Social Media Driving Licence

Tweet-a-thon!

Andy PriestnerGeorgina Cronin

with special guest: Nathalie Walker

Week 4

• Understanding why people live-tweet

• Learning how to live-tweet

• Understanding more about hashtags

• Learning more about how to craft tweets

Session objectives

Why live-tweet?

• Record the event / electronic note-keeping

• Share the event with a wider audience

• Promote the host/conference

• Observe instant response to the content

• Offer your views / demonstrate your understanding

• Gain more followers

• Stop you day-dreaming

Why live-tweet?

What are the downsides?

• Really tiring

• Miss content

• Only soundbites end up as tweets

• External audience can misunderstand

• Distractions and lure of the backchannel

• Dreadful photos

• Annoying other people at the event

• Annoying your followers

Downsides?

Hashtag & Prizes

#CJBSsmdl

Prizes:

• Best tweet

• Most RT’d tweet

• Team with the most tweets

Hashtag & Prizes

Over to Nathalie

How did you get on?

• Blog about your experience of live-tweeting

• Share your blogpost on twitter

• Look back over the tweets and RT or Favourite tweets you like

Prepare for Week 5

• Watch the Week 5 playlist on YouTube: http://bit.ly/week5youtube

• Listen to the Week 5 podcasts on Audioboo: http://bit.ly/week5podcasts

• Read Ange’s Storify on Chris Hope’s research paper: http://bit.ly/storifychope

• Read Georgina’s Storify on the Chinese Dream Forum: http://bit.ly/storifyCDF

Tasks

IMAGE CREDITS

Flickr Creative Commons• Why Live-Tweet?: http://www.flickr.com/photos/linhngan/3101950593/ (inh.ngan)• What are the downsides?: http://www.flickr.com/photos/joanne_lummy/3736089940/

(joannelummy)• Hashtag and Prizes: http://www.flickr.com/photos/14296351@N00/9741003119/ (Kejava)• Over to Nathalie: https://audioboo.fm/boos/939678-nathalie-walker-alumni-relations-fundamentals (CASE_Europe)• How did you get on? http://www.flickr.com/photos/thecampbells/5042764163/ (shawncampbell)

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License