of the first four hits are web pages that you have control over?
Content you generated yourself?
[Infographic] How To Rank For Your Name In Google (Hint: Use Social Media Sites)
Find Your Footprints: Google / Klout / Pipl
Set Up Social Media Profiles: LinkedIn / Teamworks / Google+ / Slideshare / Facebook / Twitter
Listen to Conversations: Development & Feminist Blogs /
LinkedIn Groups / Twitter
Contribute: Comment on Blogs / Write 1st
Public Blog on ‘Our Perspective’ / Share your work on Teamworks & public sites
What’s your
objective?
Who’s your audience?
Advocacy - How can social media help UNDP achieve our objectives?
Why should UNDP use social media?
facebook.com/undp
36 Million
Interactive Dialogues
Article on Social Media campaigns for IWD 2012 (Mashable)
[#sahelnow on #CNN screenshot]
@UNICEF’s #SahelNOW Twitter campaign on CNN
Position Knowledge Products in Conversations (blogs, networks and discussion groups) and on Platforms (Slideshare, Issuu).
Show Thought Leadership through Blogging.
Live-Tweet to highlight important events.
Contribute to corporate social media accounts.
Learning and Social Media
We learn informally and we
learn from others; offline and
online.
Most learning happens through experiences and interactions at the workplace.
How much of your learning is invisible?
How much of your work is invisible?
Make the invisible visible
Think of the right audience– internal and/or external?
We all have something to share: what is relevant for others?
Ask before starting a project; share during.
Create your Personal Learning Networks.
Innovation in Development
Real-Time Reporting
http://www.akvo.org/web/akvo-rsr
http://undp.akvoapp.org/
http://undp.akvoapp.org
IT’S NOT ABOUT TOOLS OR PLATFORMS. COMMUNICATIONS PARADIGMS HAVE CHANGED.IT’S ABOUT COMPETENCIES.
Social Awareness - Identify networks and audiences, adapt to their modes of communication & collaboration
Critical Thinking – Evaluate content, check validity, contextualize
ICT Skills – Identify right tools for business case, learn to use applications
What’s your objective?
Who’s your audience?
What do clients want?
Don’t waste time.
A final tip.
– Social Media Time Management
An 18-Minute Plan for Managing your Day – Harvard Business Review blog on social media
Thank you!
Blogs on Developmentthe Guardian, Global Development Blogosphere (has a large list of good Development related blogs etc.)
http://www.guardian.co.uk/global-development/series/global-development-blogosphere
Texas in Africa: an academic blog about African politics, security, development, & advocacy
http://texasinafrica.blogspot.com/
Development Impact: News, views, methods, and insights from the world of impact evolution
http://blogs.worldbank.org/impactevaluations/
Owen abroad: Thoughts on development and beyond
www.owen.org/blog
Let's talk Development: a blog hosted by the World Bank's Chief Economist
http://blogs.worldbank.org/developmenttalk/
Chris Blattman: International development, politics, economics, and policy
www.chrisblattman.com
AIDWATCH: just asking the aid benefit the poor
www.aidwatchers.com
Aid Thoughts: Digesting the difficult decisions of development
www.aidthoughts.org
Karen Grepin's Global Heal Blogwww.karengrepin.com
Blood and Milk: Examining international development
www.bloodandmilk.org
Texas in Africa: an academic blog about African politics, security, development, & advocacy
http://texasinafrica.blogspot.com/
Texas in Africa: an academic blog about African politics, security, development, & advocacy
http://texasinafrica.blogspot.com/
World Bank Blog: Our conversation on the web. Right Now.
http://blogs.worldbank.org/
Development Impact: News, views, methods, and insights from the world of impact evolution
http://blogs.worldbank.org/impactevaluations/Conflict and Development: Overcoming conflict and fragility
http://blogs.worldbank.org/conflict/Development in a Changing Climate: Making our future sustainable
http://blogs.worldbank.org/climatechange/
Development Marketplace: Turning Ideas into Actionhttp://blogs.worldbank.org/dmblog/
Education for Global Development: A World Bank blog on the power of investing in people
http://blogs.worldbank.org/education/Governance for Development
http://blogs.worldbank.org/governance/Let's talk Development: a blog hosted by the World Bank's Chief Economist
http://blogs.worldbank.org/developmenttalk/
Example: Bio of a Blogger
Owen Barder- Former UK civil servant – Department for International Development
- Senior Fellow and Director for Europe at the Center for Global Development - Based in Washington DC
- Associate of the British Institute for Government
Can be followed on Twitter @owenbarder
Woman's Empowerment / Gender
Some blogs & twitter feeds
MoreTwitter feedsOn Gender and Development
Avoid mistakes.Know the rules.
Think about CNN, your mother and your boss
Don't use the emblems or the UNDP logotype
on personal blogs or social media profiles
Stay focused on your job
Check UNDP’s Social Media Guidelines
Reacting to negative comments
“We should stop calling social media ‘social media’ but ‘media’ as all media will soon be inherently social. Information on development can now be found at the local level to drive global discussions and create change.”
- Rami Khater, Al Jazeera Senior New Media Producer