Content marketing: 7 tips for travel businesses
Content marketing is important to travel businesses
• 45% of travellers visit a search engine before any other site.*
Content helps drive SEO activity and boost Google rankings.
• 57% of travellers start researching online more than three
months before they intend to go away.* Content supports
long term engagement.
• Four in five travellers abandon bookings before completion.**
Content supports every stage of the customer journey.
* Quill research, **Tnooz.com
#TTE15
“Content marketing: driving revenue and reputation by
delivering meaningful content experiences that add
genuine value to the lives of your customers.”
#TTE15
Simple to define…
Traditional models of
content creation are no
longer fit for purpose.
#TTE15
…difficult to deliver
#1. Ownership
• A single point of ownership
• Defined areas of responsibility
#TTE15
#2. Integration
• Across marketing channels
• Within agency roster
#TTE15
#3. Resources
• Predefined budgets
• Specialist content creators
• Editing expertise
#TTE15
#4. Strategy
• Managed the same way as any other
marketing activity
• Clearly defined objectives, aligned with
wider business goals
#TTE15
#5. Processes
• No complex email chains and
spreadsheets
• Content stored and edited in a central
location
• Project management tools
#TTE15
#6. Measure
• Continuous analysis and optimisation
• ROI calculated using the fully loaded cost
of content
#TTE15
#7. Quality
• Consistent tone of voice
• Standardised processes
• Localised for different markets
#TTE15
We are global content marketing specialists, purpose-
built to deliver high performance content
for brands.
#TTE15
About Quill
The consumer take on
travel contentQuill research
• 64% of travellers know where they want
to go before going online.
• 36% go online to find inspiration.
• 53% would find it very useful to know how
expensive a destination is before booking
while 62% want to know about visa
requirements.
• 27% booked a holiday in January 2015
Click here to read more.
Making people think
www.quillcontent.com
We exist to make the
Internet a more inspiring
place to be.
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