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Seamlessly engage digital consumers.
Only 6% of retailers...
A seamless digital experience offers retailers an opportunity to engage with customers at every step of the buying process. That means a great service for consumers, and better business for retailers.
Going omni-channel locks-in customers.
Make your digital experience seamless, to create a stronger, more successful relationship with your customers.
“By 2020, all customers will
expect a digital in-store experience.”
Omni-channel strategies retain 89% of customers, compared to 33% for companies without them.
The store is embedded in the experience.
Tailor the consumer experience with digitisation.
Create digital influence to boost sales.
Incorporate social media into the omni-channel experience.
use the store before or after the transaction.
££
££ £
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Find out more: bt.com/retail
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searches
Comparisonsites
StoresitesSocial
media
Two thirds of consumers who purchase online
...can identify consumers as they enter the store.
Digital touchpoints influence more than half of all in-store sales.
And at the checkout it’s too late to make a difference.
Consumers who use social media during shopping are four times more likely than non-users to spend more.
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89%
33%
Sources.Forrester (2015). The Future Of The Retail Experience, Digital Business: Digitize The End-To-End Customer Experience. Henley Centre for Customer Management (2013). Customer Effort: Help or hype? BT Let’s Talk (2016). Getting to grips with digital retail. Boston Retail Partners (2015). The Future Store Manifesto – Real-time Retail Changes Everything! Forrester (2015). It’s Time For Retail Stores To Open Their Doors To The Digital Org.Deloitte (2015). Digital’s New Divide.
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