presents
Monitoring, Engaging and Monetizing Customers
Retention & Reactivation Program
Social Media forYour Gaming Business
Nearly
1 in every 5 minutes spent online is now spent on social networking sites
Do you have a real social media strategy? Does it produce results?
The Benefits of Social Media Marketing(SME 2012)
Do you know how many times a gaming operator can be mentioned in social media channels over 30 days?
This operator has been mentioned 15,658 times in the past 30 days across various social media channels. (Actual operator data gathered from our social media monitoring dashboard)
When you know where your audience is talking, it becomes much easier to create a strategy to engage them and build a successful retention and reactivation program.
Where is the discussion about this operator taking place?
This chart represents the sentiment for all comments regarding this operator across social media for a 30 day period. How are you managing your negative comments? How are you incentivizing the positive comments?
Do you know how many people are talking positively or negatively about your brand? For this operator, 29.4% of the posts are negative.
When we know the channels that are being used to comment, we are better positioned to focus our efforts on those that can generate the highest ROI, and spend less time on those that are less relevant.
Now we know how many positive and negative comments have been made but exactly which channels are they coming from?
More specifically, what regions are these posts coming from?
Knowing the geographic source of the negative comments, or even the positive comments, helps us to develop a geo-specific social media strategy.(Note: individuals that do not specify a location will default to US where the channel is US based i.e. Twitter or Facebook)
Knowing when the conversation is taking place across all social media helps us understand when chatter is active, at what points to create time sensitive promotions, and know when to commit resources to our social media engagement
When is the conversation about this operator taking place?
More specifically, when is the conversation taking place across a particular social media channel such as Twitter?
Knowing the specifics surrounding the exact times chatter is occurring through a specific social media channel further helps us create and execute our engagement, retention and reactivation strategy
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The Business Challenge
What is the SocialConnX SmartEngagement SystemTM• We custom-design a campaign
around the players you want to reach
• Our engagement API “listens” to all publicly available information on Facebook, Twitter, blogs, chats, forums, YouTube, Flickr, Pinterest, micro sites and millions of other social media websites and posts
• We pull in the data when people talk about your brand, your business, your industry or any related terms and phrases that you want to monitor
• We target and filter so that we find the players you want to reach
• We engage them through captivating online posts, discussions, offers, direct messages and other methods with our SmartPostTM System
• We drive players to your site, build brand reputation, retain and reactivate players
Are you making money with social media?
You should be...
What can the SocialConnX SmartEngagement SystemTM do for Your
Gaming Company?
• Increase revenues• Increase traffic• Increase visitors• Retain players• Manage customer
service• Resolve customer issues• Reactivate players• Find new revenue
streams• Build your following• Enhance your brand• Reach new customers• Build your social
community• Target / expand markets• Manage social identity• Monitor your
competition• Monitor industry chatter
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What channels does the SocialConnX
SmartEngagement SystemTM Monitor as Part of Your Social
Media Program?
• Blogs (over 150 million)• Blog aggregators• Message Boards, Review Sites and
Forums (over 25,000)• Videos (we search title, tag and
description) - over 450 sites monitored
• Flikr (we search title, tag and description)
• Mainstream Media (over 25,000 sites monitored)
• Micromedia (Twitter, Friendfeed)• Voting / Bookmarking sites
(Delicious, Digg, Reddit, Facebook likes)
• Facebook Discussion Groups• LinkedIn Answers• Google Buzz
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Our Social Media strategy is built around the audience generated from the search results in these channels
How Do We Do It?
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Establish Goals
Listen
Choose Channels
Engage & Monetize, Retain and Reactivate
Analyze & Optimize
We listen to what's being said about your business, your brand, your industry and your competition in the social world
We identify and choose the social channels where players are talking
We analyze and optimize results and build new programs designed to address player needs
We work with you and establish the goals of your social media program
How does the SocialConnX SmartEngagement SystemTM drive customers and revenues to your gaming business?
We engage them with our SmartEngagement SystemTM and drive new players to your business while retaining and reactivating existing players
Reputation Management What is Your
Brand Worth?
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How does SocialConnX protect your brand image online?
The foundation of Online Reputation Management is found in content control. Beyond simply suppressing negative content, the creation of unique, authoritative information will differentiate your business from the competition, but more importantly, will position you organically at the top of searches. The ability to control online information will be the cornerstone for virtually every 21st century business.
• Obscure personal information from search results• Prevent negative posts, comments, blogs, articles and forums from ranking for your
targeted keywords• Control search engine results for your targeted keywords• Inoculate against and suppress defamatory posts• Monitor for potential attacks on social media channels and search engines like Google,
Yahoo and Bing• Optimize Google Auto complete results• Build positive, authoritative content
Office: (800) 607-4550
Direct: (302) 525-8209
Stephen Padveen Certified Inbound Marketer SocialConnX
To find out how SocialConnX can create a highly successful social media program designed to acquire, convert, retain and reactivate your
players, please contact us today
Social Media for
Monitoring, Engaging and Monetizing Customers
Retention & Reactivation Program
Your Gaming Business
