Get Hired! Smart Ways to Use Social Media in Your Job Search
Prepared by:
Chad WiebesickDirector of Social Media and Interactive Marketing
Pure MichiganTwitter: @Wiebesick
July 1, 2015
LinkedIn is the #1 Professional Network
Step 1: Add a Photo
Adding a profile image makes your page 7x more likely
to be found in searches
Step 2: Update Your Status
Regular updates show you are engaged and will help you get noticed
Step 3: Past, Present & Future
What do you do? Where have you been?
What are you looking to accomplish?
How else can you be found or contacted on the web?
Share your skills…
Step 4: Customize Your URL
Vanity URL’s that include your name
-increase your odds of being found
-allow for consistency across platforms
-shows you’re committed to the network
Step 5: Give and Get Recommendations
RecommendationsAllow others to testify to the value of your work and speak to the credibility of your profile
Step 6: Engage
Personalize requests
Import existing connections
Step 7: Engage
Join the conversation
Respond, Comment & “Like”
Step 8: Caution
Don’t:•Only connect with the intent to sell•Connect, but never interact•Spam groups
Find Information About Hiring Managers
• Before you submit your resume, look up the hiring manager on LinkedIn and Twitter.
• Knowing more about the person who’s hiring can help you tailor your cover letter.
Hyperlink Your Resume
• Add the URL for your Twitter handle and LinkedIn profile to offer the employer another way of getting in touch with you and it shows that you are social media savvy.
Create The Connections You Need To Get The Job
• Figure out who you need to know to land a certain job, and make that connection by, such as:
– Follow them on Twitter and retweet their tweets– Grow your LinkedIn network until they become a third-degree connection– Leave comments on their company Facebook page– Read their personal (or business) blog and engage
Get Google On Your Side
• If you don’t like what pops up when you Google yourself, create accounts on new sites to push your profile to the top.
• Tip: do a search NOT logged into your Google account, as Google personalizes search results.
Show Up In Google Search Results
• Google+
• Slideshare
• YouTube
• About.me
• Foursquare
• Flickr
• TIP: Use your real name and keep your handle consistent
Join Industry Chats on Twitter
• Look for chats that revolve around your industry or the industry you want to work in, such as #MiJobChat or
• Twitter chats keep you up-to-date on the industry, meet helpful contacts, and showcase expertise in your field
Ensure Your Profiles Are Professional
• Assume everyone can see everything
• Remember, the delete button is a lie
• Be an expert on your privacy options
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