Social Innovation and Collaborative Design
A do-it yourself approach to improved community results
Maksym Klyuchar, UNDP Ukraine
Themes for discussion
• Social innovation and co-design: introduction• Let’s cheat!• Nuts, bolts and sketches for design
(1) Social Innovation
• Innovation = new for this situation, location or application. Think Home Grown Initiatives.
• Social dimension is key: by the people for the people
• Not necessarily digital• Sometimes discover the new in the old =>
like… inventing the wheel!
(1) Social Innovation
Benefits• Social innovator (opportunities to build skills,
“warm glow”, funds from monetization if built properly)
• Community (better services or experiences, feeling of purpose, stronger social fabric)
• Government (efficient utilization of resources, sharing responsibility, image booster)
• Businesses (new markets, public-private partnerships, devoted clientele)
(1) Collaborative Design
• One of the ways to engage in social innovation• Joining efforts of government, civil society,
citizens, businesses to jointly come up with the best solution to a problem
(1) Social innovation – some basics
• A good itch to scratch – you know best where your shoe hurts you most
(1) Social innovation – some basics
• Cheat! This helps ideas spread across borders
(1) Social innovation – some basics
• Define your audience and zoom in
(1) Social innovation – some basics
• Run “grandma tests” and “elevator pitches”. Refine your idea by practicing. Value feedback
(1) Social innovation – some basics
• Turn to the citizen-experts
(1) Social innovation – some basics
• Think steps ahead
(1) Social innovation – some basics
• Please… Please? Please!!!• Bear in mind your users… Their behavior, likes
and dislikes, as well as communication modes (do they actually read the newspaper that you advertised in?)
(2) Let’s cheat!
• Mapping
(2) Let’s cheat!
• Crowd-funding / crowd-resourcing
(2) Let’s cheat!
• “Fix My Street”
(2) Let’s cheat!
• Access to information
(2) Let’s cheat!
• Services or service improvement
(2) Let’s cheat!
• SMS polling
(2) Let’s cheat!
• No matter the tool, remember the “itch”. It determines success
• Remember the wheel? New in the old.• Think in terms of “by the people for the people”.
This is best described by principles of human-centered design
(3) Nuts, bolts and sketches for design
• Toolkits and toolsets
http://www.designkit.org/ http://diytoolkit.org/
(3) Nuts, bolts and sketches for design
ProblemDefinition
(3) Nuts, bolts and sketches for design
Target Group
(3) Nuts, bolts and sketches for design
ExperienceTour /ServiceSafari
(3) Nuts, bolts and sketches for design
Fast IdeaGenerator
(3) Nuts, bolts and sketches for design
Theory ofChange
(3) Nuts, bolts and sketches for design
PrototypeTestingPlan
(3) Nuts, bolts and sketches for design
BusinessModel Canvas
(3) Nuts, bolts and sketches for design
Scaling Plan
(3) Nuts, bolts and sketches for design
Prototyping / Co-design funnel
(3) Nuts, bolts and sketches for design
Some things to remember1. Focus on the problem, not the product2. Bridge the digital divide3. Don’t pitch, prototype4. Make space and allow ideas to grow – haste
makes waste
All for now
Thank you!