SEGMENTATION OFBUSINESS MARKETS
5 VARIABLES
DEMOGRAPHIC
OPERATING VARIABLES
PURCHASINGAPPROACH
PURCHASING CRITERIA
GENERALPOLICIES
NATURE OFEXISTINGRELATION
POWERSTRUCTURE
SITUATIONAL FACTORS
PERSONAL
CHARACTERISTI
CS
THANK YOU
Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow.www.iiminternship.com
Recommended