Download pdf - Sete Report 2021

Transcript
  • 1")61#1 6"*"TOY1+*" 6:616"

    +TIPUOSULCN 1SPVSMBULCN 1?QEUVOJCN 2021FL\SMU (HVZTU /O[R[NTWTU

  • 2 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    563@6(F-6?

    AVN] S:V\] QTX:Q]Z] 03

    ESZ\QDWY\U 05

    8]ZTG[VNYU RV[MXZIX

    Sun & Beach 12

    City Break 18

    MICE 22

    5[O\Z\WZ\SMU A[PV\WQMU 26

    ]PZ\SMU A[PV\WQMU 28

    @]ZV\SMU A[PV\WQMU 32

    KPQRYVHWQ]Z] 34

  • 3E I K ? * * >

    AVN] S:V\] QTX:Q]Z]

    6@K?**>

    A] YRMQYX] 8-10 EVMX\] [ A[PV\WQMU B] ]R[ZYOJWY\ S\XTZDV\] L:X]QT ZTU YOOTX\SDU [\S[X[QN]U. O\ EUQ=RQHN QKUOLFKSQN =V 7=DOTIR SV 22-24 QLVS., QY R]VHOOTOT]:1TWT ZTU QJWTU L]RHXTU ]XH Z]1NL\. H WPX[O\SD WPXY\W4[VH (WY WEJWT QY Z[ 2013) WY AE:1 =V QHRVU 45-48 EUO. 6IP> (+16 L\W. 6PVC) S]\ ~1 YS]Z. BJWY\U YVG]WN]U(+300 E\O\HLYU)

    > S:V\] RV[ZYV]\MZTZ] YNX]\ T EMJUTIPBHV QRCN UO?IPT; LVU EUV7TPTKTUMJFRTI?VPST7IGVLHTI KPTCRSAR. E[PX [V\WZYN F2U L;PUV KPTCRSV, S]BCU S]\ Q\] WY\VH]RM WPQROTVIQ]Z\SH S]\ Y1Y\L\SYPQJX] RV[MXZ]. *\] SHBY JX] ]RM Z] S:V\] RV[MXZ]JEY\ ]X]RZPEBYN Y1Y\L\SYPQJX[ ROHX[ R[P RYV\O]Q0HXY\ ZTX S]ZHOOTOT WZV]ZTG\SD ]G[VHU, ZQTQ]Z[R[NTWT RYO]ZYN]U, ]XHRZP1T PR[L[QCX S]\ WZV]ZTG\SD RV[CBTWTU

    *\] ZTX RYVN[L[ 2014-2020 B] EVY\]WZYN V;2MOM SAR JFOAR QS@OUAR QKQRE;OQAR.]W\SM QJV[U ZIX ]R]\Z[:QYXIX YRYXL:WYIX ]4[VH ZTX WZ[EYPQJXT ]X]0HBQ\WT S]Z]OPQHZIX S]\ ZTX YXNWEPWT S]\ LTQ\[PVGN] XJIX PTODU R[\MZTZ]U PR[L[QCX G\] Z[ X]PZ\SM Z[PV\WQM. 8V]Z\S[N S]\ S[\X[Z\S[N RMV[\ (R.E. 6K5?) B] RVJRY\ X] ]1\[R[\TB[:XRV[WYSZ\SH, CWZY X] 0YOZ\IBYN T ]R[ZYOYWQ]Z\SMZTZH Z[PU S]\ X] ]R[ZYOJW[PX RMO[JO1TU S]\ \L\IZ\SCX YRYXLPZ\SCX SY4]O]NIX

    1 ?65: ?S]BHV\WZ[ 6BX\SM 5V[MX

    1

    2

    3

    +TIPUOSULCN 1SPVSMBULCN 1?QEUVOJCN FL\SMU (HVZTU /O[R[NTWTU

  • 4 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    68A@->K6@K

    > ]XHRZP1T Z[P A[PV\WQ[: Z] YRMQYX] EVMX\] QY 0HWT ZTX ]XHOPWT MOIX ZIX L;PUAR KPTCRSAR S]\ ]G[VCX

    2013

    17,5 22-24

    22

    27

    )UQ=RQHN V7H2QUN6S]Z[QQ:V\]

    1IRTGULCN S$HPTN.\U YPVC

    16%

    661

    657

    +TIPUOSUL@ .:..\U YPVC

    31-34

    41-44

    19-20%

    985-1.044

    750-800

    2021 5[W[WZ\]N] QYZ]0[OD (-.F.)

    }+31%

    +TIPUOSUL@ .:.1IRTGUL@ .:. TULTRTJHVN

    1IRTGULFN =FOQUN QPBVOHVN1(\O\HLYU

    )VKDRM / QKHOLQ!M6PVC

    +48%

    +57%

    +3,5pp

    +53%

    +18%

    1 *\] Z\U BJWY\U YVG]WN]U, JZ[U YSSNXTWTU YNX]\ Z[ 2012 | 5TGD: IMF EuroStat

    6 S:V\YU, 2 PR[WZTV\SZ\SJU S]\ 4 Y1Y\L\SYPQJXYU S]ZTG[VNYU Z[PV\WZ\SCX RV[MXZIX}.gro T[PV\WQMUEco T[PV\WQMUGastro T[PV\WQMU

    )PVOSMPUCSMSQN

    3M MGULHV

    6I$AHV

    Sun & Beach "VISULCN +TIPUOJCN

    City Break VSPULCN +TIPUOJCN

    :TGUSUOSULCN/PMOLQISULCN

    MICE

    8:V\YU S]ZTG[VNYU RV[MXZIX

    KTOSMPULSULFN LVSMBTPHQN

    GGQN Q2QUEULQIJFRQN LVSMBTPHQN

    6KHOLQ!M OQ BRAOST;N/7HGTIN

    UV LD=Q KPTTRSUL@ LVSMBTPHV:

    1SPVSMBUL@ KPTCRSTN1SPVSMBUL@ VBTPDN1SPVSMBUL@ VRD LVSMBTPHV QKUOLQKS>RKTETJFN (PO\SJU, HPOYU, YR\E. RYV\0HOO[X)1SPVSMBUL@ KPT>=MOMN

    1

    2

    3

    4

    5

  • 56 8 A @ - > K 6 @ K

    A] L\]4[VYZ\SH RV[4NO L]RHXTU YR\WSYRZCX ]XH ]G[VH RV[JOYPWTU B] ]1\[R[\TB[:X G\] ZTX KPTSQPVUTKTHMOM SAR VBTP>R

    }

    230

    602

    620

    599

    3.8221

    300

    2.109

    977

    1.9211

    479

    848

    320

    9.1471

    374

    12

    875

    1.4931

    15.518

    416

    378

    358

    128

    216

    991

    784

    782

    739

    658

    640

    596

    736

    1.139

    1.133

    1.079

    1.128

    646

    92

    148

    72

    66

    76

    162

    104

    135

    122

    104

    117

    116

    119

    156

    223

    169

    169

    121

    6KUOLFKSQN(\O\HLYU

    #FOM EVKDRM VRD SV2HEU6PVC

    #FOM MJQP@OUV EVKDRM6PVC

    >PQN:QPUT?FN

    VGLDRUV

    EIP>KM

    Long haul & VRVEICJQRQN

    QRULC O;RTGT

    5>*>: AVHRY ] ZTU 6OOHL[U, UNWTO

    68A@->K6@K

  • 6 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    SUNBEACH

  • 78 ? A > * F 3 @ ? S U N & B E A C H

    8:V\YU RV[ZYV]\MZTZYU G\] ZTX ]XHRZP1T Z[P Sun & Beach

    *V=TPUOJCN LVU KPTSQPVUTKTHMOM ;KT-KPTCRSAR R[P ]RYPB:X[XZ]\ WY S]ZTG[VNYU YR\WSYRZCX PTOMZYVTU SOHWTU/R[\MZTZ]U S]\ L]RHXTU

    KZV]ZTG\SD RV[ZYV]\[R[NTWT ]G[VCX QY 0HWT Z[ :[U ZTU JFOMN EVKDRMN, ZTX VKCOSVOM IU RV[U Z[PU ]XZ]GIX\WZJU S]\ Z\U JQGGTRSULFN KPTTKSULFN

    1SPVSMBULFN KVPQJ4DOQUN WZ[X Z[QJ] ZIX PR[L[QCX (LPX]Q\SM S]\ PRTVYWNYU ]YV[LV[QNIX, B]OHWW\YU QYZ]4[VJU)

    .TQ\[PVGN] WPWZDQ]Z[U S]ZTG[V\[R[NTWTU S]\ RV[CBTWTU 3 YR\RJLIX: .RV=QAPMJFRM KUOSTKTHMOM R[\MZTZ]U (]WZJV\], SOY\L\H) FV\WQMU S]\ L\]RNWZYPWT QY 0HWT UEUVHSQPV ?VPVLSMPUOSULD .TQ\[PVGN] S]\ RV[CBTWT QJVSUL>R QRTS@SAR (Themes)

    6R]XY1JZ]WT S\XDZVIX G\] ZTX VRDKSI2M 2QRTET?QUVLT; EIRVJULT; QY WZME[ ZTX L\YPSMOPXWT ZTU ]OO]GDU Z[P QNGQ]Z[U R[\MZTZ]U, ZTX ]X]0HBQ\WT S]Z]OPQHZIX S]\ ZTX \W[VV[RTQJXT ]XHRZP1T

    )UVJCP7AOM KPTCRSAR LVU KPTOKV=QU>R KPT>=MOMN RHXI WY 3 H1[XYU: 5V[[V\WQMU, 6R\WSJRZYU, YQ]Z\SJU YXMZTZYU

    1

    2

    3

    4

    5

    6

  • 8 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    53FK K/>A>K>

    F\ ]G[VJU RVJRY\ X] RV[ZYV]\[R[\TB[:X QY 0HWT Z[ QJGYB[U ZTU ]G[VHU, Z[ VBTPVOSULC KPT7HG S]\ZT LPX]ZMZTZ] ]:1TWTU ZTU QJWTU L]RHXTU

    }

    (000 ]4N1Y\U)#FBQ=TN VBTPDN OSMR 6GGDEV

    50

    45

    40

    35

    30

    25

    20

    15

    10

    5

    00 200 400 600 800 1,000 2,000 2,200

    )VRHV1TIMEHV

    "TP4MBHV

    AOOHV

    SVGHV

    QPJVRHV

    .BBGHV VGGHV

    FGBUT

    )UV7TPD OSM EVKDRM JQ OMJVRSULCSQPT VRSVBARUOS@

    *PUS@PUV TJVETKTHMOMN

    %

    A[ QJGYB[U Z[P S:SO[P ]XZ\WZ[\EYN WZT L]RHXT ]XH Z]1NL\WZTX 6OOHL]1T RV[ZYV]\MZTZ]2T RV[ZYV]\MZTZ]3T RV[ZYV]\MZTZ]4T RV[ZYV]\MZTZ]

    JDEV 1 JDEV 2 JDEV 3 JDEV 4

    /TOD WTQ]WN]/ QYGHOT LPX]ZMZTZ]G\] ]:1TWT L]RHXTU(OMGI Z[P QYGJB[PUZTU ]G[VHU RV[JOYPWTU)

    -YGHOT LPX]ZMZTZ] G\] ]:1TWT L]RHXTU(]X]LPMQYXYU ]G[VJU)

    -JZV\] LPX]ZMZTZ]G\] ]:1TWT L]RHXTU

    -YGHO[U MGS[U -E]QTOJU ]R[LMWY\U

    5>*>: Euromonitor, UNWTO, AVHRY ] ZTU 6OOHL[U

  • 98 ? A > * F 3 @ ? S U N & B E A C H

    1 -YW[U [ V[U @WR]X\]U2 KZ]BQ\WQYX[U QYW[U [V[U 8]X]V\IX XTWIX, ]OY]V\LIX XTWIX S]\ ?XL]O[PW\ ]U 3 KZ]BQ\WQY X[U QY W[U [V[U -]LV\ZTU S]\ ]VSYOIXTU4 KZ]BQ\WQYX[U QYW[U [V[U PR[O[\RTU @WR]X\]U5>*>: 6.KA?A, Instituto National de Estadistica

    .@?F3F5F@>K> 8?@ 6@K(/K> AF/ SUN & BEACH

    68A@->K6@K

    KZTX 6OOHL] T S]ZTG[V\[R[NTWT B] JRVYRY X] L[QTBYN G:VI]RM 3 WPQROTVIQ]Z\S[:U Z[QYNU G\] X] LTQ\[PVGDWY\ 1YSHB]V]USP1 G\] SHBY RV[[V\WQM S]\ WZT WPXJEY\] YGS]ZHWZ]WT L\]Q[XDU

    }

    F WZME[U YNX]\ T R[\[Z\SD ]X]0HBQ\WT ZIX L\]BJW\QIX SO\XCX}5>*>: KPXYXZY:1Y\U QY Y\L\S[:U

    1 USP: Unique Selling Proposition

    :PTVUPQSULFN KTGGVKGFN LVSMBTPUTKTU@OQUN

    6RUVHV IKT?PQASUL@ KUOSTKTHMOM

    :VPVEQHBJVSV:- ?WZJV\] G\] 1YX[L[EYN]- 8OY\L\H G\] YX[\S\] MQYX] LIQHZ\]

    :PTVUPQSULFN KTGGVKGFN LVSMBTPUTKTU@OQUN

    :TUCSMSVVPVLSMPUOSULD QJVSULFN QRCSMSQN

    A

    B

    QRTET?QUVLFN LGHRQN 5* LVU 4* AN KTOTOSC SAR OIRTGUL>R LGUR>R#FOTN CPTN

    *;PUTU KPTTPUOJTH BUV Sun & Beach

    :VPVEQHBJVSV:5[OPZYOJU5]V]L[W\]SMBoutique

    )UQ=RFN OMJQHT VRV7TPDN16OOHL]

    )UQ=RFN OMJQHT VRV7TPDN2

    MZ\[ ?\G]N[8VDZT

    8YXZV\SD -]SYL[XN] (EIVNU YWW]O.)

    @MX\] TW\H

    MVY\[ ?\G]N[

    ?ZZ\SD (QMX[ XTW\H Z[P K]VIX\S[:)

    50

    58

    51

    401525

    1635

    50212932141828820

    20713-1 1110

    :CGQUN

    6RVGGVLSULTH KPTTPUOJTH

    )UQ=RFN OMJQHT VRV7TPDN3ABDX]YWW]O[XNST

    )UQ=RFN OMJQHT VRV7TPDN4

    .PZ\SD 6OOHL]5YO[RMXXTW[U

    YWW]ON]

    ?X]Z[O\SD -]SYL[XN]-VHST

    RY\V[U

    8YXZV\SD -]SYL[XN]

    .PZ\SD -]SYL[XN]

    40

    371720

    3315182891927918

    2391422517

    -2 1513

    57502327432419

    :VPVEQHBJVSV:5[O\Z\WQMU?GV[Z[PV\WQMU*]WZV[X[QN]F\S[GJXY\]

  • 10 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    CITYBREAK

  • 118 ? A > * F 3 @ ? C I T Y B R E A K

    8:V\YU RV[ZYV]\MZTZYU G\] ZTX ]XHRZP1T Z[P City Break

    J7VOM OSUN 2 JMSPTKTGUSULFN KQPUT?FN QY ]RYPBYN]U RZDWY\U WZ\U 0]W\SJU ]G[VJU(?BDX] S]\ YWW]O[XNST) S]\ YWZN]WT WY ]G[VJU QY L\HVSY\] RZDWTU

  • 12 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    53FK K/>A>K>

    City break: W:XZ[Q] Z]1NL\] (2-3 TQYVCX) [ S:V\[U WS[RMU ZIX [R[NIX YNX]\ T QKHOLQ!M V2UT=FVSAR LVU QLEMG>OQAR ZTU RMOTU

    F\ S:V\YU RMOY\U EZN [PX WY RYV\WWMZYV] Z[P YXMU ]XZ\RV[WIRYPZ\SH WZ[\EYN]

    > L\HVSY\] ZIX YSLTOCWYIX R[\SNOOY\ ]RM QN] QJV] JIU RYV\WWMZYV[ ]RM JX] QDX]

    } :TGUSUOJCN/ SF?RM

    ?VE]\[O[G\S[N ECV[\Q[PWYN], ]VE\ZYSZ[X\SH QXTQYN]

    +F?RMYWZ\0HO, BY]ZV\SJU R]V]WZHWY\U, Q[PW\SD, SZO.

    .=GMSUOJCN5YV\[L\SJU ]BOTZ\SJU L\[VG]XCWY\U8HBY [VG]XIQJXT YSLDOIWT R[P WZ[EY:Y\ WZTX RV[WJOSPWT Z[PV\WZCX

    :QPU4DGGTR5YV\[EJU WPWEYZ\WQJXYU QY ]XHR]PWT MRIU: YQ]Z\SHRHVS], R]V]B]OHWW\YU RYV\[EJU, SZO.

    VOSPTRTJHV6BX\SD S]\ L\YBXDU S[P NX],]RM R]V]L[W\]SH S]\ 0V]0YPQJX] YWZ\]ZMV\]

    Shopping?G[VJU Z[R\SCX RV[MXZIX S]\ YR\O[GJU QML]U

    "I?SQPUR@ $A@-R]V, SO]QR, Q[PW\SJU WSTXJU, SZO.

    +DOQUN/StyleF R]OQMU Q\]U RMOTU G\] Q\] WPGSYSV\QJXT S]ZTG[VN]

    *;PUV OSTU?QHV SMN KCGMN:

    6LEMG>OQUN:

    5>*>: KPXYXZY:1Y\U QY Y\L\S[:U

    > RMOT ZTU ]VSYOCXTU JEY\ LTQ\[PVGDWY\ JX] [O[SOTVIQJX[ RVMGV]QQ] YSLTOCWYIX R[P S]B\WZ[:X ZTX RMOT RMO[ JO1TU G\] Z[PU Z[PVNWZYU

    F E]V]SZDV]U ZIX YSLTOCWYIX YSZYNXYZ]\ ]RM ZT Q[PW\SD S]\ Z[X ]BOTZ\WQM QJEV\ Z\U BVTWSYPZ\SJU YSLTOCWY\U

    ATX NL\] WZ\GQD, Z[ TQYV[OMG\[ RYV\O]Q0HXY\ ZMW[ YPVJIU GXIWZJU YSLTOCWY\U, S]BCU S]\ YSLTOCWY\U Q\SVMZYVTU SONQ]S]U R[P ]RYPB:X[XZ]\ WY WPGSYSV\QJX[ S[\XM

    FVG]XCX[XZ]\ YR]X]O]Q0]XMQYXYU ]OOH S]\ JSZ]SZYU YSLTOCWY\U

    +T KVPDEQUBJV SMN VPLQG>RMN

    5>*>: A:R[U

  • 138 ? A > * F 3 @ ? C I T Y B R E A K

    F\ BYQ]Z\S[N RYVNR]Z[\ QR[V[:X X] QRUO?;OTIR ZTX YQRY\VN] ZIX Z[PV\WZCX WZTX RMOT WEYZ\SH GVDG[V] S]\ QY E]QTOM SMWZ[U

    FV\WQMU

    } #ULP@N EUDPLQUVN KQPHKVSTU (1-2 CVYU) WY RYV\[EJU QY Y:S[OT RVMW0]WT G\] RY [:U .\]LV[QJU QJW] ]RM QKUGQBJFRV V2UT=FVSV S]\ QJKQUPHQN ZTU RMOTU R[P JE[PX JX] S[\XM BJQ]

    (R.E., Q[PWYN], ]VE]\[O[G\S[N ECV[\, R]V]O\]S[N [L[N)

    KZME[\ .TQ\[PVGN] QJKQUPU>R G:VI ]RM WPGSYSV\QJX] BJQ]Z] QY E]QTOM SMWZ[U 6RHO?IOM SMN QULCRVN SMN KCGMN QJWI ZTU L\[EJZYPWTU Z[P Z[PV\WQ[: WY ]X]Q[V4IQJXYU CXYU :PT>=MOM HOOIX WZ[\EYNIX ZIX L\]S[RCX WZTX RMOT .;2MOM SMN EVKDRMN WY S]Z]WZDQ]Z], Q[PWYN], YSLTOCWY\U S]\ HOO]

    5V[]R]\Z[:QYX] IOULC KQPU4DGGTR: 8]B]V\MZTZ] S]\ PG\Y\XD ECVIX, YQ4HX\WT [LCX S]\ RHVSIX QY S]OO\ZYEX\SJU R]VYQ0HWY\U, ]X]R]O]\CWY\U SOR.

    .O7DGQUV LVU EMJCOUV SD2M: ?WZPX[Q\SD R]V[PWN], RYV\[V\WQMU LPWQYXCX YR\RZCWYIX ]RM R[VYNYUL\]Q]VZPVN]U, WPX[O\SD ]W4HOY\]

    PBVRAJFRM LVU Q;LTGV VLTGTI=T;JQRM QJKQUPHV: 6P]XHGXIWZ[\ EHVZYU, WDQ]XWT Z[PV\WZ\SCX Q[X[R]Z\CX, Y:S[OT RVMW0]WT S]\ RV[W0]W\QMZZTZ], WTQYN] L\]LV]WZ\SDU ROTV[4MVTWTU, YSRZCWY\U WY S]Z]WZDQ]Z], W:XLYWT QY QJW] Q] \SDU QYZ]4[VHU, RY [LV[QTQJX] Q[X[RHZ\]

  • 14 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    MEETINGSINCENTIVESCONFERENCESEXCIBITIONS

  • 158 ? A > * F 3 @ ? M I C E

    8:V\YU RV[ZYV]\MZTZYU G\] ZTX ]XHRZP1T Z[P MICE

    ?R[ZYOYWQ]Z\SD LDGI!M SAR 3 L;PUAR STJFAR SMN 4UTJM?VRHVN OIRQEPHAR, (PGYN]U, ZYEX[O[GN]U, S]\ YR\WZDQTU) ]1\[R[\CXZ]U R]VHOOTO] S]\ ZTX WPXH4Y\] ZTU 6OOHL]U QY HOO[PU Z[QYNU (R.E., GYIVGN], QYZ]4[VJU)

    J7VOM OSUN JULP@N LVU JQOVHVN LGHJVLVN QLEMG>OQUN (YSLTOCWY\U QY 85% ZTU ]G[VHU) S]\ ]1\[R[NTWT ZIX YZDW\IX YSLTOCWYIX (> 55% Z[P WPXMO[P ZIX YR]X]O]Q0]XMQYXIX YSLTOCWYIX) QY L[QTQJXTRYO]Z[SYXZV\SD RV[WJGG\WT

    5ODVTU V2UTKTHMOM SAR I7UOSDJQRAR ETJ>R SMN KCGMN (\LNIU ZIX 1YX[L[EYNIX),S]BCU S]\ YR\OYGQJXIX YX]OO]SZ\SCX PR[L[QCX (R.E. BJ]ZV], Q[PWYN])

    .2UTKTHMOM STI LFRSPTI +VQ-*4T-"ST (S]\ 0YOZNIWT ZTU YRYXLPZ\SDU ]RML[WTU,YXLYE[QJXIU QJWI YQR[V\SCX EVDWYIX) IU WPXYLV\]SM SJXZV[ G\] ZTX ]XHLY\1T ZTUZ]PZMZTZ]U ZTU RMOTU IU RV[[V\WQ[: MICE

    6X\WEPQJX[U WPXZ[X\WQMU S]\ YR]GGYOQ]Z\SD L\]EYNV\WT ZTU L\]L\S]WN]U PR[0[ODU RV[W4[VCX G\] WPXYLV\]SJU YSLTOCWY\U: JWR\WT Z[P 6=RULT; PV7QHTI 1IRQEPHAR QY ]XZ\SYNQYX[ Z[ QHVSYZ\XGS, Z\U RI-ODWY\U S]\ Z\U RV[W4[VJU G\] YSLTOCWY\U, ZT L\SZ:IWT QY L\YBXYNU [VG]X\WQ[:U, S]\ Z[WPXZ[X\WQM ZIX Z[R\SCX GV]4YNIX WPXYLVNIX

    FOKUOM BPV7QHAR OIRQEPHAR WY YRNRYL[ RMOTU S]\ RYV]\ZJVI YXLPXHQIWT ZIXP4\WZHQYXIX GV]4YNIX QY ]XZ\SYNQYX[ ZTX ]XHRZP1T L\]4TQ\WZ\S[: PO\S[: WY YRNRYL[RMOTU, Z[ OIRSTRUOJC JQSV2; SAR QREUV7QPTJFRAR JQP>R S]\ Z\U RIODWY\U/ RV[-W4[VJU WY L\YBXYNU [VG]X\WQ[:U / YZ]\VYNYU

    1

    2

    3

    4

    5

  • 16 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    68A@->K6@K

    F\ WTQ]XZ\SJU ]G[VJU Z[P MICE YNX]\ SPVNIU SOHL[\/Z[QYNU(/GYN], 6R\WZDQYU, AYEX[O[GN])

    6KUOS. BQHVN1

    +Q?RTGTBHV6KUOS@JM

    1814

    13

    7

    15 17

    5544

    43333

    14

    :VBLCOJUV OIRFEPUV VRD LGDET

    }

    ~75% ZIX YSLTOCWYIX JE[PX 50-500 WPQQYZJE[XZYU }

    UTJM?VRHV2

    % ]:1TWT

    250-499 26 15

    *TURARULFN QKUOS@JQN6LKVHEQIOM"TJULFN QKUOS@JQNULTRTJULD)UTHLMOM QKU?QUP@OQAR #QSV7TPFN6JKCPUT QAPBHV:TGUSUOJCN

    GGT

    -50-149

    150-249

    26 421 7

    7 16

    3 10

    2 10

    1 16

    0 6

    500-999

    1.000-1.999

    2.000-2.999

    3.000-4.999

    5.000-10.000

    >10.000

    :TOTOSC, 20081

    % QYNIWT ?QYZH0OTZT

    1IJJQSF?TRSQN?V\BQMU

    #QPHEUT VBTPDN?V\BQMU

    +DOM2000-08

    6LSUJ>JQRM LVSVRTJ@ EVKDRMN5[W[WZM

    +T 88% SAR OIRQEPHAR KPTOQGL;QUGUBCSQPTIN VKC 500 OIRFEPTIN, QR> ST 78% SMN OIRTGUL@N EVKDRMNV7TPD OIRFEPUV JF?PU 5.000 DSTJV

    V;2MOM SAR JULP>R OIRQEPHAR IKTBPVJJH$QU SMR VRDBLM BUV VH=TIOQNLVU ?>PTIN break-out OSUN QBLVSVOSDOQUN

    1 8PVNIU T \]ZV\SD YR\WZDQT 2 ?PZ[S\XTZ[0\[QTE]XN], RYZVYO]SD 0\[QTE]XN], GYX\SD 0\[QTE]XN] 5>*>: International Congress and Convention Association (ICCA), 2008

    45%

  • 178 ? A > * F 3 @ ? M I C E

    1 6R]GGYOQ]ZNYU .\[VG]XIZJU KPXYLVNIX 5>*>: KPXYXZY:1Y\U QY Y\L\S[:U

    :PT>=MOM

    5]V[ED ROTV[4[V\CX G\] Z] 1YX[L[EYN] ZTU RMOTU, Z[PU WPXYLV\]S[:U ECV[PU, Z] YWZ\]ZMV\], ZTX L\]WSJL]WT, S.].

    > RV[CBTWT RV]GQ]Z[R[\YNZ]\ WPXDBIU QJWI \WZ[WYONLIX,S]BCU S]\ QJWI JXZPR[P PO\S[:, RYV\RZJVIX, S.OR..

    A] KPXZ[X\WZ\SH *V]4YN] KPXYLVNIX R]N [PX S]B[V\WZ\SM VMO[WZTX KPTOFGLIOM LVU TPBDRAOM WPXYLV\]SCX YSLTOCWYIX}

    A

    JQOVA] *V]4YN] KPXYLVNIX WPEXHWPQQYZJE[PX HQYW] WY L\]GIX\-WQ[:U G\] WPXJLV\]. KY RYVNRZIWT YR\ZPEN]U, WPXLJ[PX Z[PU L\[VG]XIZJU ZTUYSLDOIWTU QY Z[PU Z[R\S[:U 4[VYNU R[P YNX]\ ]X]GS]N[\ G\] ZT L\[VGHXIWT ZTU YSLDOIWTU,MRIU 6.K1, 1YX[L[EYN], WPXYLV\]S[:U ECV[PU

    JJQOVA] *V]4YN] KPXYLVNIX QR[VYNX] WPGEVTQ]Z[L[Z[:X ZTX RV[WRHBY\] Z[P ZIX 6.K G\]ZTX ]XHOTT SHR[\[P WPXYLVN[P

    A] *V]4YN] KPXYLVNIX PR[WZTVN [PX Z[ WPXZ[X\WQMZIX WPXYLV\]SCX YSLTOCWYIX,4JVX[XZ]U WY YR]4D Z[PU L\[VG]XIZJU ZTU YSLDOIWTU QYZ[PU YXL\]4YVMQYX[PU 4[VYNUZTU RMOTU, RV\X S]\ S]ZH ZTL\HVSY\] ZTU YSLDOIWTU

    5]V]LYNGQ]Z] ZIX 4[VJIX R[P RVJRY\ X] WPXZ[X\WZ[:XYNX]\ T ZV[E]N], [\ LTQ[Z\SJUPRTVYWNYU L\]EYNV\WTU ZIX ]R[0ODZIX, PRTVYWNYU QYZ]4[-VCX, YWZ\]ZMV\], SOR.

    )UVEULVOHV :PTO7TPDN

    1IRSTRUOJCN

    One-Stop Shop

    Venues

    Accommo-dation

    Basic safety

    Media access

    Governmentprocesses

    Accessibility(flight, taxi,

    etc.)

    Brand/Tourist

    attractions

  • 18 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    5F@A@KA@8FKAF/3@K-FK

  • 198 ? A > * F 3 @ ? 5 F @ A @ K A @ 8 F K A F / 3 @ K - F K

    8:V\YU RV[ZYV]\MZTZYU G\] ZTX ]XHRZP1TZ[P :TGUSUOSULT; +TIPUOJT;

    Q4]WT WZTX ]1\[R[NTWT Z[P 5[O\Z\WZ\S[: A[PV\WQ[: IU QKUKPCO=QSTI OSTU?QHTI(\LNIU QJWI BYQ]Z\SCX)

    ?1\[R[NTWT 5[O\Z\WZ\S[: A[PV\WQ[: IU VISCRTJTI KPTCRSTN SPVNIU G\] RV[[V\WQ[:UEIVNU \WEPVD RVMZ]WT ]1N]U WZ[ Sun & Beach, G\] ZTX YXNWEPWT ZTU RYV\4YVY\]SDU WT-Q]WN]U ZIX RV[MXZIX Z[PV\WQ[:

    5V[ZYV]\[R[NTWT S]\ VRV4D=JUOM LTPI7VHAR VP?VUTGTBUL>R ?>PAR LVU ?>PARKTGUSUOSUL@N LGMPTRTJUDN QY WZME[ X] RV[W4JV[XZ]\ R]GSMWQ\]U SOHWTU PR[L[QJU(YWZN]WT ]VE\SCX RV[WR]BY\CX WZ[PU WTQ]XZ\SMZYV[PU 25 ECV[PU)

    .RV4D=JUOM SAR 15 JQBVG;SQPAR JTIOQHAX, QJW] ]RM WZ[EYPQJXYU R]VYQ0HWY\U(LTQ\[PVGN] L\]LV]WZ\SCX YSBYQHZIX, RYV\[L\SD Y\W]GIGD Z[P XJ[P RYV\YE[QJX[P, Y\S[-X\SH YSBJQ]Z] S]\ YSBJWY\U WEYZ\SH QY ZTX YR\WZDQT, [VGHXIWT ZIX blockbuster YSBJ-WYIX WY WPXYVG]WN] QY QYGHO] L\YBXD Q[PWYN] S]\ YXNWEPWT QT-YSBYW\]SCX RV[W4[VCX,MRIU S]Z]WZDQ]Z])

    .RV4D=JUOM JQBDGAR QLEMG>OQAR LVU 7QOSU4DG G\] ZTX YXNWEPWT ZTU YOSPWZ\SMZT-ZHU Z[PU WZ[ L\YBXJU S[\XM

    KEYL\]WQMU S]\ L\]QMV4IWT Q\]U WY\VHU ]RM 2Q?APUOSFN QJKQUPHQN - EPVOSMPUCSM-SQN R[P YR\SYXZVCX[XZ]\ WZTX \S]X[R[NTWT ZIX YR\BPQ\CX ]R]\ZTZ\SCX Z[PV\WZCX (R.E.,WPQQYZ[ED WY ]X]WS]4JU S]\ ]VE]\[O[G\SJU LV]WZTV\MZTZYU ]R[S]ZHWZ]WTU QXTQYNIX)

    P@OM SMN SQ?RTGTBHVN G\] ZT 0YOZNIWT Z[P R[O\Z\WZ\S[: PRM-RV[MXZ[U (R.E., T4\]SMQ[PWYN[, T4\]SH YVG]OYN] G\] Z[PU Z[PVNWZYU)

    1

    2

    3

    4

    5

    6

    7

  • 20 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    53FK K/>A>K>

    F R[O\Z\WZ\SMU Z[PV\WQMU EQR V7TPD JCRT Q[PWYN] S]\ ]VE]\[O[G\S[:U ECV[PU}

    F\ R[O\Z\WZ\SJU YR\WSJY\U QR[V[:X X] GNX[PX YOSPWZ\SMZYVYUQY ZTX ]1\[R[NTWT O;B?PTRAR SQ?RTGTBU>R}

    :TGUSUOSUL@ LGMPTRTJUD

    6LEMG>OQUN LVU 7QOSU4DG

    :VPVETOUVLCN/GVTBPV7ULCNSTIPUOJCN

    :TGUSUOSULFN QJKQUPHQN

    PMOLQISULTH ?>PTU LVU STKT=QOHQN

    ?VE]\[O[G\S[NECV[\

    -[PW\SH 4YWZ\0HO

    A[R\SD S[POZ[:V] S]\R]V]LMWY\U

    KPQQYZ[ED WYS]OO\ZYEX\SJU

    LV]WZTV\MZTZYU(R.E.,ZJEXYU BYHQ]Z[U)

    VTWSYPZ\SJUYR\WSJY\U

    ?X]WS]4JU(CV[\

    RV[WSPXDQ]Z[U

    -[PWYN], 0\0O\[BDSYU

    YWZ\0HO S]OCX ZYEXCX

    ][GV]4\SJU\L\]\ZYVMZTZYU

    ?VE\ZYSZ[X\SJU/R[O\Z\WZ\SJU YR\WSJY\U

    ?VE\ZYSZ[X\SHQXTQYN]

    YQ]Z\SH 4YWZ\0HO

    (W\XYQH SOR.)YXHGTWT RMOYIX

    ?BOTZ\SJU YSLTOCWY\U

    (R.E. Q]V]BC-X\[U)

    YQ]Z\SJU L\]LV[QJU

    (G]WZV[X[Q\SJU,GOIWW[O[G\SYU

    SOR.)

    :TGUSUOSULCN STIPUOJCN PMOLQISULCN STIPUOJCN

    67VPJTBFN VOSUL>R TEMB>R

    *;PUV ?VPVLSMPUOSULD: YPJO\SZYU RYV\TGDWY\U, WTQYN]YXL\]4JV[XZ[U, ROTV[4[VNYUG\] ]G[VJU, YWZ\]ZMV\], 1YX[L[EYN], LVCQYX], SOR..

    :VPVEQHBJVSV: OYU [\ WTQ]XZ\SJU RMOY\U

    67VPJTBFN TEMB>RJTIOQHAR

    *;PUV ?VPVLSMPUOSULD:5YV\TGDWY\U, LTQ[4\OD YSBJQ]Z], EHVZYU ZTU Z[R[BY-WN]U, XJ] Z[P Q[PWYN[P, ROTV[4[VNYU (R.E. WC)

    :VPVEQHBJVSV: MoMA, -[PWYN[ YBX\SDU @WZ[VN]U (J] /MVST)

    67VPJTBFN TEMB>RVP?VUTGTBUL>R ?>PAR

    *;PUV ?VPVLSMPUOSULD:LPX]ZMZTZ] ]X]R]VHWZ]WTU Z[P ECV[P MRIU DZ]X WZTX ]VE]\MZTZ], YR\ROJ[X E]V]SZT-V\WZ\SH ]XZNWZ[\E] QY Z[PU [LTG[:U Q[PWYNIX

    :VPVEQHBJVSV: i-MiBAC(3CQT)

  • 218 ? A > * F 3 @ ? 5 F @ A @ K A @ 8 F K A F / 3 @ K - F K

    A] Q[PWYN] S]\ [\ ]VE]\[O[G\S[N ECV[\ R[P B] ]X]0]BQ\WB[:XB] RVJRY\ X] UQPVP?M=T;R QY WPGSYSV\QJX] SV\ZDV\]}

    6REQULSUL@ LVSMBTPUTKTHMOM JQ 4DOM SUN QGGQH!QUN OSUN IKTETJFN LVU STR VPU=JC SAR QKUOLQKS>R

    .PU=JCN QKUOLQKS>R VRD FSTN

    6GGQH!QUN OQ KTETJFN

    6OOYNY\U 0]W\SCX PR[L[QCX

    8]\W]V\]XD

    P ]XZ\XMQ[PWYN[

    5]OHZ\ ZTU3ML[P .YO4[N

    -PSDXYU

    8XIWMUFOPQRN]?SVMR[OT6BX\SM?VE]\[O[G\SMQ[PWYN[

    5]VS\XGS6XTQYVIZ\SH 4POOHL\]WC8]XZNXYU

    VOULFN & QKU=IJMSFN5OTV[4[VNYU WY 2 GOCWWYUYX]G[N/ 5IODWY\U5VMW0]WT G\] ?-6?

    VOULFN & Q2QUEULQIJFRQN6SR]\LYPZ\SH RV[GVHQQ]Z]>OYSZV[X\S[N [LTG[N>O. Y\W\ZDV\].\YPVPQJX[ IVHV\[

    (]QTOMU(]QTOJU

    /TOJU

    50E\O 100E\O 150E\O 200E\O /TOMU

    2

    4

    1

    3

    15>*>: /R[PVGYN[ 5[O\Z\WQ[: S]\ A[PV\WQ[:

    :PTSQPVUCSMSQN

    ?X]0HBQ\WT ECVIX QY RYV\WWMZYV[PU ]RM 100 E\O. YR\WSJRZYU Z[POHE\WZ[X WZ\U 0]W\SJUPR[L[QJU

    1?X]0HBQ\WT ZIX ECVIX R[P L\]BJZ[PX 0]W\SJU PR[L[QJU CWZY X] L\]BJZ[PX S]\ YR\BPQTZJU

    2?X]0HBQ\WT ZIX ECVIX QY RHXI ]RM 100 E\O. YR\WSJRZYU WZ[ YRNRYL[ Y1Y\L\SYPQJXIX PR[L[QCX

    3?X]0HBQ\WT ECVIX QY O\GMZYV[PU ]RM 100 E\O. YR\WSJRZYU WZ[ 0]W\SM S]\ YR\BPQTZM YRNRYL[

    4

  • 22 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    ?/A@8FKAF/3@K-FK

  • 8:V\YU RV[ZYV]\MZTZYU G\] ZTX ]XHRZP1T ZTU *PTIV$UFPVN

    23K A T H * F 3 @ ? ? / A @ 8 F K A F / 3 @ K - F K

    6R\SJXZVIWT ZIX RV[WR]BY\CX WZTX KPTOFGLIOM QKUOLQKS>R JQ GUJDRU QKU4H4VOMNOSMR 6GGDEV, S]\ YXNWEPWT ]ROCX YR\WSJYIX ]RM RO[N] R[P 1YS\X[:X ]RM ZVNZYUECVYU. 6R\ROJ[X, WPGSYSV\QJXT WZMEYPWT WZTX YRJSZ]WT S]\ QYZ]4[VH YR\0\0HWYIX ZIXCarnival S]\ Royal Caribbean (~70% ZTU ]G[VHU) WZTX 6OOHL]

    6REIRDJAOM SMN LPTIV$UFPVN JQ KPCO=QSQN KVPQ?CJQRQN IKMPQOHQN, SPVNIU QYYSLV[QJU WY R]VHSZ\[PU RV[[V\WQ[:U, MRIU R.E. [\ ]WZ\SJU RYV\[EJU S[XZH WZ] O\QHX\]YSSNXTWTU

    )MJUTIPBHV RFAR LVU QRHO?IOM I7UOSDJQRAR EPTJTGTBHAR WZTX ?X]Z[O\SD -YWM-GY\[ S]\ WZ[ ?\G]N[

    )MJUTIPBHV KPCO=QSAR RFAR =FOQAR VBLIPT4TGHVN G\] QYGHO] SV[P] \YVMRO[\]S]BCU S]\ YXMU RFTI VKTLGQUOSULT; SQPJVSULT; OSV=JT; G\] SV[P] \YVMRO[\] WZ[\QHX\ Z[P 5Y\V]\H

    .RDKSI2M S]\ HOOIX RV[[V\WQCX IU GUJVRU>R QKU4H4VOMN BUV LPTIV$UQPCKGTUV R.E. Z[ >VHSOY\[ (?X]Z[O\SD -YWMGY\[U S]\ ?\G]N[) S]\ ZT YWW]O[XNST (BYQ]Z\SMU, BVT-WSYPZ\SMU S]\ Z[PV\WQMU RMOTU)

    .RV4D=JUOM STI QKUKFETI Q2IKMPFSMOMN ZMW[ G\] Z] S:V\] MW[ S]\ G\] Z] LYPZY-VY:[XZ] O\QHX\] (O\QHX\] YR\0N0]WTU S]\ O\QHX\] L\JOYPWTU)

    1

    2

    3

    4

    5

    6

  • 24 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    53FK K/>A>K>

    F\ R]VHSZ\YU YSLV[QJU YNX]\ Q\] WTQ]XZ\SD RTGD YWMLIXR[P YRTVYH Y\ Z\U VKT7DOQUN SAR QSVUPQU>R}

    F\ SV[P] \JVYU YXZMU Z[P ?\G]N[P YNX]\ WPQ4JV[PWYU G\]MOYU Z\U ROYPVJU, S]BCU VI2DRTIR SV FOTEV WZTX 6OOHL]S]\ YO]E\WZ[R[\[:X Z[ SMWZ[U S]PWNQIX G\] Z\U YZ]\VNYU}

    6\W\ZDV\[8] NX[ S]\ YWZN]WT6SLV[QJU WZ\U ]SZJU

    7611

    7

    24100513

    13

    116

    32

    612

    P&L LPTIV$UFPVN (%)

    KR]OOYU L]RHXYU YRN Z[P RO[N[P1IRTGULD FOTEV8]:W\Q]5V[QDBY\YU -\WB[L[WN]AVM4\Q]-YZ]4[VJU1[L] O\QJXIX1[L] YRN Z[P RO[N[POO] J1[L] (RYV\O. WPXZDVTWTU)

    13-HVSYZ\XGS, L\[NSTWT S]\ RIODWY\U10?R[W0JWY\U

    11QUSTIPBULD FOTEV

    1 6XLY\SZ\SD S]Z]XHOIWT SV[P] \YVMRO[\[P 2.8 ZMX[PU/QNO\ 5>*>: Platts

    /TOMU R[OO]RO]W\]WZDU?5? G\] Z[ O\QHX\ YSSNXTWTUS]BCU ]PZH Z] WZ[\EYN] RV[JVE[XZ]\ ]RM ZTX YWIZY-V\SD ]G[VH

    6Z]\VN] SV[P] \JV]U OY\Z[PVGYN RO[N[ Z[ S]O[S]NV\ Z[P 2013S]\ 2014

    (VTW\Q[R[\CXZ]U Z[ >VHSOY\[ W]X O\QHX\ YSSNXTWTU YR\WSJRZYZ]\ 5 XTW\H S]\ ZTX KQ:VXT WZTX A[PVSN]

    8HBY Y0L[Q]L\]N] SV[P] \JV] QYZ]4JVY\ Z[ R[O: 2.680 YR\0HZYU S]\ JEY\ IU ]R[ZJOYWQ] WPX[O\SD L]RHXT 1.5 QLVS. WZ[ O\QHX\ YSSNXTWTU S]\ Z] YXL\HQYW] O\QHX\].

    > WPX[O\SD ]RMWZ]WT L\]LV[QDU YNX]\ 600 QNO\], O\GMZYV[ ]RM Z[ Q\WM WY W:GSV\WT QY Z[ QJW[ MV[ SV[P] \JV]U ZTU -YW[GYN[P, Y1[\S[X[QCXZ]U 1.5 QLVS. WY S]:W\Q] (6-7% STI OIRTGULT; LCOSTIN SMN LPTIV$UFPVN)

    30% ZIX YWMLIX ROJ[X ZIX Y\W\ZTVNIX RV[JVE[XZ]\]RM YSLV[QJU WZ\U ]SZJU, [\[R[NYU ]R[ZYO[:X WTQ]XZ\SMR]VHG[XZ] R[P Y1YZH [PX [\ YZ]\VNYU G\] ZTX YR\O[GD QYOO[XZ\SCX LV[Q[O[GNIX. 8HBY ECV] QR[VYN X] YRTVY-HWY\ Z\U ]XZNWZ[\EYU ]R[4H-WY\U ZIX YZ]\V\CX WY Z[R\SMYRNRYL[ ]P1HX[XZ]U ZTX R[\S\ON] ZIX YR\O[GCX S]\ ZTX RVMWBYZT ]1N] G\] Z\U YZ]\VYNYU SV[P] \JV]U

    :VPDEQUBJVEUVEPTJ@N

  • 25K A T H * F 3 @ ? ? / A @ 8 F K A F / 3 @ K - F K

    > WTQYV\XD EIVTZ\SMZTZ] Z[P 5Y\V]\H IU O\Q]X\[: JEY\4ZHWY\ WY [V\]SM YRNRYL[ G\] JQBDGV KGTHV}

    2013, KPTBPVJJVSUOJFRV EPTJTGCBUV

    *PTIV$UQPCKGTUV VRD MJFPV5HXI ]RM 250 QJZV] QDS[U

    *PTIV$UQPCKGTUV VRD MJFPV8HZI ]RM 250 QJZV] QDS[U5

    4

    321

    5

    6

    4

    3

    2

    1

    KTQYV\XD EIVTZ\SMZTZ] ?R]\Z[:QYXT EIVTZ\SMZTZ] G\] Z[ 80% ZTU WPX[O\SDU YZDW\]U SNXTWTU

    @[:O\[U ?:G[PWZ[U KYRZJQ0V\[U FSZC0V\[U

    OMJQPUR@ ?APMSULCSMSV QHRVU TPUVLD QKVPL@N BUV STR KPT-BPVJJVSUOJC STI 2013. #HV RFV =FOM VBLIPT4TGHVN VKVUSQHSVUBUV ST ?QUPUOJC SMN QKT?ULD I!MG@N $@SMOMN ?APHN OMJVRSUL@QKUEQHRAOM STI QKUKFETI Q2IKMPFSMOMN

    +V 6 JULPD VBLIPT4CGUV LPHRTRSVU QKVPL@

    5>*>: @WZ[WYONL] F5

    A[ >VHSOY\[ B] QR[V[:WY X] OY\Z[PVGDWY\ IU LCJ4TN G\] SV[P] \JVYU WZ[ ?\G]N[ S]\ ZTX ?X]Z[O\SD -YWMGY\[}

    :GQTRQLS@JVSV 8YXZV\SD Z[R[BYWN] WZTX ]X]Z[O\SD -YWMGY\[ QY QYGHO[ ]V\BQM R[\[Z\SCX RV[[V\WQCX QJW] WY QN] TQJV] SV[P] \JV]U

    6OSPWZ\SMU Z[PV\WZ\SMU RV[[V\WQMU, R[P QR[VYN X] RV[W4JVY\ YSLV[QJUWZ[ ]VE]N[ R]OHZ\ ZTU 8XIW[:

    8[VP4]NYU G]WZV[X[Q\SJU YR\O[GJU, RVYW0YPZDU ZTU PG\Y\XDU QYW[GY\]SDU L\]ZV[4DU

    2[ QYG]O:ZYV[ ]YV[LVMQ\[ WZTX 6OOHL], R[P B] QR[V[:WY X] YXYVGD-WY\ IU SMQ0[U, YHX [\ ]R]\Z[:QYXYU ]X]0]BQNWY\U RV]GQ]Z[R[\TB[:X

    \QHX\ YR\0N0]WTU YXZMU ZTU 6.6. R[P YNX]\ RV[Z\QMZYV[ ]RM HOOYU YX]OO]SZ\SJU YR\O[GJU WZTX RYV\[ED

    200 QNO\] YNX]\ T QJG\WZT ]RMWZ]WT G\][O[X:SZ\[ Z]1NL\ QY ]R[L[Z\SD S]Z]XH-OIWT S]PWNQIX

    -\] SV[P] \JV] R[P 1YS\XH ]RM Z[>VHSOY\[ QR[VYN X] 4ZHWY\ WY [R[\-[LDR[ZY WTQYN[ WZTX ?X]Z[O\SD -YWM-GY\[ QJW] WY 3 QJVYU

    5>*>: @WZ[WYONL] \QJX[U >V]SOYN[P

    305,675

    2010 2011 2012 2013

    221,562185,683

    326,822

    -28%

    -16%

    76%

    6KU4DSQN LPTIV$UFPVN

  • 26 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    K8?> ??/(>K

    .RV4D=JUOM SAR IKTETJ>R OQ STIPUOSULT;N GUJFRQN LVU JVPHRQN, SPVNIU QJWIZTU YX Y1YON1Y\ L\]L\S]WN]U \L\IZ\S[R[\DWYIX

    6KUGTB@ STKT=QOU>R BUV 15-20 RFQN JVPHRQN YR\ROJ[X ZIX WEYLNIX Z[P A?@56.?X]0HBQ\WT R]VIETQJXIX Z[PV\WZ\SCX O\Q]X\CX S]\ Q]VNXIX S]\ LTQ\[PVGN] Q]VNXIXPTODU R[\MZTZ]U R[P B] RV[WYOS:W[PX Z[PVNWZYU PTOCX Y\W[LTQHZIX

    .RV4D=JUOM SAR JVPHRAR CWZY X] Y1]W4]O\WZYN T L\]VSDU L\]BYW\QMZTZ] YXMU YOHE\-WZ[P YR\RJL[P PRTVYW\CX (24CVT L\]BYW\QMZTZ] ZIX 0]W\SCX PRTVYW\CX, R.E. TOYSZV\SDYXJVGY\], S]:W\Q], XYVM, S]\ 4]VQ]SYN[)

    6KVRQ2FSVOM ?APTSV2UL>R, 7TPTGTBUL>R, PI=JUOSUL>R LVU VRVKSI2UVL>R JFSPAR(R.E. 0YOZNIWT ZTU ]XZ]GIX\WZ\SMZTZ]U ZIX Q]VNXIX, ]X]BYCVTWT Z[P EIV[Z]1\S[: RO]\-WN[P QY E]VZ[GVH4TWT MOIX ZIX Q]VNXIX, W]4DU S]B[V\WQMU ZIX [VNIX ZIX Q]VNXIX S]\ZIX ]XZNWZ[\EIX L\S]\IQHZIX EVDWTU GTU, HVWT ZIX RYV\[V\WQCX S]QR[ZH SOR)

    1

    2

    3

    4

    8:V\YU RV[ZYV]\MZTZYU G\] ZTX ]XHRZP1T Z[PZ[PV\WQ[: 1LV7>R .RV!I?@N

    53FK K/>A>K>

    > 6OOHL] B] QR[V[:WY X] WZ[EY:WY\ WY JX] YSZYZ]QJX[LNSZP[ 15-20 KPCO=QSAR JVPHRAR}

    VOULD KPTVKVUST;JQRV8]ZHVZ\WT YBX\SDU WZV]ZTG\SDU G\] Z]WSH4T ]X]PEDU S]\ ZTX \WZ\[RO[] S]\ YR\-O[GD Z[R[BYW\CX G\] LTQ\[PVGN] Q]VNXIX

    6PBPGVHQQ\WT QY Z[ 6BX\SM (IV[Z]1\S[:KEJL\[ A[PV\WQ[:

    6R]4JU QY Z[PU LDQ[PU S]\ LTQ\[PVGN]K.@A R]VJE[XZ]U S]ZHOOTO] RV[GVHQQ]Z]]XZ]Q[\0DU

    KEJL\[ A?@56. KPWZHLYU/ ]PZMX[QYU YPS]\VNYU

    :VPDEQUBJV

    7UOSDJQRT VGUQISULC GUJDRU OSMR 6KVRAJ@ LTRSD OST VQPTEPCJUT QOOVGTRHLMN ?XYR]VSDU EVTW\Q[R[NTWT O\QYX\SCX PR[L[QCX

    4 YS]Z. ZYZV]GIX\SH G\] Z[PV\WZ\SM BJVYZV[S]\ Q]VNX]

    1SC?TN QHRVU M JQBUOSTKTHMOM SAR OIRQPBQU>R JQSV2; FPBAR VRDKSI2MN VLUR@SAR LVU KVPVLQHJQRAR JVPHRAR

  • 27K A T H * F 3 @ ? ? / A @ 8 F K A F / 3 @ K - F K

    > 6OOHL] QR[VYN X] ]1\[R[\DWY\ RYV]\ZJVI Q]VNXYU PTODU ]1N]U CWZY X] GNXY\ ]SMQT KUT VRSVBARUOSUL@JX]XZ\ ZIX ]XZ]GIX\WZCX

    }:PTOFGLIOM QOCEAR

    (]QTOD /TOD

    +;KTU JVPHRAR

    VOULFN IKMPQOHQN

    A 1IRS@PMOMB 6JKTPULFN GTLGMPAJFRQNIKMPQOHQN

    )

    6GGDEVGreece

    +TIPLHVTurkey

    *PTVSHVCroatia

    10 3 9 3

    10 11 12 5

    21 24 6 0

    #CRT 12 VKC SUN QGGMRULFN JVPHRQNKPTO7FPTIR IKMPQOHQN I!MGT; QKUKFETI LVU 6 VKC VISFN 4PHOLTRSVUOSMR KQPUT?@ SMN .SSUL@N

    5>*>: .\]LNSZP[, WPXYXZY:1Y\U

  • 28 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    @?A3@8FKAF/3@K-FK

  • 8:V\YU RV[ZYV]\MZTZYU G\] ZTX ]XHRZP1T Z[P VSPULT; +TIPUOJT;

    298 ? A > * F 3 @ ? @ ? A 3 @ 8 F K A F / 3 @ K - F K

    :G@PMN V2UTKTHMOM SMN VEPVRT;N EIRVJULCSMSVN WY \L\IZ\SJU SO\X\SJU, ZIX P4\WZHQYXIX PR[L[QCX, S]\ Z[P PTODU R[\MZTZ]U \]ZV\S[: RV[WIR\S[:

    6R\SJXZVIWT WY WPGSYSV\QJXYU \]ZV\SJU YRYQ0HWY\U WZ\U [R[NYU T 6OOHL] L\]BJZY\ VRSVBARUOSUL@ SUJTGCBMOM @ PI=JUOSULC/RTJULC KGVHOUT (R.E. BYV]RYN] G[X\QMZTZ]U,[VB[RYL\SD)

    5]V[ED LUR@SPAR G\] ]RMSZTWT EUQ=R>R EUVKUOSQ;OQAR KTUCSMSVN

    ?R[ZYOYWQ]Z\SD ]XZ\QYZCR\WT Z[P I!MGT; LCOSTIN IKMPQOU>R, \LNIU WZ[ YRNRYL[ ZIX UVSPUL>R VJTU4>R

    .[QTQJXT RV[WJGG\WT QY WZME[ ZTX KPTOFGLIOM KQGVS>R B2B

    1

    2

    3

    4

    5

  • 30 A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    > 6OOHL] RVJRY\ X] WZ[EY:WY\ WY WPGSYSV\QJX[PU Z[QYNUSHBY Z:R[P =QPVKQHVN}

    6KQJ4DOQUN JQ RTOMGQHV

    :U=VRFN KQPUT?FN QOSHVOMN *;PUTU KVPDBTRSQN ;OM STI KGQTRQLS@JVSTN :PTTKSULFNFVB[RYL\SDOOYU YRYQ0HWY\U QY X[WTOYN]

    8MWZ[U- R[\MZTZ]/R[L[QD

    > 6OOHL] JEY\ L\]BYW\QMZTZ] PR[L[QCX, ZYEX[O[GN]U S]\ Z]OJXZ[P

    #VLPT?PCRUV7PTRSHEV

    ?\Q[SHB]VWT A[PV\WQMU/R[L[QJU

    > 6OOHL] YNX]\ JX]U LTQ[4\ODU Z[PV\WZ\-SMU RV[[V\WQMU, QY ZTX S]ZHOOTOT PR[L[QD QR[VYN X] R]VJEY\ RVMW0]WT S]\ WY ]WBYXYNU QY XY4V\SD ]XYRHVSY\]

    )UV?QHPUOM 4DPTIN

    8JXZV] ]LPX]ZNWQ]Z[U

    A[PV\WQMU/R[L[QJU

    .TQ[4\ODU Z[PV\WZ\SMU RV[[V\WQMU S]\ECV]-RTGD ZTU "-YW[GY\]SDU L\]ZV[4DU"

    YV]RYN] G[X\QMZTZ]U

    3PBQ\WZ\SM RYV\0HOO[X

    5[\MZTZ]

    ?XYSZ\SM X[Q\SM RO]NW\[/TOD L\]BYW\QMZTZ] SO\X\SCX G[X\QMZTZ]U(]QTOMZYV[ SMWZ[U WY W:GSV\WT QY .. 6PVCRT

    6RYQ0HWY\U Q]Z\CX

    8MWZ[U - R[\MZTZ] 5VIZ[RMV[U WZTX ZYEX\SD LASIK> A[PVSN] (\L\]NZYV] \WEPVD WY LASIK)QR[VYN X] ]X]RZ:1Y\ Q\] BYZ\SD LPX]Q\SDG\] ZTX RYV\[ED

    FL[XZ\]ZV\SD 8MWZ[U - R[\MZTZ] /TOD L\]BYW\QMZTZ] ZIX [L[XZ\HZVIX

    6KQJ4DOQUN ?APHN RTOMGQHV

    5O]WZ\SD EY\V[PVG\SD

    A[PV\WQMU8MWZ[U

    (]QTOMZYV[ SMWZ[U WY W:GSV\WT QY [V\WQJXYU ECVYU ZTU .PZ\SDU 6PVCRTU

    KPEXH [\ ]WBYXYNU RV[Z\Q[:X X] QYNX[PXQ]SV\H ]RM Z[ WRNZ\ G\] ONGYU TQJVYU

    /TOD L\]BYW\QMZTZ] S]OH YSR]\LYPQJ-XIX EY\V[PVGCX

    5>*>: KPXYXZY:1Y\U QY Y\L\S[:U /TOJU (]QTOJU

    53FK K/>A>K>

    F\ OOTXYU RHV[E[\ RVJRY\ X] YXZYNX[PX Z\U RV[WRHBY\JUZ[PU G\] ZTX ]RMSZTWT EUVKUOSQ;OQAR R[\MZTZ]U}

    #CRT 1 GGMRVN KDPT?TN EUV=FSQU EUVKHOSQIOM JCI, FRVRSU 44 OSMR +TIPLHV

    :VPVEQHBJVSV 4VOUL>R EUQ=R>R KUOSTKTU@OQAR BUV KVPC?TIN JQ KPTOVRVSTGUOJC KPTN STR UVSPULCSTIPUOJC

    EUVKHOSQIOM JCI QBBIDSVU SV QGD?UOSV KPCSIKV KTUCSMSVN BUV SV RTOTLTJQHV:PCSIKV JQ QKHLQRSPT STR VO=QR@6GGDEV

    22

    1

    44

    52

    7

    K\GS]R[:VT

    A[PVSN]

    V] \ON]

    -]O]\WN]

    "TOTLTJQHT BQHV .\YBXYNU KZME[\ ?W4HOY\]U ?WBYXCX 5VMW0]WT WY .\]VSD 5YVNB]OT .\S]\CQ]Z] ?WBYXCX S]\ F\S[GJXY\]U ?1\[OMGTWT ZIX ?WBYXCX V[XZNL] ZIX ]WBYXCX ?X]\WBTWN] S]\ (Y\V[PVG\SD V[XZNL] (VDWT ]VQHSIX 6SR]NLYPWT ?WBYXCX S]\ F\S[GJXY\]U

    :PCSIKV TPBDRAOMN LVU EUV?QHPUOMN JTRDEAR IBQHVN YOZNIWT ZTU 5[\MZTZ]U S]\ ?W4HOY\]U ZIX ?WBYXCX 5VMOTT S]\ OYGE[U [\QC1YIX FVGHXIWT S]\ .\[NSTWT -[XHLIX .\]EYNV\WT 6GS]Z]WZHWYIX S]\ ?W4HOY\] 5V[WMXZ] S]\ 6SR]NLYPWT 5V[WIR\S[: 6R\S[\XIXN] S]\ 6XTQJVIWT

    JCI (Joint Commission International) - BYIVYNZ]\ IU Z[ R\[ YPVJIU ]R[LYSZM RVMZPR[ L\]RNWZYPWTU R[\MZTZ]U

    .\]RNWZYPWT TEMOS .\]RNWZYPWT QHA Trent .\]RNWZYPWT TV .\]RNWZYPWT 8]X]LH ?PWZV]O\]XM KPQ0[:O\[ G\] ZTX PGY\[X[Q\SD RYVNB]OT

    .\YBXCX 5V[Z:RIX (ACHSI)

  • 31K Y - 5 6 3 ? K - ? A ?

    Total Investments ESPA 2014-2020

    *\] ZTX RYVN[L[ 2014-2020 B] EVY\]WZYN JFOM QS@OUVQKFREIOM 3,3 EUO., CWZY X] YR\ZYPEBYN [ WZME[U G\] Z[ 2021 S]\ T RYV]\ZJVI ]XHRZP1T WZT WPXJEY\].

    }K/-563?K-?A?

    Cumulative (total)sector investmentrequirement(2014-2020)

    Identified investments(2014-2020)

    ESPA funds (2014-2020) potentially allocated to Tourism(based on GVA contribution and capital productivity)

    Identified investments thatcould be ESPA eligible (2014-2020)

    *PVSULTH LVU LTURTSULTH KCPTU (K.?. 61:.) RVJRY\ X] ]1\[R[\TB[:X RV[WYSZ\SH, CWZY X] VKTSQGFOTIR 4DOMV;2MOMN SMN UEUASUL@N QKFREIOMN S]\ X] 0YOZ\WZ[R[\TBYNT ]R[ZYOYWQ]Z\SMZTZH Z[PU.

    }

    ]W\SM QJV[U ZIX ]R]\Z[:QYXIX YRYXL:WYIX ]4[VH SMR VRV4D=JUOM I7UOSDJQRAR LVU SM EMJUTIPBHV RFARI!MG@N KTUCSMSVN LVSVGIJDSAR

    }

    2012Avg.

    2014-2020

    0.9

    3.3

    23.1

    16-18

    3.8 3.7

    23.1 billion cumulative (total)investment requirement for the period2014-2020

  • A F / 3 @ K A @ 8 F K K A 3 ? A > * @ 8 F K K ( 6 . @ ? K - F K 2 0 2 1 : F . @ 8 F K ( ? 3 A > K / F 5 F @ > K > K

    www.sete.gr

    SETE Partners

    www.sete.gr


Recommended