BRAND NAME& Pictures

AGENCY NAMETheSmallBigIdea

Tweets to Videos Activity

Objective

To promote ANDPictures video application ‘Dil Se’,which allows fans to send video messages to theirfavourite stars

InsightFans are always looking for the easier ways to reachtheir favourite stars.

Tweets to Videos Activity

The Idea

The core objective of the idea was to tell theaudience that ‘Dil Se’ is the best way to reach theirfavourite stars. We made celebrity influencers andstand-up comedians ridicule the current waysadopted by audiences to impress their stars. Theideas were crowdsourced through twitter and sentback as videos. Good thing the audience has a senseof humor

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Request to Tweet:

We asked users to tweet to us, telling ushow far they would go to get their favouriteBollywood star’s attention. We drove thecampaign on Twitter and created a buzzabout the activity. An online promofeaturing Ashwin Mushran and AmoghRanadive was launched to invite entries.

The Activity: Phase 1

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The Shoot:

The selected tweets were immediately converted into small sketches and sent back tothe audiences. The audience loved the Ashwin & Amogh’s rendition to their ideas ofimpressing their favourite stars

The Activity: Phase 2

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A series of 12 videos were released on Twitter in the span of 5 hours. Fans of Yo YoHoney Singh, Shahrukh, Priyanka, Hrithik joined in to promote the video, while thepeople who’s tweets were converted sportingly shared it across their social assets. Allvideos ended with the a message driving the audience to the dilse application

The Activity:

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Result:

The one day activity garned around 7 lakh impressions

To View the Video, Please click on the below link: https://www.youtube.com/watch?v=D0dxB02f_tk&list=UUMuauRU4iGMJwy_VVilvriw

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