AUDIENCE PREPARATION

• Download and set up account for Foursquare (iPhone/Android)

• Download and set up Yelp (iPhone/Android)

• Follow along #SM4geolocation• Have your Apps ready!

#SM4GEOLOCAT

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GEO-LOCATION – WHAT IS IT?

REAL-WORLD GEOGRAPHIC LOCATION OF AN OBJECT

• Computers• Tablets• Other data connected

devices

GEO-LOCATION, HOW DOES IT WORK?

WHAT RELIES ON GEO-LOCATION?

WHAT RELIES ON GEO-LOCATION?

APPS

APPS

Foursquare SCVNGR

• Free for businesses• Tips and To-dos• Badges• Mayorships• Points• Special deals

• Subscription fee for businesses

• Scavenger type game

FOURSQUARE VS. SCVNGR

I always think of SCVNGR in more of the payments / couponing space.  While foursquare does have deals and specials most of what we're doing revolves around helping people discover & share the places they like most with their friends.

FOURSQUARE

FOURSQUARE – CHECK-IN

FOURSQUARE - DEMO

FOURSQUARE - FEATURES

FOURSQUARE – MERCHANT PLATFORM

SCVNGR

SCVNGR - DEMO

SCVNGR - FEATURES

SCVNGR – FOR BUSINESSES

OTHER SOCIAL NETWORKS & GEO-LOCATION

OTHER SOCIAL NETWORKS & GEO-LOCATION

Facebook - Places

Twitter - Location

Google+ - Location

Yelp – Find local

businesses

• Places• Check-in• Add

“location”• Pages

• Add location to tweets

• Add “location”

• Locate nearby bars and restaurants

• Proximity geo-location

FACEBOOK & GEO-LOCATION

TWITTER & GEO-LOCATION

GOOGLE+ & GEO-LOCATION

YELP & GEO-LOCATION

WHAT’S NEXT?

• Automatic Check-ins

• RFID (Radio Frequency Identification

• NFC (Near Field Communication)

• Augmented Reality

YELP – AUGMENTED REALITY

WHAT’S NEXT – ONE POSSIBLE FUTURE FROM GOOGLE

http://g.co/projectglass

SOCIAL REACH AND INFLUENCE