Search Engine Optimization Services

What is SEO? SEO stands for Search Engine Optimization and is the name for the process of making websites rank better in the “natural” or “organic” results in search engines. Optimizing a website starts with selecting the best keywords to target. Then, we create an overall content and optimization strategy around those keywords. Along with on-page strategies such as content development and link optimization, optimizing a website also includes refining many technical elements of the website, including the HTML code to make it easier for search engine robots to find, index, and rank the site’s content. Experience Sets Us Apart SEOMike has 15 years of experience and has worked with more than 350 clients and 2,800 websites in many different industries. SEO Services • Keyword Research • Technical Website Optimization • Content Theming • Conversion Optimization • Competitive Analysis • Ongoing Optimization • Expert Link Building Services • Ongoing Content Development

Our SEO efforts increased traffic 1,000%! A client who came to SEOMike Consulting saw a 1,000% increase in organic traffic in the first year of promotional efforts. The client’s momentum started when SEOMike identified and fixed technical issues with their Content Management System (CMS) that prevented search engine robots from properly indexing the site.

Search Engine Optimization

Pay Per Click Advertising Services

What is Pay Per Click Advertising? Pay Per Click Advertising, or PPC, is a method of obtaining paid rankings in the search engines. Advertisers bid auction-style for positioning with the highest bids receiving the best positioning. PPC advertisements appear at the top, bottom, and right side of the search results. Why Run a PPC Campaign? PPC campaigns are a great way to gain exposure for your company for phrases where you do not yet rank in the organic “free” results. PPC Services • Google AdWords Campaign Setup • Keyword Research • Budget Recommendations • Bid Management • Creating optimized PPC Ad Copy • Daily Monitoring • Continued Refinement of Ads

What is Reputation Management? Reputation Management is a sub-specialty of SEO specifically focused on ensuring the first page of search engine results does not have negative stories about a client. This is accomplished by promoting “good” content to outrank “bad” content, which eventually pushes the negative content off the first page of results, and out of site of potential customers and investors. Why Reputation Management? If your company currently has some listings which rank on the first page for your brand search, or for your executive’s names, it is imperative that those results are pushed off the first page and out of sight of your potential customers. Reputation Management Services • Creation of new content specifically focused on pushing down

negative results • Consultation on creation of search engine friendly press releases • Continuous work to promote the good listings to out rank the bad • Creating a proactive reputation management campaign in order to

insulate your company’s reputation against future problems

Reputation Management

Redesigning your website is a difficult task, and without proper guidance from an experienced SEO, your website might experience significant drops in ranking and traffic. We can help you navigate the challenges of a website redesign, including SEO friendly copy changes, code changes, URL changes, and even the selection of a content management system to make dealing with your website less difficult. We work hard to mitigate your risk of a major drop in ranking and traffic. Choosing new colors, layouts, text, and content management systems can be difficult. Switching your back-end system, changing your title tags, and adjusting your copy can negatively impact your ranking unless the process is guided by an experienced SEO. Many clients have come to us after their rankings plummeted because they improperly launched a new website. We can help guide the development of your new website to minimize your risk of a major drop in ranking and traffic. Many web design firms claim to be experts in SEO and say that they fully understand what they are doing. We've seen too many websites tank in the rankings because a web design firm claimed to know what they are doing. Our experience dates back to 1997, so WE know what we are doing.

SEO Consulting for Website Redesign