Sensing-as-a-Service: The New Internet of Things (IOT)
Business Model
Dr. Mazlan Abbas MIMOS Berhad
IOT
A little bit about the Speaker
How Important is Your Smartphone?
[Source: Survey done by SecurEnvoy in 2011]
40% of men compared to 29% of women are more
likely to notice their mobile phone missing in 15 minutes
28% of respondents between the ages of 18-24 would
notice their mobile phone missing within 5 minutes
Mobile Crowdsensing - individuals with sensing and computing devices collectively
share data and extract information to measure and map phenomena of common
interest.
Leveraging Smartphones as Sensing Devices
Participatory or Opportunistic Sensing
Creating an IOT Eco-System
Hardware Players – Sensors, devices, etc
Software Players – Analytic Engines, Application developers,
etc
IOT Service Providers – Telcos or new Service
Providers
Research Community – Universities and
Research Institutes
Leveraging MIMOS Technologies
Sensors
Communications
Semantic
Computing Engine
Big Data Analytic
Harnessing the
of the Application Developers
Sensing-as-a-Service– A New Business Model
Sensor Gateways Enterprise & Consumers
Sensors & Sensor Owners
• Any devices that can be integrated with Gateway
• Sensor owners:- • Personal and
Private • Private
Organizations • Public
Organizations • Commercial
Sensor Data Providers
• IOT Gateway players • Common Middleware • Localized analytics • Aggregate analytics • Creating an IOT eco-
system • Creation of new
business models • Harnessing the Power
of Application Developers
• Smart cities • Smart environment • Smart water • Smart metering • Security & emergencies • Retail • Logistics • Industrial control • Smart agriculture • Smart animal farming • Home automation • eHealth
Sensors Communications “Enterprise” / Service Provider Platform Customers
Service Provider
Extended Servicer Provider
Application Developers
IoT Sensing-as-a-Service
Built-in Cloud Computing – “Pay-per-Use”
Participatory Sensing - “Rapid deployment”
Sharing and Reusing – “Free or Paid”
Reduction of Data Acquisition Cost – “Sustainable Business Model”
Collect Data Previously Unavailable – “Assist scientific community or survey activities”
“New Perspectives”
Applications – “monetizing”
Real-Time Data – “for decision making and policy making”
EMAIL: [email protected] LINKEDIN: my.linkedin.com/in/mazlan/ TWITTER: mazlan_abbas SLIDESHARE: www.slideshare.net/mazlan1 FACEBOOK: www.facebook.com/drmazlanabbas
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