1#SocialStartup
#SocialStartupSocial Media Strategy for StartUps
KaneAtron Ltdhttp://kaneatron.com
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#SocialStartup
What do KaneAtron do?
Web Design Email Marketing
Branding & Graphics
Copywriting
Search EnginesSocial Media
Video Marketing iPhone Applications
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#SocialStartup
What’s in store?
What is social media?
Why should I care?
Who should I target?
What can I share?
When should I post?
How do I tackle this?
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WHAT IS SOCIAL MEDIA?
#SocialStartup
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Social Media: A Definition
Social Medianoun
Websites and applications that enable users to create and share content or to participate in social networking
#SocialStartup
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Social Media Channels
#SocialStartup
Over 1 billion active users
Over 250 million active users
Over half a billion active users
Over 200 million active users
Over 1 billion active users
Facebook Twitter Google+ LinkedIn YouTube
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Why do people use Social Media?
#SocialStartup
Most shared content on Social Media has
a location factor
With affordable smartphones, anyone is able to share photos
and videos
Feeds allow engagement with
people and brands in real-time
Relaxation & Time Killing
Social games are wildly popular
FOMO is a psychological catalyst for Social Media use
Checking In Pictures / Videos Activity Feed Social Games Fear of missing out
8#SocialStartup
WHY SHOULD I CARE?
9#SocialStartup
NEWLY INTERNET CONNECTED PEOPLE BY 2020, 800 MILLION OF WHICH WILL USE SOCIAL MEDIA
2,000,000,000
+66%
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CONSUMER TRUST
#SocialStartup
OF CONSUMERS SAID THEY TRUST OPINIONS & REVIEWS FOUND ON FACEBOOK OR TWITTER WHEN MAKING PURCHASING DECISIONS
92%*201
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Samsung spent $10 million on Facebook advertising and sold…
$129 millionworth of smartphones as a result
+1290%
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$27,000 ON YELLOW PAGES, 0 NEW CLIENTS
$75,000$3,600 ON FACEBOOK & GOOGLE, 250 NEW
CLIENTS *2011
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WHO SHOULD I TARGET?
#SocialStartup
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GENDER RATIO
#SocialStartup
PERCENTAGE OF TOTAL INTERNET USERS
62% 76%
Females outweigh males on Facebook, Twitter and LinkedIn
Pinterest is the most popular mainstream network for females Reddit is the most popular mainstream network for males
#SocialStartup 15
AGE DEMOGRAPHICS
44 years oldLinkedIn has the oldest users
“90% of Instagr
am users are
under the age of 35”
40 years oldPopularity with young declining
37 years oldAverage tweeters are under 40
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CONSUMPTION BY LOCATION
#SocialStartup
UK & Ireland SpainFrance Germany
1.3Hours per
day
1.7Hours per
day
1.5Hours per
day
1.9Hours per
day
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WORLDWIDE SOCIAL MEDIA USERS
#SocialStartup
203 Million 324 Million 431 Million358 Million 16 Million 1.23 Billion
18#SocialStartup
Want to see the full presentation?
Why not book us to train your people?Visit: http://kaneatron.com Email: [email protected] Phone:
01782 479477
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