SUZANNE H. NYLANDER 770-366-1665 [email protected]
HEALTHCARE SALES & MARKETING PROFESSIONAL PROFILE Customer-focused professional with proven achievements in healthcare survey research and medical devices. Able to craft and deliver persuasive arguments to achieve desired goals. Designed and executed educational strategies that increased product usage, drove sales and built and maintained lasting customer relationships. Played key customer education role in multiple successful new product launches. Provided technical sales and marketing support. Established and led effective training and development programs.
Areas of expertise include: Consultative Sales / Customer Relationship Management / Account Management / Customer Education / Market Analysis / New Products / Knowledge of Healthcare and Medical Device Industries
Personal qualities include: innovative, logical thinker; creative; loves new challenges
EXPERIENCE
The Myers Group, Atlanta, GA 2007 to Present $12M MCO accreditation and healthcare satisfaction survey organization.
Senior Account Executive Client Relationship Management including: insightful recommendations, consultative selling, design, and results presentations. Work with Commercial, Medicaid, and Medicare Advantage clients across the US and in Puerto Rico. $2.6M in 2011 (1.7M in 2010) total sales Responsible for several key accounts Number one in contracts for new product line with 43% of clients Leader in new accounts and in multi-year contracts Work with Product Line Development team Train new Account Executives First “Employee Appreciation Day” honoree
CIBA Vision, Atlanta, GA $1B manufacturer of contact lens and lens care products. (division of Novartis). 2001 to 2007
Manager, Academic Development Planned, developed and managed activities to promote product usage and sales with educators and professional students at academic institutions in US, Puerto Rico, and Canada.
Developed and implemented effective educational program, generating 60% increase in sales. Instituted aggressive contact effort, calling on top accounts in US and Canada doubling product usage in
one year. Manager, Professional Services Major role in customer education, building sales in key national and regional accounts across US and Canada
Worked with key account managers to better educate customers about new CIBA product category to increase usage with patients. Accounts included WalMart, Pearle Vision, and Sears Optical.
Grew product sales by 60% to national account through a training initiative I led for over 2,000 doctors.
Wesley Jessen, Chicago, IL 1994 to 2001 $785M manufacturer of contact lens and lens care products. (division of Schering Plough)
National Professional Development Specialist Developed and provided educational services to all account categories to improve product sales. Created and updated technical training materials and trained North American sales force. Published numerous articles and gave many professional continuing education lectures Educated professional students on Wesley Jessen products at colleges and universities
SUZANNE H. NYLANDER 770-366-1665 [email protected]
Page 2 American Optical, Southbridge, MA $79M manufacturer of ophthalmic lenses 1989 to 1994 Director, Professional Relations & New Product Development Led new product development and provided technical expertise on product marketing for manufacturer of ophthalmic lenses. Worked with customers in the United States and Canada and Country Managers in the United Kingdom, France, and Europe.
Developed technical sales and marketing for the first spectacle lens designed for computer users, including initial product research, sales and marketing pieces, published articles, external research projects, lectures, trade shows, and sales training.
Led new product development team on several progressive lens designs, including initial work on an Optical Laboratory Association award-winning design.
Redesigned all product packaging to save money and increase ease of use. Re-launched use of product and packaging specifications globally.
Numerous published articles and contributed to chapter in Duane’s Ophthalmology (leading textbook); lectured for professional continuing education
Coburn Optical Industries, Tulsa, OK 1986 to 1989 $74M manufacturer of ophthalmic lenses and lens surfacing and finishing equipment Regional Sales Manager (Southeast)
Leader in sales of computerized dispensing system Negotiated state contract for low vision devices Member of first sales force calling on professional offices Represented company at numerous trade shows
EDUCATION Doctor of Optometry and BS, Visual Science, University of California at Berkeley.
Won national award for best clinical research project Paralegal Certificate, Boston University School of Law
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