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OCTOBER 2012

SMART GRID MARKETPLACE: WHERE ARE WE NOW?

1 [STANDARD] ZPRYME SMART GRID INSIGHTS

Copyright © 2012 Zpryme Research & Consulting, LLC All rights reserved. www.zpryme.com | www.smartgridresearch.org

Smart Grid Marketplace: Where Are We Now? | October 2012

Table of Contents

Smart Grid Marketplace: Where Are We Now? .................... 2

U.S. Driving Innovation ............................................................... 2

Global Shape of the Smart Grid .............................................. 3

Where Will 2013 Take Us? .......................................................... 4

Q&A: Thought Leaders .............................................................. 7

SUBNET Solutions ...................................................................... 7

S&C Electric Company .......................................................... 7

Trilliant ....................................................................................... 8

Freescale Semiconductor ..................................................... 9

AT&T ........................................................................................ 10

Cooper Power Systems ........................................................ 11

Special thanks to SUBNET Solutions, S&C Electric Company, Trilliant,

Freescale Semiconductor, AT&T, and Cooper Power Systems for

participating in this Zpryme report.




Smart Grid Marketplace: Where Are We Now?

The smart grid has experienced tremendous growth and

market penetration since its inception. Worldwide

deployments have allowed for the creation of a more

efficient and reliable energy system. Growth has been

achieved by individual utilities in many different areas of

the electrical grid. These deployments have allowed

utilities to make improvements in the optimal way for

them, whether in transmission and distribution,

communications, metering, or in other ways. Numerous

vendors have entered the smart grid marketplace to meet

this need. Companies such as S&C Electric Company,

Trilliant, Freescale Semi-Conductor, AT&T, and Cooper

Power Systems have played a significant role, as they

have introduced products and services that have

revolutionized smart grid deployments. These innovative

products and services are currently shaping the

development of the smart grid worldwide and will

continue to develop the smart grid through 2013.

U.S. Driving Innovation

Thanks to many progressive utilities, innovative US

companies, and the Smart Grid stimulus program, the total

number of smart meters in the US increased from 2.4 million

in 2007 to 33.0 million in 2011 (see figure 1).

US firms are helping to facilitate the development of the

smart grid today by providing innovative products and

services. These firms are introducing revolutionary

products in all facets of the smart grid marketplace.

Companies such as S&C Electric Company have been

able to utilize pilot projects to influence the development

of the smart grid. Other firms, such as Trilliant, have worked

with different deployments around the world, becoming a

global leader when it comes to smart grid implementation.

Still other American companies, such as AT&T, have been

able to use competencies developed in other industries to

serve the needs of the smart grid.

S&C Electric Company, located in Chicago, IL, has over

100 years of experience in the electrical power market,

with over 20 years of distribution automation experience.

The firm provides "integrated systems leveraging intelligent

devices‖.1 The firm has introduced self-healing products

and participated in energy storage pilot projects, as well

as manufactured integrated circuits that will improve the

security of the smart grid as a whole. In 2012, the firm

increased the maximum voltage range, thus expanding

1 www.sandc.com/solutions/smart-grid.asp

2.4 4.5

9.6

20.2

33.0

0

5

10

15

20

25

30

35

2007 2008 2009 2010 2011

Total U.S. Smart Meters Installed, 2007 - 2011

(in millions) - figure 1

Source: U.S. EIA, form EIA-861 Data, 2007 - 2011 (file 8)




the application range, of their IntelliRupter system. Their

technology has actively shaped the face of today's smart

grid deployment in places like Chattanooga, TN, where

the IntelliRupter is expected to reduce outage durations

by at least 40%. In fact, Chattanooga has been hailed as

a success story, where implementing a smart grid has

allowed for increased economic growth, a reduced

number of power outages, and a more reliable grid,

creating "the country's most automated smart grid of its

size."2

Another American firm that has offered innovative

products and services for the smart grid market is Trilliant,

based in Redwood City, CA. Trilliant leads the industry with

its communications platform, which integrates ―disparate

systems‖ into a unified whole. Trilliant has partnered with

numerous firms worldwide, allowing Trilliant to expand

internationally. Trilliant has learned from these experiences

and continually improves their product offering, thus

driving innovation of the smart grid communications

market. In addition, by working with firms around the

world, Trilliant's products are being used by utilities

worldwide, thus shaping the development of the smart

grid in different nations around the world.3

AT&T has been able to influence the development of the

smart grid worldwide. AT&T originally focused on the

telephone industry, then refined their services to serve the

smart grid. AT&T has innovatively created the AT&T

wireless mesh network, utilized by utilities around the world

today. AT&T has been able to successfully leverage its

2 www.pennenergy.com/index/power/display/4505629223/articles/electric-light-

power/smart-

grid/2012/April/S_C_Electric_Co___EPB__DOE_reach_smart_grid_installation_milestone.ht

ml

3 www.trilliantinc.com/

experience in the telephone market to offer progressive

and innovative products to the international smart grid

market, thus influencing the development of the smart

grid.

Global Shape of the Smart Grid

One of the most developed regions of the world is Europe.

Europe's deployment has been driven by EU directives and

sustainability goals. The 3rd Energy Package, for example,

establishes the joint goal of 80% automation of electric

meters by 2020.4 However, individual nations are able to

design the best way for them to fulfill these goals. This has

created a varied degree of deployment, with some

countries significantly more advanced than others. The

Netherlands announced 100% smart meter deployment by

2012. Norway is currently installing smart meters for 2.6

million customers by 2013.5 In Italy, smart meters have

been deployed to a large degree and demonstration

projects have focused on medium-voltage distribution

lines, advanced network management and automation.

Spain is replacing every electrical meter with smart meters,

as well as deploying advanced meter management by

2015.6 Although each nation designs its deployment with

its own goals in mind, each nation is also focusing on a

more efficient grid, both for their nation and for Europe as

a whole.

4 smartgridsherpa.com/wp-content/uploads/2011/12/smart-grid-developments_end-of-

2011-status.pdf

5

www.netl.doe.gov/smartgrid/referenceshelf/whitepapers/AMI%20White%20paper%20fin

al%20021108%20(2)%20APPROVED_2008_02_12.pdf

6

ses.jrc.ec.europa.eu/sites/ses/files/documents/smart_grid_projects_in_europe_lessons_le

arned_and_current_developments.pdf

http://smartgridsherpa.com/wp-content/uploads/2011/12/smart-grid-developments_end-of-2011-status.pdf

http://smartgridsherpa.com/wp-content/uploads/2011/12/smart-grid-developments_end-of-2011-status.pdf

http://ses.jrc.ec.europa.eu/sites/ses/files/documents/smart_grid_projects_in_europe_lessons_learned_and_current_developments.pdf






North America has also begun deployment of their smart

grid. In the US, individual utilities have improved their

section of the overall energy grid. Several utilities have

reached full deployment of smart meters, while others

have improved transmission and distribution, infrastructure,

and more. Austin Energy has completed its deployments

of all smart meters. San Diego Electric and Gas has

upgraded over 95% of its transmission and distribution

system, improved automation, and pioneered time of use

pricing.

Oklahoma Gas and Electric (OGE) has implemented

volt/VAR improvements, advanced capacitors, and

remote controls. Each utility is free to research and

determine the most appropriate improvement for their

grid. As in Europe, the largest area for improvement has

been AMI and the installation of smart meters. However,

unlike Europe, the prime motivation has been profit based,

with utilities realizing that making improvements can lower

cost, increase revenue, and create a higher profit margin.

Asia is also in full deployment mode as China has become

the largest smart grid market in the world. The State Grid

Corporation of China initiated 11 pilot projects in 2011,

including 19 distribution automation systems, 67 smart

substations, and 50 million smart meters, with the goal of

300 million smart meters deployed my 2020. In addition,

State Grid Corporation of China has begun deploying

microgrids to connect isolated sections of the network.7

Other Asian nations are also beginning deployments, but

are observing China's progress before beginning

widespread advancements.

7 www.hispanicbusiness.com/2012/9/11/china_leads_smart_grid_market_through.htm

Brazil is leading smart grid deployment in South America.

Brazil's energy grid was plagued by non-technical losses.

The nation realized the potential for smart grid

improvements, but a lack of a deployment plan and

regulatory standards have stalled deployment efforts.

However, utilities have begun smart grid installations in

their respective segments, with 185 current R&D projects,

including the Smart Grid Joint Strategic R&D Program,

whose objective is to draft a National Deployment Plan

with a focus on smart meters, distribution automation, EVs,

communications and distributed generation.

Chile and Argentina, as well as other South American

nations have not begun deployments. Currently, all of

South America is suffering from an aging infrastructure that

will require improvements in the near future.8

Where Will 2013 Take Us?

Worldwide

2013 will build on the experience and successes of smart

grid deployments to date. Wide-scale European

deployment will continue at a rapid rate until 2020 due to

the EU directives and the time line they established. In the

US, the American Recovery and Reinvestment Act and

other incentives will expire in 2013. Utilities will either utilize

profits to pay for further improvements, or improvements

are likely to stall without further assistance. China's efforts

have been guided by 5 year plans, which will continue to

guide deployment efforts in the foreseeable future. These

improvements will continue to focus on improving

efficiency and reliability of the Chinese grid. Brazil will also

8 www.renewgridmag.com/e107_plugins/content/content.php?content.6940




continue to advance its smart grid deployment, but a lack

of binding authority on deployment by governmental

agencies will prevent widespread efforts. However, other

countries in Asia and South America will continue to

observe deployment efforts by their larger counterparts

before committing to making improvements. Over the

next 5 years, favorable trade agreements in these areas,

such as those enacted by APEC and through NATO, will

encourage deployments in these areas.

Business Cases

Worldwide, smart grid deployments will increase the

number of business cases. The business cases will be

aimed at cost justification and comparing/evaluating

different technologies. The information in the cases will

be derived from the years of analytical data obtained

since smart meter deployments began. Advanced

analytics programs and meter data management systems

have been collecting the smart meter data and are now

able to evaluate the long term effects, determine the

most effective smart grid deployment efforts, calculate

the actual cost and savings from each method of

deployment, and include costs and benefits that were not

included in initial projections. This information will then be

used to guide utilities that have not begun deployments

and determine the most effective ways to maximize

profits, as well as allow utilities to make less expensive

investments.

Interoperability

2013 will also focus on interoperability. As more vendors

work worldwide, and create innovative systems that are

intertwined, open standards will be a key focus. Vendors

will focus on creating products that are able to be utilized

worldwide, with other products. This will also allow vendors

to focus on creating competitive advantage, and offer

superior products and services. In addition, vendors will

take advantage of favorable trade negotiations such as

through APEC and NATO, and create positive economic

growth for the firm and their nation.

Demand Response

In addition, 2013 will also bring advances in demand

response technology. Smart meter deployment has

reached a point where it has enabled further

advancements. Real time analytics can determine usage

and allow utilities to better match energy supply with

energy demand. The ability to provide demand response

will consist of time of use pricing plans, including having

peak vs non-peak pricing. In addition, energy storage will

be further incorporated into the smart grid and allow for a

reduction in costs, by providing spinning reserves, voltage

and frequency regulation, and back-up sources of power.

This will allow utilities to further incorporate demand

response programs by providing for the time shifting of

energy. Utilities will then be able to supply power

produced during off-peak periods to be used during peak

times.

Optimization

Finally, 2013 will also allow utilities to focus on optimization.

Information can be received in real time and be used to

guide business decisions. Modeling can allow utilities to

determine the most effective smart grid deployment

options and guide future decisions. In the US, the ARRA

and other incentives will expire, eliminating federal funds




for smart grid improvements. Therefore, profits must be

used in the most efficient way. Utilities will begin to focus

on cost justification, return on investment and payback

periods before making business decisions. In addition,

several parts of Europe have significant deployment and

are also looking for ways to maximize their investments.

Therefore, the focus on smart grid deployments will

change, focusing more on leveraging technology from

previous deployments with cost effective, low capital

solutions. Cloud based products and services will thus

garner attention, as will products that improve the

functionality of current products, improve the security of

products and services, and improve the capabilities of the

current grid without incurring high costs.

Overall, the introduction of long-term business cases will

justify the expense of smart grid deployments, improved

interconnection of products will offer utilities a larger

product and service selection, demand response pricing

options will offer better reliability and efficiency of the grid,

and optimization focus will allow the smart grid to be

further developed without incurring large capital

requirements. In 2013, the smart grid will continue to build

on the successes and learn from the failures of previous

smart grid deployments. The smart grid will continue to be

developed throughout the world, guided by goals and

directives, while allowing utilities and nations to guide their

own deployment efforts. The innovation of the smart grid

has been led by US firms, and will continue to be, as

favorable international trade agreements will encourage

innovation, as well as create competitive advantage

based on their successes and strengths of deployment

efforts to date.




Q&A: Thought Leaders SUBNET Solutions

Brian Neufeld

Vice President of Marketing

[ZP] What new smart grid technologies and/or initiatives

should we expect from your company in ’12?

SUBNET continuously strives to evolve its unified grid

intelligence philosophy which focuses on creating

a vendor-agnostic substation architecture and

holistic approach to how data securely moves

from substation devices through to enterprise

business intelligence systems. In 2012 SUBNET will

enhance its automated password management

and remote IED access control solutions for

substation devices. These solutions help utilities

comply with NERC CIP legislation by creating a

more secure and reliable system. SUBNET will also

build upon its solution to help utilities manage the

configuration of substation devices through the

SUBNET PowerSYSTEM Center configuration

management application.

[ZP] How does your company foresee the global Smart

Grid taking shape in ’12; what’s important; what’s at stake?

Cyber Security continuous to play a significant role

in the Smart Grid, particularly within the

transmission and distribution segment of the

electrical utilities industry. Today, some utilities are

voluntarily securing their critical cyber assets and

for others, NERC CIP legislation is forcing them to

make security a priority. Regardless, protecting the

smart grid from cyber-attacks to ensure a secure

and reliable source of energy to homes and

businesses will continue to be an important topic in

2012. Utilities that proactively put infrastructures

and policies in place to protect substation devices

from attacks will be more competitive and reliable

in the coming years than utilities ignoring the reality

and trying to get by with the bare minimum.

S&C Electric Company

Mike Edmonds

Vice President, Strategic Solutions

[ZP] What new smart grid technologies and/or initiatives


This year, S&C will increase the maximum voltage

rating—and thus expand the application range—

of our IntelliRupter®, which features innovative

pulseclosing technology, as well as release

TripSaver™ II, our cutout-mounted single phase

recloser with programmable TCC curves.

S&C is also developing new software that will allow

utilities to further advance self-healing grids,

improve grid efficiency, and maximize benefits

from distributed stored energy resources. As part of

the complete smart grid solutions that S&C offers to

the industry, our services business has launched a




24/7 network operations center that will support

S&C customers around the world with monitoring

important equipment installed on utility distribution

grids, utility communication systems and power

quality solutions installed at renewable energy

plants and critical power users.

S&C has spent considerable time developing the

systems that integrate distributed intelligence into

centralized control systems. As part of our progress

toward Layered Intelligence™ Smart Grid Solutions,

we have been working with Alstom Grid to

continue work on developing hybrid solutions

where fast action from devices embedded out on

the grid is fully integrated with overall policy from

centralized systems.



The smart grid requires improved business cases to

justify the improvements. We‘ll see work in that

area around distribution automation and energy

storage applications. Part of the process of

developing improved business cases should be

ensuring that grid reliability in the U.S. at least

matches the rest of the world. Power quality and

reliability are critical for communities to be

competitive on the global market. I expect these

business cases will also better evaluate the role to

be played by different smart grid technologies.

Advanced meters, for instance, are often equated

with a smart grid. Although there‘s clearly a role for

advanced meters to play, devices installed out on

the grid that can take action in response to

changes in grid conditions have a huge impact on

power reliability and efficiency. I expect business

cases will show that grid-based devices need more

attention than they‘ve received to date.

Also, energy storage policy needs much work.

There are cases where regulations dictate that

storage cannot be used to store cheap energy

and discharge it at peak. The role of storage to

enable this two-way ‗ebb and flow‘ of power—by

improving reliability, enabling peak shaving and

peak shifting, regulating grid frequency and

voltage—has yet to be fully valued in many

jurisdictions, which means the returns allowed on

stored energy investments don‘t match the true

value provided by this technology. However, it‘s

not all doom and gloom. Finally, electrical power

engineering has become glamorous, which will

hopefully attract and inspire the next generation of

engineers.

Trilliant

Sonita Lontoh

Head of Corporate Marketing

[ZP] What new Smart Grid technologies and/or initiatives


As the smart grid goes global, Trilliant and partners

have and will continue to add an impressive list of

leading global partners and customers. For

example, together with GE Energy, Trilliant is

collaborating on a smart grid research project




with AES Electropaulo to increase reliability and

empower consumers in Sao Paulo, Brazil's largest

city; Trilliant is also helping Ecuador‗s Electrica de

Guayaquil (EDG) invest in Automated Meter

Infrastructure (AMI) to improve efficiency and

reliability in what is currently considered the largest

smart grid project in Latin America. Recently,

Trilliant partnered with ELO to expand access to

smarter energy in Latin America. In Asia Pacific,

Trilliant is working on an innovative smart grid pilot

with TNBR, wholly-owned research arm of

Malaysia‘s largest utility TNB. Look for more Trilliant

announcements with global leading utilities in 2012.

To further expand on this global momentum,

Trilliant has expanded our presence in Europe, Asia,

and Latin America. With headquarters in Silicon

Valley and presence around the world, Trilliant is

the true embodiment of a global smart grid

company.



Trilliant sees Europe, Asia and Latin America to be

places where the Smart Grid will take off in 2012

and beyond. What is important is having solutions

that help utilities in these regions solve business

problems. It‗s not just about the technology, but

also about helping utilities solve real-world

problems. Utilities around the world operate in

different regulatory structures and environments

and have different business drivers. What is

important is having the expertise and flexible end-

to-end platform solutions that can help these

utilities solve their business problems and

implement various applications, ranging from

advanced metering, to distribution automation, to

consumer applications.

Freescale Semiconductor

Derek Phillips

Marketing

(Smart Energy Segment, Residential)



2012 started with Freescale‘s pre-paid meter

announcement and through the year we will invest

in our metering portfolio including higher

performance, higher resolution analog signal

acquisition, and more security. In addition, we will

continue to advance our solutions for last mile

communications and data concentrators. To

augment both our metering and home energy

management solutions, we look forward to offering

new solutions for ZigBee® SEP 2.0 that will

complement our ZigBee SE 1.1 and ZigBee HA

products. With a 15 year longevity program and

proven quality, Freescale‘ s smart energy solutions

will also be promoted in utility and substation

automation as well as distribution network

communication.






Per the space in general, we see the smart meter

market continuing its growth throughout the world

bringing with it the need for data concentrators,

neighborhood area networks and the systems to

tie it all together. In the North American markets

and beyond, more smart meters will be enabled to

provide communication into the home. We

anticipate this could kick start the demand for

connected devices inside the home. Whether

connected to the meter or not, we see more

connected thermostats, appliances and lock sets

coming to market and starting to tie home energy

management with a broader theme around

efficiency, convenience and security.

AT&T

Ed Davalos

Director, Product Management

(Utility/Smart Grid – Mobility)



In 2012, we plan to focus our smart grid strategy on

providing end-to-end solutions for our utility

customers – rather than simple connectivity. We

initiated this effort in 2011 with the announcement

of a resale agreement with SmartSynch, which

enables us to offer an entire package of smart grid

products and services – smart meters, data

collection software and professional services –

directly to our utility customers from AT&T.

Throughout the year, we intend to continue

forming relationships with key industry players to

further strengthen the AT&T smart grid ecosystem.

We‘ll also look to the development of more ―smart

applications‖ for analyzing meter data and

improving utility efficiency.



Over the last several years, we‘ve seen strong

demand for smart grid solutions – and we expect

that trend to continue in 2012. As more and more

utility providers adopt smart grids, I believe that

we‘ll see continued development of innovative

applications and devices to support efficient

energy use. We expect that the cloud will take on

a more critical role in the smart grid space for

hosting metering data and applications.

With these developments, utilities and smart grid

providers will also be able to provide greater insight

and education to consumers on their energy

usage. I imagine that 2012 will present many

opportunities for people to reduce consumption,

improve environmental sustainability and save

money on their utility bills.




Cooper Power Systems

Tom Pitstick

Vice President

Energy Automation Systems Business Unit



Cooper Power Systems will continue to invest in our

Advanced Metering Infrastructure (AMI), Demand

Response (DR), and grid automation solutions with

a number of interesting new products and product

improvements being launched in 2012. Our

solutions aren‘t new to the market. They are field-

proven and installed at hundreds of utilities around

the world. We are also unique in the industry in our

expertise and ability to provide solutions that span

from system studies and analysis through to the

apparatus, software, and communications that

improve reliability and power quality on the grid.

We are also the only AMI vendor with true, best-in-

class demand response and distribution

automation expertise,‖ explained Tom Pitstick, vice

president, energy automation solutions business

unit of Cooper Power Systems.


Grid taking shape in ’12; what’s important; what’s at

stake?

The Smart Grid isn‘t new; it‘s a new word for what‘s

been an ongoing trend to automate the electric

grid over the past few decades,

and Cooper Power Systems has been directly

involved for many years in these activities and

projects across our product lines. Over the past few

years, consumer-facing projects such as

Advanced Metering Infrastructure (AMI) and

Demand Response (DR) have garnered much of

the attention of analysts and politicians. While

these applications are very important and

continue to deliver substantial value for utility

customers, we are starting to see more balance in

the discussions to include grid automation,‖ said

Tom Pitstick, vice president, energy automation

solutions business unit of Cooper Power Systems.




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