The Quiet Giant
SlideShare has a highly professional audience.
More business
owners and executives than any
other social network’s
demographic.
Large-scale social sharing
for photos
for video
for Presentations
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SlideShare’s also been called
Millions of users• Upload & share information
– More than PPT: Videos, Docs & PDFs as well• Embed into blogs & websites• Share on Facebook , Twitter & LinkedIn
for
owerPoint
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But SlideShare is really
for BUSINESS
Users can:Upload and share presentations
• Powerpoint, PDF’s, documents• Videos and webinars
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A viral content-sharing platform
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How people get to SlideShare
Two main sources of traffic
- Search: Searches often lead to SlideShare presentations
- Viral: People share presentations on social networks
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Custom Brand ur SlideShare Channels
Why Channels for
your Company?
• Branding
• Communication
• Engagement
• Lead Generation
Make it an extension of your website or brand
Cisco Canada
Cisco Data Center
Cisco Internet Solutions
Cisco Service Provider
Cisco Mobility
Go to market by business unithttp://slideshare.net/CiscoSystems
Cisco
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Generate Sales Leads
Frost & Sullivan
(in 6 months)
• 3,000 leads
• 1,000 qualified
• $125k in sales
• 50x ROI
Analytics
Where are people coming from? What content do they engage with?
What actions to they take with content? How are they sharing it?
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LinkedIn dashboard gives you• No of presentations, videos, documents showing on LinkedIn
• Views, favorites & comments on Linkedin
• Views of SlideShare widget on Linkedin profile
SlideShare – Business Model
• subscription based • basic is free, charge high-end customers• use free as marketing incentive
Freemium model
Online Advertising (Revenue driven by internet traffic)
Selling Featured Presentation Spots
Selling Pro Packages to Businesses which give them additional features
Transaction Based (charge users per transaction)
Advertising Opportunities
Created to engage this premier audience
Broad Reach Opportunities• Banners• Featured/Top Presentations• Email Newsletters
Targeted Content Opportunities• Sponsorship Units• Sponsored Channels
Customized Opportunities• Custom Brand Channels• Sponsored Contests
Leaderboard (728x90)
Logo(140x17)
Display Ads
300x250
In Player(468x60)
Featured/Top PresentationsThe only paid advertising on home page
Featured 500 views/day
Top1,000
views/day
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Homepage Sponsorship
• Reach an elite audience as they browse content
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Presentation Player Sponsorship
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Brand logo on Player throughout entire Slideshow
Custom widget will runwherever SlideShare content is embedded
Logo next to Related Slideshowsat end of Presentation
Widget Sponsorship
Brand Logo
Brand Logo on every presentation page
Sponsorship of “Share Tools”
Embeds at end of
presentation
Sponsored ChannelsSponsor popular sub-sections
• Marketing• Social Media• Small Business
• Cloud Computing• Entrepreneurship• IT
Sample Channels include:
Customized Brand Header on Every Channel Page
Watermark on every
slide player & embed
Custom Brand ChannelsCreate a “home” on SlideShare
• Subscribing to the channel• Viewing• Downloading
• Sharing• Favoriting• Commenting
Allow users to engage with brands by:
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Channel: MS Office
MS Office
Objective: Microsoft wanted to generate awareness of uses for Microsoft Office outside of the office and in the home.
Tactics: MS Office launched the Parent’s Toolbox Channel on SlideShare as a vehicle to engage users around both professional and user-generated examples of Microsoft Office documents for use in the home (e.g., Excel for a family budget, PPT for designing invitations, etc.).Results: Over three months, the Channel generated:- 290 K pageviews- 178 K visits- 2:34 avg. time- 406 user documents uploaded- 15,728 document engagement activities- 1,425 posts- 468 Channel Followers- 158 Users joined Channel sub-groups- 3,146 views of Channel videos- 105 user tweets about Channel
-See the Channel at http://www.slideshare.net/microsoftoffice
MS Office
Objective: Microsoft wanted to generate awareness of uses for Microsoft Office outside of the office and in the home.
Tactics: MS Office launched the Parent’s Toolbox Channel on SlideShare as a vehicle to engage users around both professional and user-generated examples of Microsoft Office documents for use in the home (e.g., Excel for a family budget, PPT for designing invitations, etc.).Results: Over three months, the Channel generated:- 290 K pageviews- 178 K visits- 2:34 avg. time- 406 user documents uploaded- 15,728 document engagement activities- 1,425 posts- 468 Channel Followers- 158 Users joined Channel sub-groups- 3,146 views of Channel videos- 105 user tweets about Channel
-See the Channel at http://www.slideshare.net/microsoftoffice
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SlideShare Pro Account Subscriptions
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Advertising PartnersYou’re in Good Company
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