Transcript
Page 1: Social Media Fundraising Trends and Best Practices 2013

CONNECT WITH ME ON

SOCIAL FUNDRAISING:best practices & key metrics

Todd LevyManaging Partner of DonorDrive by Global Cloud[ ]

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AGENDATrends in Fundraising

Best Practices

Checklist

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TRENDS IN FUNDRAISING and how social media plays a key role

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the newDONOR

Small wallets, BIG Networks

Want to know where their money goes

$50 donor connected to network of $5K, $10K, $20K

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rise of theMILLENNIALS

Passionate, want to engage physically

History of community service

Extensively communicate over social media

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I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service.Zac Johnson, Children’s Miracle Network Hospitals”“

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everybody’sGIVING ONLINE

of donors in age bracket gave online in 2011Dunham + Company

75%< 40 yrs old

51%60+ yrs old

64%40 - 59 yrs old

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BUT HOW BIG IS THE ROLE OF SOCIAL MEDIA IN DOLLARS?

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of final donations came through social media.

Numbers from DonorDrive

17%

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When compared to organic search, Social Media was responsible for 345% more of final donations.

Numbers from DonorDrive

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facebook plays the biggest roleIN DONATIONS

Numbers from DonorDrive

95.85%Facebook 2.2%

Other1.95%Twitter

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people give toPEOPLE THEY KNOW

Those using Facebook through DonorDrive raised 167% more than those who didn’t

On average they raise $463

Those who used Twitter through DonorDrive raised 175% more than those who didn’t

On average they raise $430

Numbers from DonorDrive

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ONLINE & SOCIAL TOOLSgive them the tools & they’ll raise money for you

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effective fundraising software makes itEASY FOR PARTICIPANT & DONOR

Event sign up, email & tweet in minutes

Visitors can tweet and like a page

Automatic social sends when a donation happens

Fundraising badges allow anyone with web space to promote participants & your cause

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fundraising badges can be embeddedANYWHERE ON THE WEB

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THEY’RE DOING THE RAISING you amplify it.

Some non-profits are making excellent use of online fundraising through social media

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CLIMATE RIDEPuts Twitter & Flickr feed on main site

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IRISH PUBUses Facebook topromote “Tour DeShore” training

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CLIMATE CYCLESets up laptops atevents for a GoogleHangout

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DANCE MARATHONSUse a hashtag

#ftk “for the kids” hashtag unitesDance Marathons nationally

Tweeted 28,139 times

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BEST PRACTICES

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encourage themTO TELL THEIR STORYCoax participants topersonalize their Fundraising Pages with stories, photos & video

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Those that customize their page raise20% more than those who didn’t

Numbers from DonorDrive

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MAKE FUNDRAISING EASY.More participation is directly related to how simple you make it for participants & donors

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MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE

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COACH PARTICIPANTS ON FUNDRAISING

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PROMOTE SUCCESS RESULTS

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MAKE IT CLEAR WHERE THEIR MONEY GOES

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CMN Hospitals Miracle Kids

PERSONIFY YOUR CAUSE

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monitor yourSOCIAL MEDIA SUCCESS

Crowdbooster gives analytics at a glance

Tweetdeck gives you realtime tweet & hashtag monitoring

Topsy tracks the micro-history of a hashtag in detail

Bit.ly can create shortened links that can be tracked

Hubspot has a concise ebook on monitoring social media

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talk with millennialsOVER SOCIAL MEDIA

77% have smartphones

82% have communicated with a cause by Facebook & Twitter

17% have tweeted from a non-profit event

Millennial Impact Report

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CHECKLISTGet serious about social mediaAsk for feedbackDon’t forget about emailTrack social metricsLearn about new donors

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LEARN ABOUT millennials

Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF

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VALUABLE RESOURCESfor social fundraising

http://bit.ly/MB7nFG


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