SEO Copywriting for WordPress
Sunita Rai
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SEO Copywriter, WordPress lover and Learner
Appeared on: WPAll.club, ThemeGrill, AccessPress Themes
& multiple sites
“Technology is best when it brings people together.
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-Matt Mullenweg
it!3
Queries Google Processes
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2 Trillion or more
Per second63,000 or more
5.5 Billion or morePer day
Per year
Source: Danny Sullivan, Search Engine Land (2016)
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Google’s Mission
To organize the world’s information & make it universally accessible and useful.
#1 Focus on the user
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Why Search Results Matter?
Click Through Rates...
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Position 1 2 3 4 5 6 7 8 9 10
Desktop 29.81 16.05 9.97 6.74 4.85 3.57 2.7 2.1 1.68 1.33
Mobile 23.86 16.75 10.72 7.4 5.15 3.67 2.66 1.95 1.46 1.11
Source: https://www.advancedwebranking.com/cloud/ctrstudy/
First 5 results: 67.42% of all clicks (D.)
First 10 results: 78.8%of all clicks (D.)
Hmm.. Okay. What’s next?
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SEO
Improving your website’s position on free/ organic search results.
Better position More traffic More conversions More revenue
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CopywritingAn art of writing copy.
Copywriting remains at the centre...
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Content marketingSEO
Social media
marketing
Copy
SEO Copywriting
1. Search Engine Friendly
▫ Keywords
▫ Headings
▫ Images and graphics
▫ Title & meta tags
2. Useful to the users
▫ Answers to their questions
▫ Tells them how to do something
▫ Persuades them to take an action (compelling)
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How copy helps you rank...
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Quality Content
Linking
Social sharing & bookmarking
Increases trust, authority and relevance
Better ranking
Alright... How to do it?
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Steps that I follow...You may disagree.
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1. Understanding the product
▫ What makes your product unique
▫ Features & benefits
▫ Knowing who you are selling to
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Free theme
Business owners
Simple, easy to use
In-built slidersGallery plugin
Page builder support
2. Keyword research
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Google Search
Google Keyword Planner
Keywords
▫ Focus keyword(woocommerce wordpress themes)
▫ Long tail keywords(free responsive woocommerce wordpress themes )
▫ LSI keywords(woocommerce wordpress templates, wordpress ecommerce themes, woocommerce themes for wordpress, wp woocommerce themes)
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3. Competitor Analysis
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Mozbar
BuzzSumo
Ahrefs
BuzzSumo
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Ahrefs
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4. Better headlinesCoSchedule Headline Analyzer
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5.Outline your copy
Introduction Features, benefits Advantages, disadvantages Wrapping up
6. Write...
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First sentence and first paragraph
Simple words, short and sweet sentences
Short & clear paragraphs with one idea
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# Grammar proof writing
7. Design
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Short & clear paragraphs
Design - white space, images and graphics, CTA
8. Content analysis & SEO check
▫ Yoast SEO(Focus keyword, SEO title, permalink, meta desc.)
▫ Readability(use simple words, create short and simple sentences, avoid passive voice, use transition words)
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9.Reach out to the rightful audience..
Credits
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Special thanks to all for awesome resources:
▫ http://searchengineland.com/▫ http://mashable.com/▫ https://moz.com/blog/▫ https://www.quicksprout.com/▫ https://www.searchenginejournal.com/▫ https://yoast.com/▫ http://neilpatel.com/▫ http://backlinko.com/▫ http://seonerdy.com/▫ https://accesspressthemes.com/▫ http://themegrill.com▫ http://wpall.club/
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Thanks!
Let’s connect:
Twitter: @sunita_rai3Google Plus: +sunitarai3
Any questions?
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