& Fixed Ops
Kathi Krusekrusecontrolinc.com
@kathikruse
Your Hidden Gold Mine to Attract Visitors, Build Genuine Fans, & Generate Leads
Social Media
Kathi Kruse
2
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
PRESENTE
[email protected] 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrol
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Questions Will Be Answered At The End Of The Webinar
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Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
QUESTIONS
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Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
This is Me
Shift Happens
©Eric Miltch
Feed the Bear
Fixed Ops 2012
•Targeted Marketing•Relationship Building
Changing Customer Loyalty Landscape
• Biggest threat: Aftermarket Chains• Aging Dealership Loyalists• Young Aftermarket Loyalists
• Avg Vehicle Age: 10.8 Years (1/12)
• Aging Vehicle Population Favors Aftermarket
• Vehicles 7Yrs+ = 13% Buy from Dealership
• Loss of Bread & Butter Services
Born into a world of hype, their BS-detectors are highly sensitive and calibrated with
Social feedback.
Social Media & Online Ratings
Consequently....Tried & true selling methods that worked as recently as 2 years ago work far less well today.
Social Media is:
Word of Mouth...Digitized
Interconnectivity
Today’s customer
doesn’t just buy what you
sell...they buy WHO YOU
ARE.
How do you buy?
Social Business:Relationshi
p= Trust = Sales
The Social Shift: Daily Operations
Your Community Manager
4 Elements of Facebook Marketing Success
Greet Visitors Right
Lead Generation Form
Cheap Effective Facebook Ads
Content Strategy:Engage Your Community
•Relevant•Human•Interested•Helpful
Be:
80/20 rule
Social MediaYour Digital Backyard BBQ
Listen.
Facebook Timeline
•Seek Genius•Be Social•Re-Tweet•Search•Leverage Tools
•Likable Expert•Engagement•SEO•1-2 Times/Week•Staff Participation
Dealership Blog
IntegrateLean on Already-Existing Presence
• Your valuable Database• Email Marketing• Direct Mail Marketing• Cross-Promotion
Your Online Reputation Lives Here
“Used Car Nightmare”
What does your Online Reputation say about you?
Key to Success:Your Team
Proactive Strategy 1.Train Frontline personnel2.Signage3.Community Manager4.Tap into “Brand Advocates”5.Motivate, recognize & reward6.Lean on already-existing presence7.Video and Testimonials
Social Media Policy
Head Off Trouble
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krusecontrolinc.com
Kathi KruseSocial Media Coaching & [email protected] 714.251.6440
Thank You!
Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrolslideshare.net/kathikruse
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