Download pptx - Search Engine Optimization

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Search Engine Optimization

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Good site ... Good search Title: The first blue line of any search result is the title of the

webpage. Click the title to go to the site. URL: In green, you'll see the web address of the site. Snippet: Below the URL is a description of the webpage,

which may include actual words from the page. The words you searched for will show in bold to make it easier for you to decide if the page has what you're looking for.

Ads : ads appear on the top of the results page or on the right side. You’ll know it’s an ad and not a search result because of the yellow Ad or Ads icon next to the URL.


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Google Ads

People search for EntertainmentEnlightenmentInformation

Moments of relevanceBid for ad positionAds ranked by algorithm

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What is SEO?Definition: Search Engine Optimization is a process of

increasing the page rank in the crawler based

listings of Search Engine for a site.How do crawlers work? Web crawler is a computer program that browses the

World Wide Web in a methodical, automated manner. Crawler follows the link to pages and stores a copy

of the page in SE’s index based on its Page Ranking. The crawler indexes only those sites that have

maximum page rank and it searches only for text and nothing else

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Why we use SEO?SEO helps to ensure that a site is

accessible to a search engine and improves the chances that the site will be found by the search engine

SEO companies provide assistance to sites for increasing their page ranking

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Page Ranking & Its factorsDefinition:

Page Ranking is a link analysis algorithm

named after “Larry Page” and used by the Google Search Engine, that assigns a

numerical weighing to each element (site) of a hyperlinked set of documents(web)

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Factors of Page RankingInbound LinksOutbound LinksContents in the siteQuality links on the siteBad links on the siteHow old the domain/page is

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Factors of Page RankingInbound Links:

Inbound Links/Back links are the incoming links to a website or webpage which means that the link refers to the current site from other sites

Outbound Links : Links from the current site/page to another

websites. Outbound links do not take away PR from the page they are in. However, outbound links could end up reducing the PR of your site.

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Factors of Page Ranking

Site’s Content :

The search engine examines whether the content of the page or site is relevant to the users query.

Content is king

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Factors of Page RankingQuality links: Quality links are those links which gives

more chances of hits for a site.

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Factors of Page Ranking

Bad links on the site: Bad links are broken out bound links that are

present in the site. A number of bad links present in the site would have a drastic effect on the site

Age of the domain/page: Domains that have been around for five years

or more are considered to have more trust & therefore the better the page rank

Google reevaluates Page Rank of a site/page three times a year.

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SEO Strategies:

1. Use high quality content2. Guest posting3. Link exchange4. Keep updating5. Commenting on other blogs with your

site alias6. Social bookmarking7. Website accessibility8. Using commonly searched keywords9. Website advertising10. Create multiple pages

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Use high quality contentIn order to increase Page Rank you must

have unique quality content your readers want to share

Use effective terminology so that readers can easily understand it and advise others to readGuest posting & Link Exchange

Most Blogs have options of guest posting through which you can post at their blog and get two or three back links in return to your blog and there occurs “link exchanging”.

This really helps if you are posting on good Page Rank Blog with the same niche as yours

Sites:, yahoo answers

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Keep Updating Google really likes Sites that

keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank .

So keep on updating the site frequently

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Commenting on other blogs with your site alias

Commenting is a crucial process in generating a good Page Rank. In the blogging community you must be very socially active.

You generate back links to your site by just commenting on their posts

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Social BookmarkingSocial networking sites have

higher page ranks If you share your site link on the

those sites, it can become a quality link and increase your page rank

Sites: Facebook, twitter, Google Plus,

Hub pages

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Facebook post sharing a site link

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Website AccessibilityWebsite must be continuously working. If your site is down due to some reasons for

long periods of time, Google reduces its page ranking and indexes in Google database

It’s better to use retail domains than home domains and free domains as their validity is limitedUsing commonly searched keywords

While searching the internet people search using the key words but not a whole sentence

Place those kind of keywords relevant to your sites Also use frequently searched queries in your posts

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Website advertising: Advertising your site on other sites also increases the

page ranking as it also works as a back link Think which sites are likely to be connecting with the

audience you are trying to reach Can be costly – constantly test and monitor traffic from

those investments

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Create Multiple Pages If you have multiple pages on the site then it will

strengthen its internal linkings and increases page ranking

Each link act as a link to the page itself Internal linkings increases the page views and page

views in turn increases page rank

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ConclusionThe aim of search engine

optimization is to increase ranking of client sites in an evolving manner.

Even though you have best content, high ranking in results is crucial in SEO business.

Many companies are offering SEO outsourcing to various sites